Tag Archives: Matching

Matching for Management: Business Problems

So now that you understand the terminology and concepts let’s talk about business problems that can be addressed with this technology.

Inability to get to single view of customer because of matching issues

In the examples above, you can see where it can be a challenge getting the correct customer records into a single cluster. If you do not get all the same customer records together properly, you may not be treating particular customers appropriately. One example is not identifying your top customers because they are represented by multiple account numbers. Worse can be treating a very good customer poorly because you think they had only had one small transaction with you but in reality he just did not log in or use his frequent shopper card. This poor service could jeopardize the entire account. (more…)

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