Tag Archives: Google

How Email Marketers Can Keep Up With Changes to Their Industry

Keep Up With Changes

Keep Up With Changes

Email has come a long way since its beginning. Two years after the U.S. launched a rocket to the moon, programmer Raymond Tomlinson launched the first email, a message that read “QWERTYUIOP” in 1971.

In 1991, when the World Wide Web was created, email then had the opportunity to evolve into the mainstream form of communication it is today.

The statistics for modern day email are staggering. Worldwide, there are 2.2 billion email users as of 2012, according to MarketingProfs.

With all these messages flying about, you know there’s going to be some email overload. Google’s Gmail alone has 425 million users worldwide. ESPs know people have too much email to deal with, and there’s a lot of noise out there. More than 75% of the world’s email is spam.

Gmail is one of the applications that recently responded to this problem, and all email marketers need to be aware.

On October 22, Google announced Inbox.

Google’s Inbox takes several steps to bring structure to the abundant world of email with these features:

  • Categorizes and bundles emails.
  • Highlights important content within the body of the email.
  • Allows users to customize messages by adding their own reminders.

This latest update to Gmail is just one small way that the landscape of email marketing and audience preferences is changing all the time.

As we integrate more technology into our daily lives, it only makes sense that we use digital messages as a means of communication more often. What will this mean for email in the future? How will marketers adjust to the new challenges email marketing will present at larger volumes, with audiences wanting more segmentation and personalization?

All About eMail Virtual Conference

All About eMail Virtual Conference

One easy way to stay on top of these and other changes to the e-mail landscape is talking to your peers and experts in the industry. Luckily, an opportunity is coming up — and it’s free.

Make sure you check out the All About eMail Virtual Conference & Expo on November 13. It’s a virtual event, which means you can attend without leaving your desk!

It’s a one-day event with the busy email marketer in mind. Register for free and be sure to join us for our presentation, “Maximizing Email Campaign Performance Through Data Quality.”

Other strategic sessions include email marketing innovations presented by Forrester Research, mobile email, ROI, content tips, email sending frequency, and much more. (See the agenda here.)

This conference is just one indication that email marketing is still relevant, but only if email marketers adjust to changing audience preferences. With humble beginnings in 1971 email has come a long way. Email marketing has the best ROI in the business, and will continue to have value long into the future.

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Posted in Customer Acquisition & Retention, Data Quality, Retail | Tagged , , , , , | Leave a comment

5 Ways to Supercharge Your SEO With Product Information Management (PIM)

As revealed in Ventana Research’s latest Value Index study, any small-to-medium size business (SMBs) can become more efficient and effective if they use Informatica to manage data. As a Product Information Management (PIM) focused MDM vendor, Informatica can help SMBs to maintain and synchronize product information, streamline operations, implement data integration, as well as visualize, monitor, control, manage, and update product information. In addition, it can help them to achieve operational excellence, boost productivity, and increase revenues in sales and marketing.

With a Product Information Management (PIM) solution in place, any SMB will have the tools and ability to efficiently manage their business and serve consumers online. The key to online success is to be found online by consumers. By leveraging your Product Information Management (PIM) solution with proper search engine optimization (SEO), you can increase your chances of being seen by consumers.

Following these top 5 ways to supercharge your SEO with PIM will not only improve your ranking in search results, but it will also give you the ability to publish your product information to multiple channels, target countries, sites, and languages independently, and allow different websites to contain different content; all while effectively supporting your channels’ SEO strategy.

1. Turning Product Information into Searchable Content

A Product Information Management (PIM) solution provides the ability to manage meta-information relating to your products and product categories. The more descriptive and unique your meta-tags are, the more likely it is your product will appear in a search.

2. Manage your Media Assets properly

Media assets, such as images and videos, provide a valuable visual appeal to important content. A Product Information Management (PIM) solution easily enables you to manage names and populate the ALT tags for your assets. These simple and practical techniques provide an efficient way to search for your media assets.

3. Rank Higher with Rich Text

A Product Information Management (PIM) also offers rich text capability in all description fields, creating a more valuable and memorable online shopping experience. Search engines will also take the rich text in HTML into account when weighing your site’s rank in search results.

4. Use Automated Search Engine Feeds

Sending feeds to search engines like Google is just a way of letting them know where your website is and which pages are important. Having a Product Information Management (PIM) allows you to manage all of your product information, media assets, and SEO for all of your sales channels in a centralized location, then feed that information automatically to search engines.

5. PIM + SEO = SUPER Long-Tail Strategy

longtail_SEO_WP

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Posted in Master Data Management, Product Information Management | Tagged , , , , , | Leave a comment

Crowdsourcing Medical Decisions – Putting Big Data to Work in Healthcare

The widespread adoption of electronic health records (EHRs) is a key objective of the Health Information Technology for Economic and Clinical Health (HITECH) Act, enacted as part of the American Recovery and Reinvestment Act of 2009. With the pervasive use of EHRs, an enormous volume of clinical data will be readily accessible that has previously been locked away in paper charts. The potential value of this data to yield insights into what works in healthcare, and what doesn’t work, dwarfs the benefits of simply replacing a paper chart with an electronic system.  There’s appropriate enthusiasm that this data is going to be a veritable goldmine for enterprise data warehousing, business intelligence, and comparative effectiveness research. However, there are other, equally valuable, uses for this data to enhance clinical decision-making and improve the value of healthcare spending. Simply having instant access to large volumes of data that span thousands or tens-of-thousands of physicians, hundreds-of-thousands of patients and millions of encounters, offers an unparalleled opportunity to increase the quality and lower the cost of healthcare. (more…)

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Posted in Big Data, Healthcare | Tagged , , , , , , , , , , , , | Leave a comment

A Cloud Connector for Google’s Big Data Analytics

Today Informatica announced that we have joined Google’s Cloud Platform Partner Program, with the introduction of a true cloud-based connector for Google BigQuery. Taking advantage of the power of social media, Google made the announcement through their Developer Blog, noting that the new members of their partner program will, “make it much easier to automatically load data from a broad set of sources, as well as to analyze and visualize the data with spectacular dashboards. (more…)

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Posted in Cloud Computing, Data Integration, Data Synchronization, Data Warehousing, PaaS, SaaS | Tagged , , , , , , , , , | Leave a comment

The Innovation Premium

Recently I ran across an article from INSEAD (self-described as “The Business School for the World”), articulating a concept that they call “The Innovation Premium.” Essentially, it is “the premium the stock market gives a company because investors expect it to launch new offerings and enter new markets.” This is documented in detail in their recently published book, “The Innovator’s DNA”, co-authored with Clayton Christensen, noted professor and author of two previous books on innovation: “The Innovator’s Dilemma” and “The Innovator’s Solution.” (more…)

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Posted in Business Impact / Benefits, CIO, Cloud Computing, Data Integration Platform, Informatica Events, Marketplace, Operational Efficiency, Partners, SaaS | Tagged , , , , , , , | Leave a comment

Fedegration

Mark Lewis, EMCI spent last week at EMCWorld, and most of my time was spent engaging with customers in a variety of ways. One thing I always find interesting is the amazing consistency of priorities across our global customers.

For example, we held a session for executives, and I simply asked the open-ended question “regardless of whether it involves our products or not, what is your top IT priority this year.” The answer was clear, overwhelming and simple, yet also rather surprising.

But before I tell you the answer, I want to tell you why it was surprising to me. I keep up with the CIO surveys and the trends and buzzwords. This particular trend seems to be invisible in the media hype and yet this group of CIO’s and senior execs were almost in unanimous agreement that it was at the top of their priority list. (more…)

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Posted in Business Impact / Benefits, CIO, Cloud Computing, Data Integration, Partners | Tagged , , , , , , , , , , , , , , , , | Leave a comment