Tag Archives: master data

Building An Effective Business Case For MDM

If you work in IT, you’re aware of the many problems and challenges that bad data can pose for your organization. You know that master data management (MDM) and data quality could address a lot of those issues and give business users the timely and trusted data they need to operate effectively.

Your IT team can map out a plan to implement MDM to support a number of business processes and operations. Most commonly we see three major types of MDM business cases: (more…)

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Posted in Customer Acquisition & Retention, Master Data Management | Tagged , , , , , , , , , , | 2 Comments

Want To Make Sure Your Customer Experience Work Stays On Track?

Manage these Seven Inhibitors of Customer Experience Work Success

1. Starting with a mantra, not an action plan.

  • Often companies decide that they want to get some early traction by telling everyone to “focus on customer experience.”  What happens next is that people realize this is a big corporate priority and begin making plans, creating new scorecards, and taking action.
  • This proliferates the silo-based approach to actions that is contrary to the discipline of experience development and management.  A lot of action occurs, executives get a “false positive” that action is occurring and traction is happening, but it eventually stalls out because the actions don’t tie together and aggregate up to improve complete end-to-end customer experiences. (more…)
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Solving Customer Data Problems With MDM–Find Out How At The Customer Data Forum

Have you ever received an offer from a company for a product you already own? How about two identical offers for the same product… or even three offers? It’s not uncommon. With all the great applications for campaign management and customer relationship management (CRM) that companies have implemented, how do these costly mistakes keep happening? (more…)

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Posted in CIO, Customer Acquisition & Retention, Informatica Events, Master Data Management | Tagged , , , , , , , , , , | Leave a comment

MDM:Why Attend The Customer Data Forum?

You will learn how business and IT can collaborate to improve customer acquisition and retention, which I bet is one of your company’s top three business imperatives.

Your marketers, salespeople and customer service reps may be brilliant. They may have stellar strategies on how to better meet customer needs and create an outstanding customer experience—one that exceeds the experience your competitors are providing.  But without access to the complete customer data they need, they are being held back from achieving their revenue and profit potential. (more…)

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Posted in Business Impact / Benefits, CIO, Customer Acquisition & Retention, Enterprise Data Management, Informatica Events, Master Data Management, News & Announcements | Tagged , , , , , , , , , | Leave a comment

MDM: 5 Questions Companies Must Tackle To Attract & Retain Customers

Tackle the Data Challenges Impeding Your Company from Attracting & Retaining Customers

In discussions with our top customers and industry experts, it’s become clear why best-in-class companies are best-in-class at attracting and retaining customers.

Best-in-class companies recognize that there are sides to the customer centricity equation, which need to be addressed in tandem to truly impact customer acquisition and retention: (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Cloud Computing, Complex Event Processing, Customer Acquisition & Retention, Data Quality, Enterprise Data Management, Master Data Management, Operational Efficiency, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Customer Success With Informatica Customer Centricity Solution (MDM At The Core)

Everybody knows that one sure way to improve customer experience and increase revenue is to better leverage your data. Because of this, companies have invested millions to collect information about their customers. So why hasn’t customer experience improved and revenue increased exponentially?

Attract & Retain Customers with Informatica Customer Centricity Solution (MDM at the core)

There’s a huge impediment. This valuable customer data is fragmented and trapped in inflexible data silos. How much would your bottom line benefit if you could harness that fragmented customer data and create a complete customer view for laser-focused sales, service and marketing? (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Cloud Computing, Complex Event Processing, Customer Acquisition & Retention, Customers, Data Governance, Data Integration, Data Quality, Data Services, Enterprise Data Management, Master Data Management, Operational Efficiency | Tagged , , , , , , , , , | Leave a comment

Executives Share Powerful MDM Customer Success Stories @ Informatica World

Our customer executives delivered some inspiring presentations at our recent Informatica World conference on how master data management (MDM) is enabling strategic business imperatives such as increasing revenue by making more relevant cross-sell offers, improving regulatory compliance with more effective reporting, and streamlining key business processes such as order-to-cash to improve the customer experience. A big thank you to all the presenters for sharing their stories!

These innovative companies are using MDM to better leverage their business-critical data about customers, products, channel partners, suppliers, employees and so on to do two things: 1) enable strategic imperatives or 2) solve pressing business problems. If you were at Informatica World this year, but were unable to attend these MDM customer sessions, you can get access to the presentations online by searching for these titles. (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Customers, Data Governance, Data Quality, Data Warehousing, Enterprise Data Management, Governance, Risk and Compliance, Informatica Events, Master Data Management, Operational Efficiency, Pervasive Data Quality | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

MDM Customer Success Stories @ Informatica World

Are you planning to attend Informatica World 2010 next week?

If so, I invite you to hear these breakout session presentations from our master data management (MDM) customers, including:

  • Johnson & Johnson’s Charles Bloodworth, IT Director, Medical Devices & Diagnostics;
  • Merrill Lynch’s Sal Caruso, Director, Client & Account Data;
  • St. Jude Medical’s Mike Striefel, Senior Manager, Enterprise Information Delivery, and
  • GlaxoSmithKline’s Nipun Bhonsle, Manager, Strategy, Architecture & Information. (more…)
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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Customers, Data Governance, Data Quality, Enterprise Data Management, Governance, Risk and Compliance, Informatica Events, Master Data Management, Operational Efficiency, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

MDM In The Spotlight At Informatica World

Interested in master data management (MDM)? Check out the MDM Path at this year’s Informatica World 2010 conference, November 2-4 in Washington, D.C.

The MDM Path features seven breakout sessions with executives from Merrill Lynch, GlaxoSmithKline, Johnson & Johnson, AstraZeneca, and Informatica, among others. You’ll hear real-world insights from users on how MDM has enabled companies to improve operations through consolidated business-critical data about customers, products, suppliers, partners, employees, and more.

It’s a great opportunity to find out what’s happening in the fast-moving MDM marketplace and learn about:

  • Solutions: Best practices and lessons learned from practitioners who have solved pressing business challenges with Informatica MDM.
  • Business Impact: How Informatica MDM provides the foundation for business solutions and the business value it generates.
  • Platform and Products: Insights into innovative functionality for business users, data stewards, and IT.
  • Architecture: What you need to know about the technical architecture of Informatica MDM.
  • Tech Talk: Keys to success, pitfalls to avoid, and tips and tricks from implementation experts.

If you haven’t already, register for Informatica World 2010. We look forward to seeing you in Washington!

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Posted in Business/IT Collaboration, CIO, Customers, Enterprise Data Management, Informatica Events, Master Data Management | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

MDM Business Data That Sticks – The Gooey Award

A few months ago we blogged MDM for the Business Masses, where we speculated that custom data governance applications for MDM would be the next step to enable business users to directly create and consume master data.  We saw further evidence of this through Dan Power’s white paper detailing  how proactive data governance – MDM hub as a system of entry – would be the next wave to benefit organizations looking to take the next step in their MDM journey. 

It is exactly with this in mind that we released Siperian Business Data Director (BDD), a configurable data governance application that provides an intuitive, business-user focused, and easy-to-use interface by leveraging the Siperian MDM Hub services and MDM solution components. Since then our customers and partners have been busy using BDD in a variety of ways such as integrating with custom widgets and bringing in data from sources outside of the hub so that business users can view everything from within a single user interface through the BDD.

At the upcoming Siperian Masters User Conference scheduled for Tuesday and Wednesday, October 20-21 at the Hyatt Regency, Princeton, New Jersey, there will be a session where some of the most innovative BDD configurations and integrations will be showcased. The best, as voted on by a panel of judges and the audience, will receive the first ever coveted Gooey Award.

This contest, apart from being fun and interesting, highlights the fact that the most successful implementations for MDM come from adaptable and configurable platforms that allow an organization to gradually extend their MDM deployments as their business needs change. Throughout their MDM journey, they can also learn and benefit from best practices encapsulated as MDM solution components (BDD specific or otherwise) thereby ensuring their success.

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Posted in Data Governance, Master Data Management | Tagged , , , , , , , , , , , , , , | Leave a comment