Tag Archives: loyalty marketing

The Power of Data: From Traditional Loyalty Marketing, to Social Marketing to Mobile Marketing

Last week at our worldwide users’ conference, Informatica World 2012  we outlined a vision for the future of marketing. Through specific keynote demonstrations we showcased how to open up new channels to market through social and mobile marketing. These advances can only be delivered through a clear and pragmatic understanding of data combined with trust – data about your customers and their trust in you to open up their social networks and invite you in. (more…)

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