Tag Archives: informatica MDM

Logitech MDM Case Study: Live Questions, Answers and Attendee Poll Results (Part II of II)

Last week, I posted this blog:  Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data (Part I of II) which shares highlights from recent webinar. Logitech’s Severin Stoll, Senior Business Engagement Manager of Global IT Solutions spoke with David Decloux, MDM technical lead in EMEA about Logitech’s Global MDM implementation, in which they are mastering product, customer and consumer data.

Logitech’s Severin Stoll and Informatica's David Decloux answer questions from webinar attendees about building an MDM business case, implementation time, data governance, and real-time MDM.

In this blog, I’ll share some of the highlights of the Q&A I led and results from two polls. (more…)

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Posted in Customers, Data Governance, Manufacturing, Master Data Management, Retail | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Retail Case Study: Printemps Department Store Builds a Trusted Customer Data Foundation with MDM and Data Quality

If you have never traveled to France, you have missed the unique and exciting shopping experience offered at Printemps, a luxury fashion retailer. Its flagship store in Paris drives 60% of the company’s revenue. More than 1.5 million customers who love fashion visit this store as well as the retailer’s 15 other high-end stores around the country.

Printemps Haussmann, flagship department store in Paris, France.

Printemps’ goal is to cultivate long-term personal relationships with their high value customers by delivering exceptional services. Their strategy to accomplish this goal is to continuously meet their high value customers’ needs and expectations and create compelling incentives for customers to visit their stores.

Printemps’ marketing team is continually striving to be more customer-centric and improve campaign effectiveness. They are using customer analytics to segment their customers and better understand their preferences. For example:

  • Which customers prefer fashion, beauty or accessories?
  • Which customers prefer communications through the mail, email, mobile phone, social media channels?

Printemps has plenty of information about their 1.5 million customers. So what
was standing in their way? They lacked a 360-degree view of their high value
customers. The key culprit was duplicate customer information across multiple
systems.

I had the honor of introducing Olivier de Compiègne, who is responsible for Project Services and Customer Relationships at Printemps at Informatica World. Olivier’s main message: if your goal is to attract high value customers and boost customer loyalty, first you must invest in a solid customer data foundation.

To build their solid customer data foundation, Printemps’ team is leveraging Informatica Data Quality to ensure their customer information is as accurate and complete as possible across all key sources. They are using Informatica MDM, master data management (MDM) technology to rationalize customer information from numerous data sources to create a single customer view as well as a 360-degree customer view, which includes each customer’s purchase history.

Printemps’ solid customer data foundation is maintained on an ongoing basis, which allows Printemps’ marketing team to have confidence in the data they use for customer analytics and campaign management. Now they can truly support personalized relationships with customers and optimize their marketing by sending tailored messages to targeted customer segments.

If you are trying to cultivate long-term personal relationships with your customers and lack a 360 degree customer view, I hope Olivier’s story was helpful.  Do you have similiar goals? Please share your thoughts. I’m interested in hearing from you.

If you want to learn more about how Printemps’ is using Informatica Data Quality and Informatica MDM, please:

 

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Posted in Customer Acquisition & Retention, Data Quality, Master Data Management, Retail | Tagged , , , , , , , , , , , , , , , | Leave a comment

Queensland Police Service Case Study: Use Your Bad Data To Build A Compelling Data Quality Business Case

Some might think that building a data quality business case is difficult and complicated – but it doesn’t have to be.

Graeme Campbell, former manager of the client services group at Queensland Police Service (QPS) in Australia

At InformaticaWorld, I had the pleasure of meeting Graeme Campbell, ex manager of the client services group at Queensland Police Service (QPS) in Australia, where he delivered a compelling presentation titled, Queensland Police Drive Out Crime with Informatica. My key takeaway: build a simple, business-focused and results-oriented business case that inspires action. (more…)

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Posted in Business Impact / Benefits, Data Quality, Master Data Management, Public Sector | Tagged , , , , , , , , , , , , , | Leave a comment

30 MDM Customer Use Cases (Master Data Management in Action)

Master Data Management (MDM) has been used by companies for more than eight years to address the challenge of fragmented and inconsistent data across systems. Over the years we’ve compiled quite a cadre of uses cases across industries and strategic initiatives. I thought this outline of the 30 most common MDM initiatives may be of interest to those of you who are just getting started on your MDM journey. (more…)

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Posted in CIO, Master Data Management | Tagged , , , , , , , , , , , , , , | 1 Comment

Cloud-Enabled MDM Comes of Age: Cognizant Delivers First SaaS Solution Built on Informatica MDM

The industry’s first cloud-based solution for master data management (MDM) has arrived, signaling the emergence of a new architectural model for MDM that can offer rapid time to deployment without substantial capital expenditures.

Cognizant, a leading provider of IT and consulting services, is rolling out a solution called Cognizant MDM-in-the-Cloud for Life Sciences. Built using Informatica MDM at the core technology, it’s designed to help pharmaceutical and medical device companies to realize a complete, accurate view of monetary gifts and in-kind transfers made to physicians, including gifts, entertainment, consulting fees, meals, research funding, and more.

(more…)

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Posted in Business Impact / Benefits, CIO, Cloud Computing, Data Quality, Enterprise Data Management, IaaS, Informatica 9.1, Master Data Management, News & Announcements, PaaS, Partners, SaaS, Vertical | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Putting Master Data In The Hands Of Business Users

As companies increasingly explore master data management (MDM), we often hear inquiries about the usability of master data by business users.

Common questions include: Do business users need to learn and use a separate MDM application? Do they need support from IT to access master data? Can master data fit into the everyday business applications they use for CRM, SFA, ERP, supply chain management, and so forth?

If your organization has ever asked these questions, you should take a look at our new white paper, “Drive Business User Adoption of Master Data.” (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, Customers, Data Governance, Data Quality, Enterprise Data Management, Master Data Management, Operational Efficiency | Tagged , , , , , , , , , , , , , , , , , , , , , | 4 Comments