Tag Archives: IT

Less Is More – Why Data Quality Means Less Work For Marketing

The common mantra recently in IT has been the need to ‘do more with less’ and it is very true when it comes to lowering IT budgets and resources to support even more priorities. However in the world of reaching out to your customers ‘less is more’ may be more apt. Personally speaking, I get too many emails that are irrelevant to my work focus or personal interests. I know that if they were more relevant to me it is far more likely that I would take more interest in mails from that source in the future. The days of sending out emails to the full customer database are over. The tools are there to provide far more relevant information to enable more intelligent, timely campaigns. (more…)

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Posted in Customers, Data Quality, Informatica 9.1 | Tagged , , | Leave a comment

Customer Data Forum Off To A Great Start Featuring MDM

We launched a coast-to-coast Customer Data Forum road show with visits to Atlanta and Washington, D.C., that attracted business and IT professionals interested in using master data management (MDM) to attract and retain customers.

From the business side, our guests consisted of analysts, sales operations personnel, and business liaisons to IT, while the IT side was represented by enterprise and data architects, IT directors, and business intelligence and data warehousing professionals. In Washington, about half the audience was from public sector and government agencies. (more…)

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Posted in Data Governance, Data Integration, Data Integration Platform, Data Quality, Data Services, Data Warehousing, Enterprise Data Management, Identity Resolution, Informatica Events, Master Data Management, Partners, Pervasive Data Quality, Profiling, Public Sector, Scorecarding | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Putting Master Data In The Hands Of Business Users

As companies increasingly explore master data management (MDM), we often hear inquiries about the usability of master data by business users.

Common questions include: Do business users need to learn and use a separate MDM application? Do they need support from IT to access master data? Can master data fit into the everyday business applications they use for CRM, SFA, ERP, supply chain management, and so forth?

If your organization has ever asked these questions, you should take a look at our new white paper, “Drive Business User Adoption of Master Data.” (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, Customers, Data Governance, Data Quality, Enterprise Data Management, Master Data Management, Operational Efficiency | Tagged , , , , , , , , , , , , , , , , , , , , , | 4 Comments

MDM In The Spotlight At Informatica World

Interested in master data management (MDM)? Check out the MDM Path at this year’s Informatica World 2010 conference, November 2-4 in Washington, D.C.

The MDM Path features seven breakout sessions with executives from Merrill Lynch, GlaxoSmithKline, Johnson & Johnson, AstraZeneca, and Informatica, among others. You’ll hear real-world insights from users on how MDM has enabled companies to improve operations through consolidated business-critical data about customers, products, suppliers, partners, employees, and more.

It’s a great opportunity to find out what’s happening in the fast-moving MDM marketplace and learn about:

  • Solutions: Best practices and lessons learned from practitioners who have solved pressing business challenges with Informatica MDM.
  • Business Impact: How Informatica MDM provides the foundation for business solutions and the business value it generates.
  • Platform and Products: Insights into innovative functionality for business users, data stewards, and IT.
  • Architecture: What you need to know about the technical architecture of Informatica MDM.
  • Tech Talk: Keys to success, pitfalls to avoid, and tips and tricks from implementation experts.

If you haven’t already, register for Informatica World 2010. We look forward to seeing you in Washington!

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Posted in Business/IT Collaboration, CIO, Customers, Enterprise Data Management, Informatica Events, Master Data Management | Tagged , , , , , , , , , , , , , , , , , | Leave a comment