Tag Archives: informatica cloud services
Analytics are Like Cincinnati Chili
Ever been to Cincinnati? They have amazing chili there. Five-way chili it’s called. They stack toppings like cheese, onions, sour cream, etc. to get one, two, up to four way chili. Then chili with all the fixings served on a bed of spaghetti noodles is five-way chili. It is quite an experience and if you go all in for the five-way, it’s quite a meal. I usually take my chili three-way with cheese and onions. And at the risk of drawing the ire of Cincinnatians everywhere, I do not eat my chili on a bed of spaghetti noodles. Too much food, difficult to eat, impractical. So, how is analytics like chili? I’m going to play safe and say that analytics is not really like chili. But you can have it many different ways—at least five ways. So here I’ll outline just three ways – just how I like my chili – that Informatica OEM partners deliver analytics that embed Informatica data integration technology. (more…)
MDM-Embarking on CRM 2.0? Then You Know It’s All About The Data
Arguably the top lesson of CRM 1.0 was simply this—data matters. Though CRM 1.0 promised to deliver a 360-degree customer view, untold numbers of multimillion-dollar CRM systems fell short of expectations because they failed to address the incomplete, incorrect, inconsistent and duplicate data that proliferated across the enterprise.
Now companies are moving to CRM 2.0, in many cases to the cloud with salesforce.com or another software as a service (SaaS) provider. And this time, determined to get the data right, many businesses are looking to master data management (MDM) and data quality to generate a true 360-degree customer view. (more…)

