Tag Archives: Google
As revealed in Ventana Research’s latest Value Index study, any small-to-medium size business (SMBs) can become more efficient and effective if they use Informatica to manage data. As a Product Information Management (PIM) focused MDM vendor, Informatica can help SMBs to maintain and synchronize product information, streamline operations, implement data integration, as well as visualize, monitor, control, manage, and update product information. In addition, it can help them to achieve operational excellence, boost productivity, and increase revenues in sales and marketing.
With a Product Information Management (PIM) solution in place, any SMB will have the tools and ability to efficiently manage their business and serve consumers online. The key to online success is to be found online by consumers. By leveraging your Product Information Management (PIM) solution with proper search engine optimization (SEO), you can increase your chances of being seen by consumers.
Following these top 5 ways to supercharge your SEO with PIM will not only improve your ranking in search results, but it will also give you the ability to publish your product information to multiple channels, target countries, sites, and languages independently, and allow different websites to contain different content; all while effectively supporting your channels’ SEO strategy.
1. Turning Product Information into Searchable Content
A Product Information Management (PIM) solution provides the ability to manage meta-information relating to your products and product categories. The more descriptive and unique your meta-tags are, the more likely it is your product will appear in a search.
2. Manage your Media Assets properly
Media assets, such as images and videos, provide a valuable visual appeal to important content. A Product Information Management (PIM) solution easily enables you to manage names and populate the ALT tags for your assets. These simple and practical techniques provide an efficient way to search for your media assets.
3. Rank Higher with Rich Text
A Product Information Management (PIM) also offers rich text capability in all description fields, creating a more valuable and memorable online shopping experience. Search engines will also take the rich text in HTML into account when weighing your site’s rank in search results.
4. Use Automated Search Engine Feeds
Sending feeds to search engines like Google is just a way of letting them know where your website is and which pages are important. Having a Product Information Management (PIM) allows you to manage all of your product information, media assets, and SEO for all of your sales channels in a centralized location, then feed that information automatically to search engines.
5. PIM + SEO = SUPER Long-Tail Strategy
The widespread adoption of electronic health records (EHRs) is a key objective of the Health Information Technology for Economic and Clinical Health (HITECH) Act, enacted as part of the American Recovery and Reinvestment Act of 2009. With the pervasive use of EHRs, an enormous volume of clinical data will be readily accessible that has previously been locked away in paper charts. The potential value of this data to yield insights into what works in healthcare, and what doesn’t work, dwarfs the benefits of simply replacing a paper chart with an electronic system. There’s appropriate enthusiasm that this data is going to be a veritable goldmine for enterprise data warehousing, business intelligence, and comparative effectiveness research. However, there are other, equally valuable, uses for this data to enhance clinical decision-making and improve the value of healthcare spending. Simply having instant access to large volumes of data that span thousands or tens-of-thousands of physicians, hundreds-of-thousands of patients and millions of encounters, offers an unparalleled opportunity to increase the quality and lower the cost of healthcare. (more…)
Today Informatica announced that we have joined Google’s Cloud Platform Partner Program, with the introduction of a true cloud-based connector for Google BigQuery. Taking advantage of the power of social media, Google made the announcement through their Developer Blog, noting that the new members of their partner program will, “make it much easier to automatically load data from a broad set of sources, as well as to analyze and visualize the data with spectacular dashboards. (more…)
Recently I ran across an article from INSEAD (self-described as “The Business School for the World”), articulating a concept that they call “The Innovation Premium.” Essentially, it is “the premium the stock market gives a company because investors expect it to launch new offerings and enter new markets.” This is documented in detail in their recently published book, “The Innovator’s DNA”, co-authored with Clayton Christensen, noted professor and author of two previous books on innovation: “The Innovator’s Dilemma” and “The Innovator’s Solution.” (more…)
I spent last week at EMCWorld, and most of my time was spent engaging with customers in a variety of ways. One thing I always find interesting is the amazing consistency of priorities across our global customers.
For example, we held a session for executives, and I simply asked the open-ended question “regardless of whether it involves our products or not, what is your top IT priority this year.” The answer was clear, overwhelming and simple, yet also rather surprising.
But before I tell you the answer, I want to tell you why it was surprising to me. I keep up with the CIO surveys and the trends and buzzwords. This particular trend seems to be invisible in the media hype and yet this group of CIO’s and senior execs were almost in unanimous agreement that it was at the top of their priority list. (more…)