Tag Archives: Informatica
I just came back from MicroStrategy World. There were many conversations about social, mobile, cloud and big data. There was strong interest in cloud, clear adoption of mobile, and some big data adoption. eHarmony had a great presentation about how they handle big data with Informatica, and how they’re starting to use Hadoop with Informatica HParser running on Hadoop for processing JSON.
But that wasn’t the number one conversation. The one topic that everyone was interested in – and I talked to nearly 100 customers and partners over four days – was creating new reports faster, or Agile BI. (more…)
I recently had the opportunity to meet with the board of directors for a large distribution company here in the U.S. On the table for discussion were data quality and data governance, and how a focus on both could help the organization gain competitive advantage in the market. While I was happy to see that this company had tied data quality and data governance to help meet their corporate objectives, that’s not what caught my attention. Instead, what impressed me the most was how the data quality and data governance champion had effectively helped the rest of the board see that there WAS a direct link, and that with careful focus they could drive better business outcomes than they could without a focus on data at all. As it turns out, the path to success for the champion was to focus on articulating the link between trusted data — governed effectively — and the company’s ability to excel financially, manage costs, limit its risk exposure and maintain trust with its customers. (more…)
Lean Integration: An Integration Factory Approach To Business Agility is nearing its one-year publication anniversary and is already in its third printing – not to mention all the copies distributed through the various eBook formats. The question is why? (more…)
Master data management is a hot topic in Asia Pacific. That was shown by the keen interest in MDM during Gartner’s BI Summit in Sydney, Australia, in end-February, and in a recent survey that Gartner conducted of the APAC community.
In that survey, master data management was ranked the #1 data-related technology under consideration for deployment in APAC. Forty-two percent of Gartner’s respondents put MDM at the top of their lists, ahead of dashboards/scorecards, predictive analytics, performance management, and 14 other technologies. Given that the survey found only 20 percent of APAC organizations are using MDM today, there’s clearly a lot of room for growth. (more…)
One of the hottest areas of master data management (MDM) is using high quality master data to drive revenue by supporting sales and channel operations. Informatica customers have racked up some terrific successes using MDM to generate a single, reliable view of customer and account information—and here’s a key reason why.
With Informatica MDM and Informatica Data Quality, sales and channel personnel gain hands-on control of customer data, product data and channel partner data and the relationships between this data. Those customer-facing teams no longer need to spend most of their time hunting for information in the CRM system, SFA system, billing system, partner management and other systems and reconciling it in spreadsheets. And they don’t need to wait on IT to round up and deliver the data they need right away.
If you’re wondering how this works, check out our six-minute how-to demo on MDM for customer account and channel partner management. This new demo offers a practical, step-by-step walk-through of how a sales, marketing and channel operations personnel can evolve from trying to sort through the clutter of contradictory data from multiple systems to leveraging a single, actionable customer account data set that powers a 360-degree customer view in their CRM system so they can improve customer acquisition and retention.