Tag Archives: master data models

Customer Data Management – Time for a Reboot?

I have been developing two ideas for customer data management: entities vs. roles and differentiation. In the last post I suggested that customer is not a data type, but rather a role that can be played by some core entity in some context, with some set of characteristics assigned to that role within that context. (more…)

Posted in Uncategorized | Tagged , , , , , , , | 1 Comment