Tag Archives: informatica MDM
Beyond our wildest expectations—not to mention our original room reservations—the Third MDM Day event on February 19th was a tremendous success, a “three-peat” if you will. Expecting 100 attendees, we had nearly 500 registrations and a crowd of 350 who braved the weather, including a quarter of whom traveled from outside the tri-state area, to join us in New York City for a wall-to-wall day of MDM discussion and presentations.
Gartner Estimates Growth for MDM Market and Positions Informatica as a Leader in The Magic Quadrant for Customer Data Solutions
Over the last few weeks I’ve been saying that the incredible popularity of our MDM-related events is a sign that MDM is a vital and growing market. Now I consider it reassuring that analysts agree. It’s also reassuring to see Informatica positioned as a Leader in the Magic Quadrant for Master Data Management of Customer Data Solutions, a position that Informatica has held for four years in a row.
In Gartner’s October 2013 Magic Quadrant for Master Data Management of Customer Data Solutions, analysts Bill O’Kane and Saul Judah estimates that the total software revenue for packaged MDM solutions was $1.6B in 2012, an increase of 7.8% from 2011, as compared with a 4.7% rise for the overall enterprise software market. Further, O’Kane and Judah estimate that the MDM of customer data solutions market segment was worth $527M in 2012, an increase of 5.4% from 2011. The analysts go on to say that the customer MDM market is far from mature, and that just 40% of the organizations surveyed by Gartner were beginning MDM initiatives.
One of MDM’s most important benefits is a single view of the customer across company departments and siloed systems. In this Magic Quadrant report, the analysts describe some of the business drivers for obtaining this view. For the banking and life sciences sectors, the analysts include “Compliance and risk management drivers, such as ‘know your customer,’ anti-money laundering and counterparty risk management in the banking sector, and Sunshine Act compliance in the life sciences sector.” I believe that many other industries could similarly benefit from trusted customer interactions. Another set of drivers they list are “cost optimization and efficiency drivers,” and finally, “revenue and profitability growth drivers,” explaining that examples of such drivers include “initiatives to improve cross-selling, upselling, and retention.”
Finally, the analysts observed a trend which we believe supports Informatica’s view of the importance of all-encompassing MDM solutions that can manage master data across enterprise. As noted in the report, “Many organizations have now invested in creating a new central system to master their customer data, with the majority (an estimated 80%) of organizations buying packaged MDM of customer data solutions, as opposed to building the capability themselves.”
To learn more about Gartner’s October 2013 Magic Quadrant for Master Data Management of Customer Data Solutions, see our press release or download the full report. After reading the report, please share your thoughts below.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
If the recent MDM and Data Governance Summit was any indication, Master Data Management is an extremely hot topic these days. The summit was highly successful, drawing over 400 attendees comprised of business users and architects of every stripe.
I want to highlight one presentation that spoke to me directly. Quintiles is a company you may remember if you went to Informatica World 2013. Quintiles provides biopharmaceutical development and commercial outsourcing services via a vast network of over 27,000 employees across the globe. At the summit, John Poonnen, Quintiles’ director of product engineering, told of the company’s journey to multidomain MDM, which was key to enabling a web-based platform for delivering real-time insights into patient, study, site, and program activities. Poonnen presented to an audience of over a hundred technology and business professionals. (more…)
The MDM space is filled by a number of well-known players. In addition to Informatica, you’ll also find IBM, Oracle, SAP, and a host of other vendors. But who’s the leader of this space?
The Information Difference is an analyst firm that specializes in MDM, and this firm has been watching the MDM space for years. Recently, The Information Difference compared 12 different MDM vendors, ranked them using 200 criteria, and published their findings in a report of the MDM landscape for Q2, 2013. The firm compared the vendors’ MDM offerings across 6 categories: data governance, business rules, data quality, data storage, data provision, and data movement.
I’m astounded by the incredible turnout and response to MDM Day and other MDM-related events at Informatica World, and again, I see this as a sign of MDM’s importance in the business world. Attendees told their stories, swapped best-practices, and shared their visions of using MDM to improve up-sell, cross-sell, and other important business metrics. But now let’s keep the momentum going. Here I want to tell you about three free webinars that will help you to dive more deeply into MDM, and take your initiatives to the next level. The first is for any large organization, and the other two are for pharmaceutical companies. (more…)
Informatica World 2013 is right around the corner, and I’m eager to tell you about all we have planned. This year, MDM will play a prominent role, as you can see by the sheer number of MDM-related sessions presented by Informatica customers, partners, and employees.
Here are just a few highlights:
The general feeling, at the recent Gartner Master Data Management Summit, was one of excitement. It wasn’t just that this was the largest MDM Summit to date with 600+ registrants; it was also the buzz in and around the convention center. The conversation wasn’t about promises and “what ifs,” it was about tactics, and 2nd or even 3rd generation MDM initiatives. This growth is a sign that MDM has matured past the initial phase of high expectations, in Gartner’s hype cycle. To put it in Geoffrey Moore’s terms, I think it’s a sign that MDM has crossed the chasm from early adoption to more widespread, pragmatic adoption.
Last week, I posted this blog: Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data (Part I of II) which shares highlights from recent webinar. Logitech’s Severin Stoll, Senior Business Engagement Manager of Global IT Solutions spoke with David Decloux, MDM technical lead in EMEA about Logitech’s Global MDM implementation, in which they are mastering product, customer and consumer data.
In this blog, I’ll share some of the highlights of the Q&A I led and results from two polls. (more…)
Retail Case Study: Printemps Department Store Builds a Trusted Customer Data Foundation with MDM and Data Quality
If you have never traveled to France, you have missed the unique and exciting shopping experience offered at Printemps, a luxury fashion retailer. Its flagship store in Paris drives 60% of the company’s revenue. More than 1.5 million customers who love fashion visit this store as well as the retailer’s 15 other high-end stores around the country.
Printemps’ goal is to cultivate long-term personal relationships with their high value customers by delivering exceptional services. Their strategy to accomplish this goal is to continuously meet their high value customers’ needs and expectations and create compelling incentives for customers to visit their stores.
Printemps’ marketing team is continually striving to be more customer-centric and improve campaign effectiveness. They are using customer analytics to segment their customers and better understand their preferences. For example:
- Which customers prefer fashion, beauty or accessories?
- Which customers prefer communications through the mail, email, mobile phone, social media channels?
Printemps has plenty of information about their 1.5 million customers. So what
was standing in their way? They lacked a 360-degree view of their high value
customers. The key culprit was duplicate customer information across multiple
I had the honor of introducing Olivier de Compiègne, who is responsible for Project Services and Customer Relationships at Printemps at Informatica World. Olivier’s main message: if your goal is to attract high value customers and boost customer loyalty, first you must invest in a solid customer data foundation.
To build their solid customer data foundation, Printemps’ team is leveraging Informatica Data Quality to ensure their customer information is as accurate and complete as possible across all key sources. They are using Informatica MDM, master data management (MDM) technology to rationalize customer information from numerous data sources to create a single customer view as well as a 360-degree customer view, which includes each customer’s purchase history.
Printemps’ solid customer data foundation is maintained on an ongoing basis, which allows Printemps’ marketing team to have confidence in the data they use for customer analytics and campaign management. Now they can truly support personalized relationships with customers and optimize their marketing by sending tailored messages to targeted customer segments.
If you are trying to cultivate long-term personal relationships with your customers and lack a 360 degree customer view, I hope Olivier’s story was helpful. Do you have similiar goals? Please share your thoughts. I’m interested in hearing from you.
- Watch the video: Printemps’ Trusted Customer Data Foundation Powers Customer Centricity Strategy.
- Review Olivier de Compiègne’s Informatica World presentation slides about how Printemps is using Informatica to build a trusted data foundation. Go to Informatica World Breakout Sessions (Return on Data) to find his presentation as well as others including: Condé Nast, a magazine publisher that uses MDM to boost subscription revenue and customer loyalty.
- Read this Blog: New Aberdeen Survey Confirms MDM’s Value For Customer Centricity, which outlines how best-in-class companies are using MDM to achieve these results: 88% customer satisfaction vs. 32% for laggard companies, 91% customer retention vs. 62% for laggard, 6% increase in net client value vs. a 9% decline for laggards available.
- View this 5-minute video, 3 Key Steps to Attracting & Retaining Customers, which explains the three key customer views needed by sales, marketing and customer service to attract and retain customers: single customer view, 360-degree view of customer relationships and the complete view of customer interactions.