Tag Archives: Microsoft

Big Data Innovation in Analytics (Hadoop) and Hand-coding (Informatica)

I recently had the pleasure of participating in a big data panel at the Pacific Crest investor’s conference (the replay available here.) I was joined on the panel by Hortonworks, MapR, Datastax and Microsoft. There is clearly a lot of interest in the world of big data and how the market is evolving. I came away from the panel with four fundamental thoughts: (more…)

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Posted in B2B, Big Data, Cloud Computing | Tagged , , , , , , , , , , , , | 3 Comments

The CIO’s Role In Driving Customer Profitability

 

 

 

When asked by the Conference Board in 2011 to rank the challenges that keep them up at night, U.S.-based CEOs put business growth in the number one position. Growing the business means growing the customer base by delivering a superior customer experience—and that demands leadership for the elimination of customer data silos and delivering complete, reliable customer data to the business.

The CIO is in a unique strategic position to help out—and emerge as (an unexpected) customer champion. Cases of CIOs taking on the role of customer champion, in my opinion, are not prevalent enough and represent a missed opportunity to advance the organization’s quest for customer profits. Companies need to focus on such immediately actionable key metrics as understanding the value of gained and lost customers, quantities of referrals, and the movement of customers from one level of profitability to another. I call these the “Guerrilla Metrics” because they power the customer onto the corporate agenda—and will help the CEO determine the value of the corporation based on its ability to manage customers as assets. This requires enabling the integration of customer data and driving that as a priority. (more…)

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Posted in Customer Acquisition & Retention | Tagged , , , , , , , | 1 Comment

Cloud Slam ’11: The Importance Of Cloud Integration For Hybrid IT

Cloud Slam ’11 is the first hybrid event that I’ve been a part of – in other words, its both virtual and live. Naturally I’ll be doing a session focusing on the hybrid reality of today’s IT organization and the importance of cloud data integration.

I even have a few free passes if you’re interested in attending this or other sessions. (Sorry, it’s first come first serve.) (more…)

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Posted in Business/IT Collaboration, CIO, Cloud Computing, IaaS, Informatica Events, PaaS, SaaS | Tagged , , , , , , , , , , , | Leave a comment