Tag Archives: HParser

Search Advertising – The New Marketing Mantra

Search Advertising also known as Search Engine Marketing (SEM), is a totally unique medium for attracting new customers. It is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, advertisements can also be placed on Web pages with other published content. It is a multi-billion dollar industry. Advertising on Google, Yahoo and MSN gives you a total reach of roughly 86.4% of all Internet users. With such a broad reach, Search Advertising is one of the most extensible forms of advertising available, with added benefits that other forms of advertising are lacking.

In Search Advertising advertisers pay the website owner for clicks on their ads. There are two major types of Search Advertising: Sponsored Search and Content Placement Targeting. (more…)

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Posted in Big Data | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Big Data Innovation in Analytics (Hadoop) and Hand-coding (Informatica)

I recently had the pleasure of participating in a big data panel at the Pacific Crest investor’s conference (the replay available here.) I was joined on the panel by Hortonworks, MapR, Datastax and Microsoft. There is clearly a lot of interest in the world of big data and how the market is evolving. I came away from the panel with four fundamental thoughts: (more…)

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Posted in B2B, Big Data, Cloud Computing | Tagged , , , , , , , , , , , , | 3 Comments

Big Data: Changing How Business and IT Interact

Most of the big data discussions have been on the technology or the numerously re-played business discoveries used as examples of big data’s power. Many companies are still in the experimental stages of big data, asking for guidance regarding what their benefits would be, how they can re-align themselves to take advantage, and what new processes might be helpful to make them successful with these powerful new capabilities. (more…)

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Introducing HParser

Today, Informatica is announcing the immediate availability of Informatica HParser, the first enterprise-class data parsing transformation solution for Hadoop environments. Available in a free community edition and commercial editions, Informatica HParser empowers organizations to maximize their Return on Data by extracting the value of complex, unstructured data traditionally under-exploited in the enterprise.  Please view how Ronen Schwartz, Vice President of Products, B2B Data Exchange and Data Transformation explains what drove Informatica to build and release HParser. Why We Built HParser.

To understand why this is important to the Hadoop community, let’s look at how organizations are using Hadoop today. In 2011, Ventana Research completed a benchmark research survey among 163 large scale data users. (more…)

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Apache Hadoop MapReduce Meets Informatica Data Parsing

Guest blog from Arun C. Murthy, Founder & Architect, Hortonworks

As the framework architects and developers of Apache Hadoop MapReduce, we are always looking for ways to simplify the complex tasks associated with large-scale processing of data. We want users and organizations to spend their time on analyzing their growing data to gain valuable insights, not on menial tasks such as massaging their data for consumption or tediously parsing complex structures in their data. The Informatica HParser technology is extremely valuable in this regard. (more…)

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