Tag Archives: master data
Logitech MDM Case Study: Live Questions, Answers and Attendee Poll Results (Part II of II)
Last week, I posted this blog: Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data (Part I of II) which shares highlights from recent webinar. Logitech’s Severin Stoll, Senior Business Engagement Manager of Global IT Solutions spoke with David Decloux, MDM technical lead in EMEA about Logitech’s Global MDM implementation, in which they are mastering product, customer and consumer data.
Logitech’s Severin Stoll and Informatica's David Decloux answer questions from webinar attendees about building an MDM business case, implementation time, data governance, and real-time MDM.
In this blog, I’ll share some of the highlights of the Q&A I led and results from two polls. (more…)
Logitech MDM Case Study: 7 Lessons for Mastering Product and Customer Data (Part I of II)
Severin Stoll played a critical role selling MDM within the business organization as a solution to their business challenges. Currently he’s in IT, responsible for the overall MDM program.
Logitech’s Severin Stoll, Senior Business Engagement Manager of Global IT Solutions participated in a webinar with David Decloux, MDM technical lead in EMEA about Logitech’s Global MDM Implementation.
Severin shared the business challenges that led the global electronics company to pursue an MDM program, their business requirements, and the seven lessons for mastering product and customer data. Their next step is mastering consumer data.
In the next two blogs I’ll share some of the highlights from the discussion, the Q&A session and the poll results from this popular webinar which attracted more than 800 registrants. (more…)
Top 10 Best Practices for Successful MDM Implementations
Recently Aaron Zornes and I hosted a webinar on the “Top 10 Best Practices for Successful MDM Implementations.” Almost 700 people registered for it – one of the highest number of registrations I’ve seen for a webinar, ever! This number tells me that many practitioners are eager to learn the best ways to ensure that their Master Data Management (MDM) implementations are successful.
30 MDM Customer Use Cases (Master Data Management in Action)
Master Data Management (MDM) has been used by companies for more than eight years to address the challenge of fragmented and inconsistent data across systems. Over the years we’ve compiled quite a cadre of uses cases across industries and strategic initiatives. I thought this outline of the 30 most common MDM initiatives may be of interest to those of you who are just getting started on your MDM journey. (more…)
New Aberdeen Survey Confirms MDM’s Value For Customer Centricity
Some companies are achieving high customer satisfaction, increasing sales revenue, and reducing business and IT costs related to customer data. They’re improving internal productivity for sales, marketing and customer service while minimizing customer churn.
But other companies are not. They suffer high customer churn, poor productivity, and sluggish sales. When it comes to customer centricity, what differentiates best-in-class performers from the laggards? (more…)
With MDM, Customer Centricity Also Helps With Customer Privacy Compliance
Organizations considering master data management (MDM) to support customer centricity often focus on how MDM can help them attract and retain customers and drive revenue through a complete customer view. They also assess the productivity gains of sparing sales and service teams from hunting for customer data in disparate applications.
It’s important to consider another effect that MDM can have on your organization—enabling compliance with current and future consumer privacy regulations. (more…)
Identifying Candidate Master Data Sets
Given a list of data domains that were critical to the success operation of a set of business processes, we start to get a picture of the interdependence of many applications on the same conceptual data. In our last discussion, we came to the conclusion that a top-down consideration of the value of quality data to specific activities would result in a list of dependent data domains for each activity.
Building An Effective Business Case For MDM
If you work in IT, you’re aware of the many problems and challenges that bad data can pose for your organization. You know that master data management (MDM) and data quality could address a lot of those issues and give business users the timely and trusted data they need to operate effectively.
Your IT team can map out a plan to implement MDM to support a number of business processes and operations. Most commonly we see three major types of MDM business cases: (more…)
Want To Make Sure Your Customer Experience Work Stays On Track?
Manage these Seven Inhibitors of Customer Experience Work Success
1. Starting with a mantra, not an action plan.
- Often companies decide that they want to get some early traction by telling everyone to “focus on customer experience.” What happens next is that people realize this is a big corporate priority and begin making plans, creating new scorecards, and taking action.
- This proliferates the silo-based approach to actions that is contrary to the discipline of experience development and management. A lot of action occurs, executives get a “false positive” that action is occurring and traction is happening, but it eventually stalls out because the actions don’t tie together and aggregate up to improve complete end-to-end customer experiences. (more…)
Solving Customer Data Problems With MDM–Find Out How At The Customer Data Forum
Have you ever received an offer from a company for a product you already own? How about two identical offers for the same product… or even three offers? It’s not uncommon. With all the great applications for campaign management and customer relationship management (CRM) that companies have implemented, how do these costly mistakes keep happening? (more…)