Tag Archives: growth

5 Reasons Every College Student Should Intern at Informatica

 

jlauing_linkedinIn my recent blog post, What Millennials Want, I mentioned that we are bringing you a special blog series, “Informatica Interns Ideas: 2014.” Today’s post is from Jacob Lauing, a Product Marketing Management Intern located in our Redwood City HQ office. Jacob is a journalism junior at California Polytechnic State University in San Luis Obispo (Cal Poly). When Jacob is not working at Informatica, you can find him editing news stories and managing a staff full of reporters as Editor in Chief of Mustang News, Cal Poly’s student newspaper.

5 Reasons Every College Student Should Intern at Informatica

As my 12-week internship at Informatica winds down, I’ve had a chance to reflect. My summer on Seaport Boulevard has been a productive one, with quality tech experience under my belt, a handful of industry connections and a ton of new friends.

If you’re reading this, perhaps you’re considering a stint at Informatica. Let me convince you.

It shouldn’t be too difficult.

1) Informatica’s products are essential to modern business

Coming from a non-technical background, I’ll admit that when I applied for this position, I was a little confused as to what Informatica actually did. The term “data integration” didn’t mean a whole lot to me.  I figured – given the company’s heavily technical products – they didn’t have much of an impact outside of a niche market.

Boy, was I wrong.

Particularly because I’ve been working with Informatica’s customers, I realized they vary across all industries. From retail to healthcare to athletics, companies of all varietals use data to grow their business, and I’ve come to understand how important Informatica is in that process.

2) No stereotypical “intern” work

No, I never went on coffee runs.

It’s the fear of any intern, that he or she will be subjected to manual labor, acting as every employee’s slave.

That wasn’t the case this summer. From the start, I was put on projects that actually added value to the team. My competitive analysis research was used in an executive level board meeting to help Informatica position its products. My own web page designs will appear on the redesigned Informaticacloud.com. The copy I wrote promoting Informatica’s new release was published on Twitter.

I made a difference, and that’s an invaluable feeling.

3) Informatica is kind of a big deal…

The company just surpassed the $1 billion revenue mark, a major milestone that employees are quick to mention and clearly very proud of.

In the world of SaaS and data integration, Informatica is the top dog. If you’re looking to establish yourself and build a career in tech, it definitely wouldn’t hurt to have Informatica’s name on your resume.

4) Fun

Let’s not forget that most Informatica interns are still in college. We love to socialize and we love to have fun – there was no shortage.

With networking parties, San Francisco Giants games, trips to the Santa Cruz Beach Boardwalk and a boat cruise on the Bay, this summer was a blast. I got to meet a ton of other like-minded interns whom I consider friends.

I know we’ll keep in touch.

5) Informatica wants what’s best for you

I can’t speak to this point enough.

Some interns are destined to be software developers, and Informatica gave them the platform to do so. But other interns – me included – are still trying to figure out the whole career thing. Surprisingly, the folks running Informatica’s intern program were just as attentive to my needs.

Bottom line is they want what’s best for you.

Whether that entails a career at Informatica or a job elsewhere, they want to help you find your way. They want you to learn not only about an exciting industry and skillset, but also about yourself.

And that’s what college is all about, right?

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Posted in General, Human Resources | Tagged , , , | Leave a comment

The CIO’s Role In Driving Customer Profitability

 

 

 

When asked by the Conference Board in 2011 to rank the challenges that keep them up at night, U.S.-based CEOs put business growth in the number one position. Growing the business means growing the customer base by delivering a superior customer experience—and that demands leadership for the elimination of customer data silos and delivering complete, reliable customer data to the business.

The CIO is in a unique strategic position to help out—and emerge as (an unexpected) customer champion. Cases of CIOs taking on the role of customer champion, in my opinion, are not prevalent enough and represent a missed opportunity to advance the organization’s quest for customer profits. Companies need to focus on such immediately actionable key metrics as understanding the value of gained and lost customers, quantities of referrals, and the movement of customers from one level of profitability to another. I call these the “Guerrilla Metrics” because they power the customer onto the corporate agenda—and will help the CEO determine the value of the corporation based on its ability to manage customers as assets. This requires enabling the integration of customer data and driving that as a priority. (more…)

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Posted in Customer Acquisition & Retention | Tagged , , , , , , , | 1 Comment

Video: What’s Next For Cloud Data Integration?

Juan Carlos Soto shares his perspective on the Informatica Cloud’s three pronged growth strategy including: the Platform for Hybrid IT, Cloud Services for All and Informatica Inside.

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Posted in Cloud Computing, IaaS, PaaS, SaaS, VLog | Tagged , , , , , , , , | Leave a comment