Tag Archives: Healthcare

Healthcare’s Love Hate Relationship with Data

Healthcare's Love Hate Relationship with Data

Healthcare’s Love Hate Relationship with Data

Healthcare and data have the makings of an epic love affair, but like most relationships, it’s not all roses. Data is playing a powerful role in finding a cure for cancer, informing cost reduction, targeting preventative treatments and engaging healthcare consumers in their own care. The downside? Data is needy. It requires investments in connectedness, cleanliness and safety to maximize its potential.

  • Data is ubiquitous…connect it.

4400 times the amount of information held at the Library of Congress – that’s how much data Kaiser Permanente alone has generated from its electronic medical record. Kaiser successfully makes every piece of information about each patient available to clinicians, including patient health history, diagnosis by other providers, lab results and prescriptions. As a result, Kaiser has seen marked improvements in outcomes: 26% reduction in office visits per member and a 57% reduction in medication errors.

Ongoing value, however, requires continuous investment in data. Investments in data integration and data quality ensure that information from the EMR is integrated with other sources (think claims, social, billing, supply chain) so that clinicians and decision makers have access in the format they need. Without this, self-service intelligence can be inhibited by duplicate data, poor quality data or application silos.

  • Data is popular…ensure it is clean.

Healthcare leaders can finally rely on electronic data to make strategic decisions. A CHRISTUS Health anecdote you might relate to – In a weekly meeting each executive reviews their strategic dashboard; these dashboards drive strategic decision making about CPOE adoption (computerized physician order entry), emergency room wait times and price per procedure. Powered by enterprise information management, these dashboards paint a reliable and consistent view across the system’s 60 hospitals. Previous to the implementation of an enterprise data platform, each executive was reliant on their own set of data.

In the pre-data investment era, seemingly common data elements from different sources did not mean the same thing. For example, “Admit Date” in one report reflected the emergency department admission date whereas “Admit Date” in another report referred to the inpatient admission date.

  •  Sharing data is necessary…make it safe.

To cure cancer, reduce costs and engage patients, care providers need access to data and not just the data they generate; it has to be shared for coordination of care through transitions of care and across settings, i.e. home care, long term care and behavioral health. Fortunately, Consumers and Clinicians agree on this, PWC reports that 56% of consumers and 30% of physicians are comfortable with data sharing for care coordination. Further progress is demonstrated by healthcare organizations willingly adopting cloud based applications –as of 2013, 40% of healthcare organizations were already storing protected health information (PHI) in the cloud.

Increased data access carries risk, leaving health data exposed, however. The threat of data breach or hacking is multiplied by the presence (in many cases necessary) of PHI on employee laptops and the fact that providers are provided increased access to PHI. Ponemon Institute, a security firm estimates that data breaches cost the industry $5.6 billion each year. Investments in data-centric security are necessary to assuage fear, protect personal health data and make secure data sharing a reality.

Early improvements in patient outcomes indicate that the relationship between data and healthcare is a valuable investment. The International Institute of Analytics supports this, reporting that although analytics and data maturity across healthcare lags other industries, the opportunity to positively impact clinical and operational outcomes is significant.

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Healthcare Consumer Engagement

The signs that healthcare is becoming a more consumer (think patients, members, Healthcareproviders)  driven industry are evident all around us. I see provider and payer organizations clamoring for more data, specifically data that is actionable, relatable and has integrity. Armed with this data, healthcare organizations are able to differentiate around a member/patient-centric view.

These consumer-centric views convey the total value of the relationships healthcare organizations have with consumers. Understanding the total value creates a more comprehensive understanding of consumers because they deliver a complete picture of an individual’s critical relationships including: patient to primary care provider, member to household, provider to network and even members to legacy plans. This is the type of knowledge that informs new treatments, targets preventative care programs and improves outcomes.

Payer organizations are collecting and analyzing data to identify opportunities for  more informed care management and segmentation to reach new, high value customers in individual markets. By segmenting and targeting messaging to specific populations, health plans generate increased member satisfaction and cost effectively expands and manages provider networks.

How will they accomplish this? Enabling members to interact in health and wellness forums, analyzing member behavior and trends and informing care management programs with a 360 view of members… to name a few . Payers will also drive new member programs, member retention and member engagement marketing and sales programs by investigating complete views of member households and market segments.

In the provider space, this relationship building can be a little more challenging because often consumers as patients do not interact with their doctor unless they are sick, creating gaps in data. When provider organizations have a better understanding of their patients and providers, they can increase patient satisfaction and proactively offer preventative care to the sickest (and most likely to engage) of patients before an episode occurs. These activities result in increased market share and improved outcomes.

Where can providers start? By creating a 360 view of the patient, organizations can now improve care coordination, open new patient service centers and develop patient engagement programs.

Analyzing populations of patients, and fostering patient engagement based on Meaningful Use requirements or Accountable Care requirements, building out referral networks and developing physician relationships are essential ingredients in consumer engagement. Knowing your patients and providing a better patient experience than your competition will differentiate provider organizations.

You may say “This all sounds great, but how does it work?” An essential ingredient is clean, safe and connected data.  Clean, safe and connected data requires an investment in data as an asset… just like you invest in real estate and human capital, you must invest in the accessibility and quality of your data. To be successful, arm your team with tools to govern data –ensuring ongoing integrity and quality of data, removes duplicate records and dynamically incorporates data validation/quality rules. These tools include master data management, data quality, metadata management and are focused on information quality. Tools focused on information quality support a total customer relationship view of members, patients and providers.

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Responsible Data Breach Reporting

databreachThis week, another reputable organization, Anthem Inc, reported it was ‘the target of  a very sophisticated external cyber attack’. But rather than be upset at Anthem, I respect their responsible data breach reporting.

In this post from Joseph R. Swedish, President and CEO, Anthem, Inc., does something that I believe all CEO’s should do in this situation.  He is straight up about what happened,  what information was breached, actions they took to plug the security hole, and services available to those impacted.

When it comes to a data breach, the worst thing you can do is ignore it or hope it will go away. This was not the case with Anthem.  Mr Swedish did the right thing and I appreciate it.

You only have one corporate reputation – and it is typically aligned with the CEO’s reputation.  When the CEO talks about the details of a data breach and empathizes with those impacted, he establishes a dialogue based on transparency and accountability.

Research that tells us 44% of healthcare and pharmaceutical organizations experienced a breach in 2014. And we know that when personal information when combined with health information is worth more on the black market because the data can be used for insurance fraud.   I expect more healthcare providers will be on the defensive this year and only hope that they follow Mr Swedish’s example when facing the music.

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Patient Experience-The Quality of Your Data is Important!

Patient_Experience

Patient Experience-Viable Data is Important!

Patient experience is key to growth and success for all health delivery organizations.  Gartner has stated that the patient experience needs to be one of the highest priorities for organizations. The quality of your data is critical to achieving that goal.  My recent experience with my physician’s office demonstrates how easy it is for the quality of data to influence the patient experience and undermine a patient’s trust in their physician and the organization with which they are interacting.

I have a great relationship with my doctor and have always been impressed by the efficiency of the office.  I never wait beyond my appointment time, the care is excellent and the staff is friendly and professional.  There is an online tool that allows me to see my records, send messages to my doctor, request an appointment and get test results. The organization enjoys the highest reputation for clinical quality.  Pretty much perfect from my perspective – until now.

I needed to change a scheduled appointment due to a business conflict.  Since I expected some negotiation I decided to make the phone call rather than request it on line…there are still transactions for which human to human is optimal!  I had all my information at hand and made the call.  The phone was pleasantly answered and the request given.  The receptionist requested my name and date of birth, but then stated that I did not have a future appointment.  I am looking at the online tool, which clearly states that I am scheduled for February 17 at 8:30 AM.  The pleasant young woman confirms my name, date of birth and address and then tells me that I do not have an appointment scheduled.  I am reasonably savvy about these things and figured out the core problem, which is that my last name is hyphenated.  Armed with that information, my other record is found and a new appointment scheduled. The transaction is completed.

But now I am worried. My name has been like this for many years and none of my other key data has changed.   Are there parts of my clinical history missing in the record that my doctor is using?   Will that have a negative impact on the quality of my care?  If I were to be unable to clearly respond, might that older record be accessed and my current medications and history not be available?  The receptionist did not address the duplicate issue clearly by telling me that she would attend to merging the records, so I have no reason to believe that she will.  My confidence is now shaken and I am less trustful of the system and how well it will serve me going forward.  I have resolved my issue, but not everyone would be able to push back to insure that their records are now accurate.

Many millions of dollars are being spent on electronic health records.  Many more millions are being spent to redesign work flow to accommodate the new EHR’s. Physicians and other clinicians are learning new ways to access data and treat their patients. The foundation for all of this is accurate data.  Nicely displayed but inaccurate data will not result in improved care or enhanced member experience.  As healthcare organizations move forward with the razzle dazzle of new systems they need to remember the basics of good quality data and insure that it is available to these new applications.

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Thoughts on the CMS Medicare Quality “Five-Star” Rating System

CMS Medicare Quality "Five-Star" Rating System

CMS Medicare Quality “Five-Star” Rating System

This past October, the Centers for Medicare & Medicaid Services (CMS) announced two Medicare Quality Improvement Initiatives. I spent part of Thanksgiving weekend analyzing the most recent Star Quality bonus scores and trying to figure out where this program is going and what value we will get from it as an industry.  Much of the work that I am doing these days is focused on data.  I look at that through the prism of health plan operations where I spent a number of years.

CMS points out the overall improvement in quality which they position as the result of focusing, and incenting quality.  I agree that putting funding behind a quality program was a valuable strategy to motivate the industry.   This has not always been the case, in fact a former colleague who related a common dialog previous to this program:

  1. He would present a quality initiative to executive management
  2. They would nod politely and say, “Yes, of course we are interested in quality!”
  3. The conversation would continue until the cost of the program was disclosed.

The faces would change, and the response was, “Well, yes, quality is important, but funding is tight right now.  We need to focus on programs with a clear ROI”.

Thankfully the Star program has given quality initiatives a clear ROI – for which we are all grateful!

The other dynamic which is positive is that Medicare Advantage has provided a testing ground for new programs, largely the result of ACA.  Programs very similar to the Star program are part of the ACO program and the marketplace membership.  Risk Adjustment is being fitted to meet these programs also.  Private insurance will likely borrow similar structures to insure quality and fair compensation in their various risk sharing arrangements.  MA is a significant subset of the population and is providing an excellent sandbox for these initiatives while improving the quality of care that our senior population receives.

My concerns are around the cultures and mission of those plans who are struggling to get to the magic four star level where they will receive the bonus dollars.

Having worked in a health plan for almost nine years, and continuing to interact with my current customers, has shown me the dedication of the staffs that work in these plans.  One of my most rewarding experiences was leading the call center for the Medicare population.  I was humbled each day by the caring and patience the reps on the phones showed to the senior population.  I have also seen the dedication of clinical staffs to insuring the care for members is carefully coordinated and that their dignity and wishes were always respected.  I sincerely hope that plans with a clear mission find the right tools and supports to improve their ratings to the point where they receive the additional funding to maintain their viability and continue to serve their members and the medical community.  I am sure that there are poor quality plans out there, and I agree that they should be eliminated.  But I am also rooting for the plans with a mission who are striving to be a bit better.

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Optimizing Outcomes for Medicare Advantage

 Optimizing Outcomes for Medicare Advantage

Optimizing Outcomes for Medicare Advantage

In anticipation of attending RISE California Summit: Best Practices for Successfully Managing Risk and Driving Accountable Care next week, I had the opportunity to interview my colleague Noreen Hurley and our partner Saeed Aminzadeh, CEO, Decision Point Healthcare Solutions to get their perspectives on hot topics at the show. Specifically we spent quite a bit of time talking about the role of data in improving CMS STARS which is important in optimizing the outcomes for any Medicare Advantage population.

Saeed, what does Decision Point do?

We are a healthcare engagement analytics company…essentially we help clients that are “at risk” organizations to improve performance, including STAR ratings. We do this by providing data driven insights to more effectively engage members and providers.

What type of data do you use to make these recommendations?

Well, taking better care of members is about emotionally involving them in their care. Information to help do this resides in data that plans already have available, i.e. utilization patterns, distance to doctors, if they are compliant with evidence based guidelines, do they call into the call center. We also seek to include information about their behavior as a consumer. such as their lifestyles, their access to technology, and so forth.

Claims data makes sense, everyone has that but the other data you mentioned, that can be harder to capture. Why does non-claims oriented data matter?

We develop predictive models that are unique for each client – specifically based on the demographics and variables of their population. Variables like exercise and technology access matter because — for example, exercise habits influence mood and access to technology demonstrates a way to contact them or invite them to participate in online communities with other members like themselves.

The predictive models then determine which members are at most risk?

Yes, yes they do but they can also determine a member’s barriers to desired behavior, and their likelihood of responding to and acting on health plan communications. For example, if we identified a diabetic member as high risk of non-compliance, found their primary barrier to compliance as health literacy, and determined that the member will likely respond positively to a combination of health coaching and mobile health initiatives, we would recommend outreach that directly addresses these findings..

Noreen, when you were working on the payer side of the house, how were you going about determining which members were in your at risk population?

We had teams of people doing mining of claims data and we were asking members to complete surveys. This made for more data but the sheer volume of data made it complex to accurately review and assess which members were at highest risk. It was very challenging to take into consideration all of the variables that impact each member. Taking data from so many disparate sources and bringing it together is a big challenge.

What made it (and continues to make it) it so challenging, specifically to STARS?

So much of the data is collected as surveys or in other non-standard formats. Members inherently are unique which creates a lot of variability and it is often difficult to interpret the relationships that exist between members and primary care physicians, specialists, facilities and the rest of their care team. Relationships are important because they can provide insights into utilization patterns, potential overlaps or gaps in care and how we can most effectively engage those members in their care.

What are Informatica and Decision Point doing together?

To optimize the predictive models, as Saeed described, it’s imperative to feed them as much data and as accurate of data as possible. Without data, insights will be missed… and insights are the path to discovery and to improving CMS STARS ratings. Informatica is the data integration company — we ensure that data is reliable), connected (from any source to any target) and safe (avoiding data breaches or HIPAA violations). Informatica is delivering data to Decision Point efficiently and effectively so that clients have access to the best data possible to derive insights and improve outcomes. Our technology also provided the Star team with a member profile which brings together that disparate data and organizes it into the 360 degree view of that member. In addition to fueling Decision Point’s powerful algorithms, this is a tool that can be used for ongoing insights into the members.

Excellent, how can readers learn more?

They can meet with us next week – email Noreen or Saeed to arrange time.
Decision Point Healthcare Solutions

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Reflections of a Former Analyst

In my last blog, I talked about the dreadful experience of cleaning raw data by hand as a former analyst a few years back. Well, the truth is, I was not alone. At a recent data mining Meetup event in San Francisco bay area,  I asked a few analysts: “How much time do you spend on cleaning your data at work?”  “More than 80% of my time” and “most my days” said the analysts, and “they are not fun”.

But check this out: There are over a dozen Meetup groups focused on data science and data mining here in the bay area I live. Those groups put on events multiple times a month, with topics often around hot, emerging  technologies such as machine learning, graph analysis, real-time analytics, new algorithm on analyzing social media data, and of course, anything Big Data.  Cools BI tools, new programming models and algorithms for better analysis are a big draw to data practitioners these days.

That got me thinking… if what analysts said to me is true, i.e., they spent 80% of their time on data prepping and 1/4 of that time analyzing the data and visualizing the results, which BTW, “is actually fun”, quoting a data analyst, then why are they drawn to the events focused on discussing the tools that can only help them 20% of the time? Why wouldn’t they want to explore technologies that can help address the dreadful 80% of the data scrubbing task they complain about?

Having been there myself, I thought perhaps a little self-reflection would help answer the question.

As a student of math, I love data and am fascinated about good stories I can discover from them.  My two-year math program in graduate school was primarily focused on learning how to build fabulous math models to simulate the real events, and use those formula to predict the future, or look for meaningful patterns.

I used BI and statistical analysis tools while at school, and continued to use them at work after I graduated. Those software were great in that they helped me get to the results and see what’s in my data, and I can develop conclusions and make recommendations based on those insights for my clients. Without BI and visualization tools, I would not have delivered any results.

That was fun and glamorous part of my job as an analyst, but when I was not creating nice charts and presentations to tell the stories in my data, I was spending time, great amount of time, sometimes up to the wee hours cleaning and verifying my data, I was convinced that was part of my job and I just had to suck it up.

It was only a few months ago that I stumbled upon data quality software – it happened when I joined Informatica. At first I thought they were talking to the wrong person when they started pitching me data quality solutions.

Turns out, the concept of data quality automation is a highly relevant and extremely intuitive subject to me, and for anyone who is dealing with data on the regular basis. Data quality software offers an automated process for data cleansing and is much faster and delivers more accurate results than manual process.  To put that in  math context, if a data quality tool can  reduce the data cleansing effort  from 80% to 40% (btw, this is hardly a random number, some of our customers have reported much better results),  that means analysts can now free up 40% of their time from scrubbing data,  and use that times to do the things they like  – playing with data in BI tools, building new models or running more scenarios,  producing different views of the data and discovering things they may not be able to before, and do all of that with clean, trusted data. No more bored to death experience, what they are left with are improved productivity, more accurate and consistent results, compelling stories about data, and most important, they can focus on doing the things they like! Not too shabby right?

I am excited about trying out the data quality tools we have here at Informtica, my fellow analysts, you should start looking into them also.  And I will check back in soon with more stories to share..

 

 

 

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Health Plans, Create Competitive Differentiation with Risk Adjustment

improve risk adjustmentExploring Risk Adjustment as a Source of Competitive Differentiation

Risk adjustment is a hot topic in healthcare. Today, I interviewed my colleague, Noreen Hurley to learn more. Noreen tell us about your experience with risk adjustment.

Before I joined Informatica I worked for a health plan in Boston. I managed several programs  including CMS Five Start Quality Rating System and Risk Adjustment Redesign.  We recognized the need for a robust diagnostic profile of our members in support of risk adjustment. However, because the information resides in multiple sources, gathering and connecting the data presented many challenges. I see the opportunity for health plans to transform risk adjustment.

As risk adjustment becomes an integral component in healthcare, I encourage health plans to create a core competency around the development of diagnostic profiles. This should be the case for health plans and ACO’s.  This profile is the source of reimbursement for an individual. This profile is also the basis for clinical care management.  Augmented with social and demographic data, the profile can create a roadmap for successfully engaging each member.

Why is risk adjustment important?

Risk Adjustment is increasingly entrenched in the healthcare ecosystem.  Originating in Medicare Advantage, it is now applicable to other areas.  Risk adjustment is mission critical to protect financial viability and identify a clinical baseline for  members.

What are a few examples of the increasing importance of risk adjustment?

1)      Centers for Medicare and Medicaid (CMS) continues to increase the focus on Risk Adjustment. They are evaluating the value provided to the Federal government and beneficiaries.  CMS has questioned the efficacy of home assessments and challenged health plans to provide a value statement beyond the harvesting of diagnoses codes which result solely in revenue enhancement.   Illustrating additional value has been a challenge. Integrating data across the health plan will help address this challenge and derive value.

2)      Marketplace members will also require risk adjustment calculations.  After the first three years, the three “R’s” will dwindle down to one ‘R”.  When Reinsurance and Risk Corridors end, we will be left with Risk Adjustment. To succeed with this new population, health plans need a clear strategy to obtain, analyze and process data.  CMS processing delays make risk adjustment even more difficult.  A Health Plan’s ability to manage this information  will be critical to success.

3)      Dual Eligibles, Medicaid members and ACO’s also rely on risk management for profitability and improved quality.

With an enhanced diagnostic profile — one that is accurate, complete and shared — I believe it is possible to enhance care, deliver appropriate reimbursements and provide coordinated care.

How can payers better enable risk adjustment?

  • Facilitate timely analysis of accurate data from a variety of sources, in any  format.
  • Integrate and reconcile data from initial receipt through adjudication and  submission.
  • Deliver clean and normalized data to business users.
  • Provide an aggregated view of master data about members, providers and the relationships between them to reveal insights and enable a differentiated level of service.
  • Apply natural language processing to capture insights otherwise trapped in text based notes.

With clean, safe and connected data,  health plans can profile members and identify undocumented diagnoses. With this data, health plans will also be able to create reports identifying providers who would benefit from additional training and support (about coding accuracy and completeness).

What will clean, safe and connected data allow?

  • Allow risk adjustment to become a core competency and source of differentiation.  Revenue impacts are expanding to lines of business representing larger and increasingly complex populations.
  • Educate, motivate and engage providers with accurate reporting.  Obtaining and acting on diagnostic data is best done when the member/patient is meeting with the caregiver.  Clear and trusted feedback to physicians will contribute to a strong partnership.
  • Improve patient care, reduce medical cost, increase quality ratings and engage members.
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A Data-Driven Healthcare Culture is Foundational to Delivering Personalized Medicine in Healthcare

According to a recent article in the LA Times, healthcare costs in the United States far exceed costs in other countries. For example, heart bypass surgery costs an average of $75,345 in the U.S. compared to $15,742 in the Netherlands and $16,492 in Argentina. In the U.S. healthcare accounts for 18% of the U.S. GDP and is increasing. 

Michelle Blackmer is an healthcare industry expert at Informatica

Michelle Blackmer is an healthcare industry expert at Informatica

Michelle Blackmer is an healthcare industry expert at Informatica. In this interview, she explains why business as usual isn’t good enough anymore. Healthcare organizations are rethinking how they do business in an effort to improve outcomes, reduce costs, and comply with regulatory pressures such as the Affordable Care Act (ACA). Michelle believes a data-driven healthcare culture is foundational to personalized medicine and discusses the importance of clean, safe and connected data in executing a successful transformation.

Q. How is the healthcare industry responding to the rising costs of healthcare?
In response to the rising costs of healthcare, regulatory pressures (i.e. Affordable Care Act (ACA)), and the need to better patient outcomes at lower costs, the U.S. healthcare industry is transforming from a volume-based to a value-based model. In this new model, healthcare organizations need to invest in delivering personalized medicine.

To appreciate the potential of personalized medicine, think about your own healthcare experience. It’s typically reactive. You get sick, you go to the doctor, the doctor issues a prescription and you wait a couple of days to see if that drug works. If it doesn’t, you call the doctor and she tries another drug. This process is tedious, painful and costly.

Now imagine if you had a chronic disease like depression or cancer. On average, any given prescription drug only works for half of those who take it. Among cancer patients, the rate of ineffectiveness jumps to 75 percent. Anti-depressants are effective in only 62 percent of those who take them.

Video: MD Anderson Cancer CenterOrganizations like MD Anderson and UPMC aim to put an end to cancer. They are combining scientific research with access to clean, safe and connected data (data of all types including genomic data). The insights revealed will empower personalized chemotherapies. Personalized medicine offers customized treatments based on patient history and best practices. Personalized medicine will transform healthcare delivery. Click on the links to watch videos about their transformational work.

Q. What role does data play in enabling personalized medicine?
Data is foundational to value-based care and personalized medicine. Not just any data will do. It needs to be clean, safe and connected data. It needs to be delivered rapidly across hallways and across networks.

As an industry, healthcare is at a stage where meaningful electronic data is being generated. Now you need to ensure that the data is accessible and trustworthy so that it can be rapidly analyzed. As data is aggregated across the ecosystem, married with financial and genomic data, data quality issues become more obvious. It’s vital that you can define the data issues so the people can spend their time analyzing the data to gain insights instead of wading through and manually resolving data quality issues.

The ability to trust data will differentiate leaders from the followers. Leaders will advance personalized medicine because they rely on clean, safe and connected data to:

1)      Practice analytics as a core competency
2)      Define evidence, deliver best practice care and personalize medicine
3)      Engage patients and collaborate to foster strong, actionable relationships

Healthcare e-bookTake a look at this Healthcare eBook for more on this topic: Potential Unlocked: Transforming Healthcare by Putting Information to Work.

Q. What is holding healthcare organizations back from managing their healthcare data like other mission-critical assets?
When you say other mission-critical assets, I think of facilitates, equipment, etc. Each of these assets has people and money assigned to manage and maintain them. The healthcare organizations I talk to who are highly invested in personalized medicine recognize that data is mission-critical. They are investing in the people, processes and technology needed to ensure data is clean, safe and connected. The technology includes data integration, data quality and master data management (MDM).

What’s holding other healthcare organizations back is that while they realize they need data governance, they wrongly believe they need to hire big teams of “data stewards” to be successful. In reality, you don’t need to hire a big team. Use the people you already have doing data governance. You may not have made this a formal part of their job description and they might not have data governance technologies yet, but they do have the skillset and they are already doing the work of a data steward.

So while a technology investment is required and you need people who can use the technology, start by formalizing the data stewardship work people are doing already as part of their current job. This way you have people who understand the data, taking an active role in the management of the data and they even get excited about it because their work is being recognized. IT takes on the role of enabling these people instead of having responsibility for all things data.

Q. Can you share examples of how immature information governance is a serious impediment to healthcare payers and providers?
Cost of Bad DataSure, without information governance, data is not harmonized across sources and so it is hard to make sense of it. This isn’t a problem when you are one business unit or one department, but when you want to get a comprehensive view or a view that incorporates external sources of information, this approach falls apart.

For example, let’s say the cardiology department in a healthcare organization implements a dashboard. The dashboard looks impressive. Then a group of physicians sees the dashboard, point out erroes and ask where the information (i.e. diagnosis or attending physician) came from. If you can’t answer these questions, trace the data back to its sources, or if you have data inconsistencies, the dashboard loses credibility. This is an example of how analytics fail to gain adoption and fail to foster innovation.

Q. Can you share examples of what data-driven healthcare organizations are doing differently?
Certainly, while many are just getting started on their journey to becoming data-driven, I’m seeing some inspiring  examples, including:

  • Implementing data governance for healthcare analytics. The program and data is owned by the business and enabled by IT and supported by technology such as data integration, data quality and MDM.
  • Connecting information from across the entire healthcare ecosystem including 3rd party sources like payers, state agencies, and reference data like credit information from Equifax, firmographics from Dun & Bradstreet or NPI numbers from the national provider registry.
  • Establishing consistent data definitions and parameters
  • Thinking about the internet of things (IoT) and how to incorporate device data into analysis
  • Engaging patients through non-traditional channels including loyalty programs and social media; tracking this information in a customer relationship management (CRM) system
  • Fostering collaboration by understanding the relationships between patients, providers and the rest of the ecosystem
  • Analyzing data to understand what is working and what is not working so  that they can drive out unwanted variations in care

Q. What advice can you give healthcare provider and payer employees who want access to high quality healthcare data?
As with other organizational assets that deliver value—like buildings and equipment—data requires a foundational investment in people and systems to maximize return. In other words, institutions and individuals must start managing their mission-critical data with the same rigor they manage other mission-critical enterprise assets.

Q. Anything else you want to add?
Yes, I wanted to thank our 14 visionary customer executives at data-driven healthcare organizations such as MD Anderson, UPMC, Quest Diagnostics, Sutter Health, St. Joseph Health, Dallas Children’s Medical Center and Navinet for taking time out of their busy schedules to share their journeys toward becoming data-driven at Informatica World 2014.  In our next post, I’ll share some highlights about how they are using data, how they are ensuring it is clean, safe and connected and a few data management best practices. InformaticaWorld attendees will be able to download presentations starting today! If you missed InformaticaWorld 2014, stay tuned for our upcoming webinars featuring many of these examples.

 

 

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Why Healthcare Data Professionals belong at Informatica World 2014

This year, over one dozen healthcare leaders will share their knowledge on data driven insights at Informatica World 2014. These will be included in six tracks and over 100 breakout sessions during the conference. We are only five weeks away and I am excited that the healthcare path has grown 220% from 2013!

Informatica-World-Healthcare

Join us for these healthcare sessions:

  • Moving From Vision to Reality at UPMC : Structuring a Data Integration and Analytics Program: University of Pittsburgh Medical Center (UPMC) partnered with Informatica IPS to establish enterprise analytics as a core organizational competency through an Integration Competency Center engagement. Join IPS and UPMC to learn more.
  • HIPAA Validation for Eligibility and Claims Status in Real Time: Healthcare reform requires healthcare payers to exchange and process HIPAA messages in less time with greater accuracy. Learn how HealthNet tackled this challenge.
  • Application Retirement for Healthcare ROI : Dallas Children’s Hospital needed to retire outdated operating systems, hardware, and applications while retaining access to their legacy data for compliance purposes. Learn why application retirement is critical to the healthcare industry, how Dallas Children’s selected which applications to retire and the healthcare specific functionality that Informatica is delivering.
  • UPMC’s story of implementing a Multi-Domain MDM healthcare solution in support of Data Governance : This presentation will unfold the UPMC story of implementing a Multi-Domain MDM healthcare solution as part of an overall enterprise analytics / data warehousing effort.  MDM is a vital part of the overall architecture needed to support UPMC’s efforts to improve the quality of patient care and help create methods for personalized medicine. Today, the leading MDM solution developer will discuss how the team put together the roadmap, worked with domain specific workgroups, created the trust matrix and share his lessons learned. He will also share what they have planned for their consolidated and trusted Patient, Provider and Facility master data in this changing healthcare industry. This will also explain how the MDM program fits into the ICC (Integration Competency Center) currently implemented at UPMC.
  • Enterprise Codeset Repositories for Healthcare: Controlling the Chaos: Learn the benefit of a centralized storage point to govern and manage codes (ICD-9/10, CPT, HCPCS, DRG, SNOMED, Revenue, TOS, POS, Service Category, etc.), mappings and artifacts that reference codes.
  • Christus Health Roadmap to Data Driven Healthcare : To organize information and effectively deliver services in a hypercompetitive market, healthcare organizations must deliver data in an accurate, timely, efficient way while ensuring its clarity. Learn how CHRISTUS Health is developing and pursuing its vision for data management, including lessons adopted from other industries and the business case used to fund data management as a strategic initiative.
  • Business Value of Data Quality : This customer panel will address why data quality is a business imperative which significantly affects business success.
  • MD Anderson – Foster Business and IT Collaboration to Reveal Data Insights with Informatica: Is your integration team intimidated by the new Informatica 9.6 tools? Do your analysts and business users require faster access to data and answers about where data comes from. If so, this session is a must attend.
  • The Many Faces of the Healthcare Customer : In the healthcare industry, the customer paying for services (individuals, insurers, employers, the government) is not necessarily the decision-influencer (physicians) or even the patient — and the provider comes in just as many varieties. Learn how, Quest, the world’s leading provider of diagnostic information leverages master data management to resolve the chaos of serving 130M+ patients, 1200+ payers, and almost half of all US physicians and hospitals.
  • Lessons in Healthcare Enterprise Information Management from St. Joseph Health and Sutter Health St. Joseph : Health created a business case for enterprise information management, then built a future-proofed strategy and architecture to unlock, share, and use data. Sutter Health engaged the business, established a governance structure, and freed data from silos for better organizational performance and efficiency. Come hear these leading health systems share their best practices and lessons learned in making data-driven care a reality.
  • Navinet, Inc and Informatica – Delivering Network Intelligence, The Value to the Payer, Provider and Patient: Today, healthcare payers and providers must share information in unprecedented ways to reduce redundancy, cut costs, coordinate care, and drive positive outcomes. Learn how NaviNet’s vision of a “smart” communications network combines Big Data and network intelligence to share proactive real-time information between insurers and providers.
  • Providence Health Services takes a progressive approach to automating ETL development and documentation: A newly organized team of BI Generalists, most of whom have no ETL experience and even fewer with Informatica skills, were tasked with Informatica development when Providence migrated from Microsoft SSIS to Informatica. Learn how the team relied on Informatica to alleviate the burden of low value tasks.
  • Using IDE for Data On-boarding Framework at HMS : HMS’s core business is to onboard large amounts of external data that arrive in different formats. HMS developed a framework using IDE to standardize the on-boarding process. This tool can be used by non-IT analysts and provides standard profiling reports and reusable mapping “templates” which has improved the hand-off to IT and significantly reduced misinterpretations and errors.

Additionally, this year’s attendees are invited to:

  1. Over 100 breakout sessions: Customers from other industries, including financial services, insurance, retail, manufacturing, oil and gas will share their data driven stories.
  2. Healthcare networking reception on Wednesday, May 14th: Join your healthcare peers and Informatica’s healthcare team on Wednesday from 6-7:30pm in the Vesper bar of the Cosmopolitan Resort for a private Healthcare networking reception. Come and hear firsthand how others are achieving a competitive advantage by maximizing return on data while enjoying hors d’oeuvres and cocktails.
  3. Data Driven Healthcare Roundtable Breakfast on Wednesday, May 14th. Customer led roundtable discussion.
  4. Personal meetings: Since most of the Informatica team will be in attendance, this is a great opportunity to meet face to face with Informatica’s product, services and solution teams.
  5. Informatica Pavilion and Partner Expo: Interact with the latest Informatica and our partners provide.
  6. An expanded “Hands-on-Lab”: Learn from real-life case studies and talk to experts about your unique environment.

The Healthcare industry is facing extraordinary changes and uncertainty — both from a business and a technology perspective. Join us to learn about key drivers for change and innovative uses of data technology solutions to discover sources for operational and process improvement. There is still time to Register now!

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Posted in Big Data, Business/IT Collaboration, Data Integration, Healthcare, Informatica World 2014, Master Data Management | Tagged , , , | 2 Comments