Master data management is a hot topic in Asia Pacific. That was shown by the keen interest in MDM during Gartner’s BI Summit in Sydney, Australia, in end-February, and in a recent survey that Gartner conducted of the APAC community.

In that survey, master data management was ranked the #1 data-related technology under consideration for deployment in APAC. Forty-two percent of Gartner’s respondents put MDM at the top of their lists, ahead of dashboards/scorecards, predictive analytics, performance management, and 14 other technologies. Given that the survey found only 20 percent of APAC organizations are using MDM today, there’s clearly a lot of room for growth. (more…)