Tag Archives: Informatica World

An Unexpected Journey – The Informed Purchase Journey

unexpected journeyFor years, a customer’s purchase process was something of “An Unexpected Journey.” Lack of insight into the journey was a struggle for retailers. The journey was fraught with questions about product research habits, purchases and crucial factors that spark purchase decisions.

Today, the customer purchase journey no longer has to be a “guessing game.” Data integration and analytics are able to assist retailers in understanding this journey. To begin, let’s examine how consumer behaviors and the role of product information have changed since the advent of substantial bandwidths and social buying. To do so, lets examine the way shoppers buy today.

The customer buying experience has changed in the following ways:

Shopper-controlled
The days of the single visit to a trusted retailer are behind us. Today’s shoppers are in control. They are hugely aware of their power as consumers, and they’re exercising it freely.

Multichannel 
Buyers aren’t using one specific channel anymore. They’re shopping in stores, online, through mobile apps, on social platforms, and from catalogs simultaneously. Lacking a central focal point, quality data integration and analytics have become imperative to understanding this behavior. Retailers must be able to track the purchase decisions of one consumer as he or she switches back and forth amongst these channels. If done correctly, a retailer would be able to recognize behavior specific to individuals and act on it, serving ads or timely discounts to them.

Social-powered
Purchasing decisions are “crowd-informed.” Recommendations and reviews from peers guide consumers and validate their choices every step of the way. As a result, it has become increasingly necessary for retailers to understand how they are being reviewed. But more specifically, it is important for the retailer to identify and target influential reviewers. If this is done effectively, the retailer may be able to personalize their experience and make that influential consumer feel special. This may seem like a complicated task with small returns, but imagine if they write a positive review that is ultimately read by thousands of people. This could lead to a fantastic return on investment for the retailer.

Search-guided 
Shoppers used to be dependent on a few sources of information. Now with Internet search tools, consumers are able to hunt for answers themselves. As such, retailers must understand what type of information their consumers are searching for. With this information, retailers may be able to update the content on their websites, blogs, or social channels to provide information customers need. To visualize this purchase journey we’ve created the INFAgraphic below.

The-Informed-Purchase-Journey-Informatica

The Informed Purchase Journey – An example of an unexpected journey.

So how can I learn more?

Join us at Informatica World 2014 to learn rich information about retail technology and the “purchase journey.”

The Retail Path track will feature insights from companies including: NikeAvent, Discount Tire, Nordstrom, GeigerIntricity and Deloitte.

Experts will share ways of leveraging your data to boost sales and heighten customer experience. The conference also has a dedicated MDM Day on Monday May 12 with workshops and sessions showing how vendors, distributors, retailers and individuals interact in the “always-on,” connected world.

Reserve your spot by signing up here.

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Posted in Informatica World 2014, Master Data Management, PiM, Product Information Management, Real-Time, Retail | Tagged , , | Leave a comment

Big data? No. Actionable Data!

Actionable Data

Guest Post by Dale Denham, CIO at Geiger

The CFO and CEO want “Big Data”. However, everyone needs actionable data, including the CFO and CEO.

The problem lies in the little data. The little data is all the data that is floating all around your company unorganized including your duplicate customer records, your unmatched product numbers, and so on.

At Crestline, we have more data coming in today than ever before. We are utilizing this data in exciting ways to better serve our customers. Yet we still have room to improve in efficiency, data quality, and better understand the story behind the data.

Recently we implemented Informatica Product Information Management (PIM) which has been a huge success for our ability to deliver new products quickly to our customers through our web site and our print catalog. In the first 3 months of 2014 using our new PIM, we’ve exceeded the total products added and updated through all of 2013! We’ll be sharing our story at Informatica world May 12th in Las Vegas along with giving out some great giveaways from our fantastic selection of promotional products.

Beyond sharing our Informatica PIM success story, I’m most excited about the data governance track as we, like most people, can do a better job with our overall data governance. Having a chance to engage with and hear success stories on data governance from expert practitioners will help deliver more value to our organization.

It will also be fun to hear legendary Ray Kurzweil paint a mind-boggling portrait of the future of humanity, but the real value is in the breakout sessions and networking. Join me and hundreds of others as we descend on Las Vegas to get more from our data and use data to support our strategic initiatives. If you do come, be sure to join me at my session “Best Practices for Product Information Management in E-Commerce” to get some great tips as well as perhaps a very cool promotional product.

  1. To learn more about the conference and keynotes, click here.
  2. To register for Informatica World, click here.

Views expressed are those of the author and do not necessarily represent those of Geiger.

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What Happens in Vegas … Is the Future of Customer Experience

Today, it is not uncommon for retailers to have multiple brands and several channels through which they sell their products. Due to changes in social behavior, consumers are demanding retailers provide relevant and interactive experiences at every touch point.

The Retail Path at Informatica World 14 is your chance to engage with the world’s leading retail brands and industry experts. The retail path covers topics such as expanding product assortment, introducing new products and reducing supply chain costs.  It will focus on driving customer loyalty using social, local, mobile and customer feedback. You will learn about unique customer experiences with relevant information, analytics and relationships between data and people.

These sessions are great for leaders in ecommerce, marketing, supply chain retail and product management. They’ll be held during the MDM pre-conference (May 12) and Informatica World Retail Path (May 13-15).

SNEAK PREVIEW OF RETAIL PATH SESSIONS, MAY 13th

Omnichannel Commerce

Omnichannel commerce for the always connected customer.

NIKE: Creative Uses of Informatica Data Quality and Data Services Nike has pushed the limits of Informatica Data Quality and Data Services by re-imagining uses for reference tables, scorecards with associated metadata, web services, and more. Learn how Nike adds value to its business customers and increases ROI by adding virtualization through data services. Speakers: Teresa Mains, Corbett Oliver, Udaya Vepakomma

Point of Sale: Retrieving your POS data in Near Real TimRetailers know that capturing Point of Sale (POS) data in a timely manner can drive customer loyalty and merchandising efficiencies. In this session, Intricity shares how the powerful Informatica Platform has enabled it to capture POS data in near real time — enabling its retailers to share brick and mortar inventory with web stores, drive intraday targeted marketing, and provide customers with the convenience of in-store pickups. Speaker: Arkady Kleyner 


Nordstrom: Customer Service at its best – How Information Powers Nordstrom’s Customer Centricity Strategy

Known for its quality products and customer service, Nordstrom never stops innovating. Learn how Nordstrom uses “personal book” to drive revenue through customer personalization. Speakers: Vaidyanathan SeshanGopinath Raghavan

Avnet: Using Informatica B2B Data Exchange and B2B Data Transformation to Expand Your Trading Partner Portfolio
Business to Business (B2B) transaction automation is pursued by companies of all sizes due to the efficiencies and message integrity inherent to transactional automation. This session will explain how Avnet’s use of Informatica B2B Data Exchange and Data Transformation empowered its business to establish B2B integrations with small and medium size trading partners. Speakers: David Crowell, Anthony Daniel

And more…

SNEAK PREVIEW OF PRE-CONFERENCE MDM DAY, MAY 12th

Keynote: Deloitte’s Digital Influence - The New Digital Divide
The growing gap between the needs and expectations of shoppers and the digital experience brands and retailers are offering them.
Speaker: Jeff Simpson, Director, Deloitte

Best Practice: Transforming your business for tomorrow’s commerce – best practice with product information management
Geiger is the largest privately held promotional products distributor in the world and is the only distributor ranked in the “Top 10” for the last 30 straight years. In this energetic information-packed session, “The Selling CIO”, Dale Denham will talk about the role of product information in ecommerce and how it improved Geiger’s ability to promote and sell promotional products. Attendees will learn how to achieve business goals by identifying the critical steps involved in implementing a Product Information Management (PIM) system. Additionally, this session will cover how to use data and technology to support agility in sales and marketing operations.
Speaker: Dale Denham, CIO, Geiger

Panel discussion with sponsoring partners and speaking customers:

The global digital revolution: How vendors, distributors, retailers and individuals interact in the always on and connected world.
Moderator: Ben Rund, Sr. Director Product Marketing PIM & Procurement, Informatica

Innovations Connecting Buyers and Suppliers – What’s new in PIM and Procurement, Roadmap
Speakers: Stefan Reinhardt, Product Manager PIM, Jakki Geiger, Sr. Director Product Marketing MDM

Holistic Data Governance: A Framework for Competitive Advantage
Speaker: Rob Karel, VP Marketing & Strategy MDM

Four high value workshops, presented by domain experts and industry specialists:

  1. Workshop “Future of commerce use cases”: How recommendation, targeting, ecommerce, social and mobile need to leverage product information. Moderators: Nagesh Kanumury, Principle Product Manager & Rich Dase, Ideosity
  2. Workshop “Business use cases of collaboration and Business Processes Management”: Product information and beyond. Moderators: Daniel Walter, Product Manager PIM & Nimish Mehta, LumenData
  3. Workshop “Why business users required quality data”: use cases, rules, roles, dashboards and important KPIs. Moderators: Stefan Reinhardt, Product Manager PIM & Matt Wienke, Infoverity
  4. Workshop “Connecting the dots”: Business use cases leveraging the relations of different master data. Commerce Relevancy: Customer segmentation and product personalization. Supplier spend management and supplier catalogs. Moderators: Markus Schuster, Sr. Director Product Management PIM & Procurement & Naveen Sharma, Cognizant

Save your chair at this high value pre-conference day by signing up HERE.

Please feel free to contact me  (brund@informatica.com, +1 650 385 5151) or Cathy Wright (cawright@informatica.com, +1 650 385 5151) if you have any questions, or if you would like us to consider additional topics for the agenda. We look forward to seeing you at the MDM Day meeting on 12th May in Las Vegas.

 

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Posted in Informatica World 2014, Master Data Management, PiM, Product Information Management, Retail | Tagged , , , , , , , , , , | Leave a comment

Architects: 8 Great Reasons To Be At Informatica World 2014

Architects INFA14For years, corporations have tried to solve business problems by “throwing new enterprise applications at them.” This strategy has created ‘silos of data’ that are attached to these applications and databases. As a result, it is now increasingly difficult to find, access and use the correct data for new projects.

Data fragmentation leads to slow project delivery and “shadow IT.” Without a change in enterprise data strategy, is it unlikely this problem will improve. On the contrary, the growth of cloud applications and platforms, mobile applications, NoSQL, and the “Internet of Things” create increasing urgency.  Unless a new approach to enterprise data management is taken, the house of cards is going to crumble.

I seriously doubt that this is a surprise to most of you. The question is, “What should we do about it?” The Informatica World 2014 event is a perfect place to find answers. Here are eight benefits architects will enjoy at Informatica World 2014:

  1. A dedicated track of breakout sessions for architects. This track explores reference architectures, design patterns, best practices and real-world examples for building and sustaining your next-generation information architecture. The track will begin with a keynote on the broader issues of enterprise data architecture. It will also include panel of architects from leading companies.
  2. Inspiration to participate in defining the enterprise data architecture of the future. (I can’t spoil it by divulging the details here, but I promise that it will be interesting and worth your while!)
  3. New insights on how to manage information for the data-centric enterprise. These will expand your thinking about data architecture and platforms.
  4. Chances to network with architect peers.
  5. A Hands-on Lab, were you can talk to Informatica experts about their products and solutions.
  6. Updates on what Informatica is doing to bring business subject matter experts in as full partners in the co-development of data-related projects.
  7. A chance to win a one-hour one-on-one session with an Informatica architect at Informatica World.
  8. A chance to learn to control your biggest enterprise system: The collection of all data-moving resources across your company.

We believe that architecture is the key to unleashing information potential. To compete in today’s global 24x7x365 economy, business requires well-designed information architectures that can continuously evolve to support the new heights of flexibility, efficiency, responsiveness, and trust. I hope you will join us in Las Vegas, May 12-15!

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Posted in Data Integration, Data Integration Platform, Enterprise Data Management, Informatica World 2014 | Tagged , | Leave a comment

Saint-Gobain sees “time to market improvement” using Informatica PIM

Every company wants to see a “time to market improvement.” The wisest companies know this is only possible once you’ve mastered your internal data. One such company is Saint-Gobain, a Netherlands-based distributor of building materials. Saint-Gobain has accelerated and enhanced their customer’s multichannel experience using Informatica Product Information Management (PIM). Using Informatica PIM, Saint-Gobain has unleashed the potential of their information in the following ways:

  1. Ecommerce product introduction: Before using Informatica PIM, it took about one week to update a product to the website – now it is done within a few minutes.
  2. Everywhere commerce: The mobile app helps construction workers, on-site, to learn the details and stock availability of nearly 100,000 products and parts.
  3. Cross-selling: In addition to selling roof tiles, Saint-Gobain is also offering additional materials and tools as an up-sell.
  4. Retail stores: In addition to direct distribution, St. Gobain also sells through retailers. These specialty retailers need to create individual customer quotes which contain potential cross-sell and up-sell items. With Informatica PIM the retailers can create these custom quotes more effectively.

In the video below, Ron Kessels, Saint-Gobain’s Deputy Director of E-Business, talks about how they bring products to market more quickly while creating more opportunities for up-selling building supplies.

If you’d like to learn how your retail business can bring products to market more quickly, consider attending the Informatica World 2014 RETAIL PATH. This collection of sessions will show how to create unique customer experiences with relevant information, analytics, and relationships between data and people. In addition, the pre-conference MDM Day offers a track on “Omnichannel Commerce and Supplier Optimization”.

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Posted in Informatica World 2014, Master Data Management, Product Information Management, Retail, Uncategorized | Tagged , , , , | 2 Comments

Informatica World 2014: Data at the center of everything

Informatica World 2014Data is transforming our world. We all know this as data experts. But to realize the full transformative potential of information, we each have to push ourselves beyond our comfort zone. We have to think about what this transformation means for us three months from now, three years from now, even three decades from now. This is why I’m so excited about the Informatica World 2014 conference. In particular, the keynotes will be amazing. Some will inspire you. A couple may shock you. Most will arm you. All will enlighten you.

As always, the lineup includes Informatica executives including Sohaib Abbasi (CEO), Ivan Chong (Chief Strategy Officer), Marge Breya (Chief Marketing Officer) and Anil Chakravarthy (Chief Product Officer). They will lay out Informatica’s vision for this new data-centric world, and explain the coming innovations that will take the concept of a data platform to an entirely new level.

And building on the resoundingly positive response to Rick Smolan’s keynote last year on “The Human Face of Big Data”, the Informatica World organizers have put together a stellar array of thinkers designed to push the boundaries of how you think about the convergence of data and technology with humanity.

  1. Will humans and machines merge? Inventor and thinker Ray Kurzweil will lay out his provocative thesis in which nanobots will travel through the blood stream and enter our brains noninvasively, enabling us to put our neocortexes on the cloud where we will access nonbiology extensions to our thinking by the 2030s. We will thereby become a hybrid of biological and nonbiological thinking.
  2. Is data a science or an art? Jer Thorp is a data artist (move aside, data scientists), whose work focuses on adding narrative meaning to huge amounts of data. He will show how cutting edge visualization techniques can be used to tell stories, and make data more human.
  3. How do we use data for good? Drew Conway is an expert in applying computational methods to social and behavioral problems and co-founder of Datakind. He will push us all to think about how can we use and analyze data not merely to increase efficiency and profits, but to serve society and “do good.”

I can’t wait to hear these speakers, and I hope you will join us in Las Vegas May 12-15 to learn a bunch, have fun, and potentially transform how you think about data and humanity.

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Posted in Data Governance, Informatica Events, Informatica World 2014 | Tagged , | 2 Comments

Three Chances to Dig Deeper into MDM

I’m astounded by the incredible turnout and response to MDM Day and other MDM-related events at Informatica World, and again, I see this as a sign of MDM’s importance in the business world. Attendees told their stories, swapped best-practices, and shared their visions of using MDM to improve up-sell, cross-sell, and other important business metrics. But now let’s keep the momentum going. Here I want to tell you about three free webinars that will help you to dive more deeply into MDM, and take your initiatives to the next level. The first is for any large organization, and the other two are for pharmaceutical companies. (more…)

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Posted in Cloud Computing, Enterprise Data Management, Life Sciences, Master Data Management, SaaS | Tagged , , , , , , , , , , | Leave a comment

Introducing Potential at Work Community: Unleashing information potential from the server room to the boardroom

I’m excited to announce our new exclusive Potential at Work Community. If you are interested in unleashing the power and potential of information to transform your career, your company and your world, then this is the community for you.

If you have any doubt about the revolutionary impact information can have, you should check out Rick Smolan’s book, “The Human Face of Big Data.” He was the keynote speaker at Informatica World 2013 and opened our eyes to how data is helping combat some of the world’s most challenging problems.

Below is a Q&A on the Potential at Work Community. If you have additional questions, please post them to the comments section. I’ll be happy to answer them. eloqua

Q: Why launch the Potential at Work Community now?

A: This is an exciting time to be involved in information initiatives. The world of data and information are growing in importance. The mainstream media, such as the Wall Street Journal and Business Week, are covering data initiatives, including big data and Hadoop.

Never before have people in such a wide variety of roles been so deeply involved in harnessing and utilizing information. And, these people are reaching out to us, the data experts, to help them tap into all that data and information, advancing them in their jobs and supporting business innovation.

Q: Who should join?

A: We currently have six flavors of the Potential at Work Community providing actionable insights to data visionaries and information leaders like you. You can join as many communities as you like—each is designed for a specific role.

  • Developers, including integration and application developers
  • Architects, including data and enterprise architects
  • Information leaders, such as those leading analytics, information management and data integration teams
  • Application leaders, such as those responsible for enterprise applications such as CRM, ERP or core transaction management
  • IT leaders, such as CIOs, Chief Data Officers and VPs of IT
  • Sales and marketing leaders, such CMOs, heads of sales, and sales and marketing operations leads

Q: How is it different from other communities?

A: The Potential at Work Community focuses on the power and potential of information. It will transform the way you think about the role of data in today’s world.

When you join, you’ll get an exclusive inside look at:

  • actionable insights and one-of-a-kind analysis about changes taking place in the world of data
  • insights and advice from industry leaders to build your skills and your career path
  • ideas and opinions to transform how you harness data for your organization

Q: How can I engage with the community?

A: There are four ways you can engage:

  • Sign up with the Potential at Work Community at www.informatica.com/potential-at-work
  • Get Alerts delivered to your inbox, notifying you when new content is available
  • Read analyses of the latest trends shaping the world of information
  • Vote in weekly poll questions and see how your peers are responding

Q: How can I get started?

A: Visit Potential at Work Community to sign up and start putting your potential to work. Follow us @PotentialAtWork

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MDM Hits It Out of the Ballpark at Informatica World!

“MDM Hits It Out of the Ballpark at Informatica World.” I heard that comment from not just one, but from many Informatica World attendees. I smiled, but inquired further, “What makes you say that?” Each of them gave a different answer.

(more…)

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Posted in Uncategorized | Tagged , , , , , | 2 Comments