Tag Archives: Geiger

Brandspiration – The Story of the Gap Stick and an Award Winner

This is the story about a great speaker, a simple but funny product and the idea of a Ventana Award winning company which does “Brandspiration”.

When I invited Dale Denham, CIO from Geiger to speak on his at Informatica World this year, I was not sure what I will get. I only knew that Dale is known as an entertaining speaker. What could we expect from a person who, calls himself “the selling CIO”?

And Dale delivered. He opened his session “How product information in ecommerce improved Geiger’s ability to promote and sell promotional products” with a video.

What I liked about it was: It is a simple product, addressing a everyday problem, everybody knows. And this is the business of Geiger & Crestline, two brands in one company which sell promotional products to help companies inspire with their brand. They call is “Brandspiration”.

What this has to do with PIM?

Well the business need for Geiger was to sell 100,000s of products more efficient. Which includes update products faster and more accurately and add more products. But also Geiger was planning to

  • Eliminate reliance on ERP
  • Launch new web properties
  • Improve SEO
  • Centralize product management & control
  • Standardize business processes & workflows
  • Produce print catalog more faster

Before working with Informatica PIM it took a week to launch a new product. And Geiger/ Crestline has a complex price management for bundles, brands, packages and more under their two own brands for two different target groups: low price products with aggressive pricing and more high quality promotional products.

Business Outcomes

With PIM the product entry time could be reduced by about an hour. Geiger achieved 25% time saving for catalog creation and implemented PIM in about six months. (btw with the integrator “Ideosity“.) Another fact which made me proud on our offering was, that Dale told me his company was able to upgrade on the latest PIM version within hours.

“PIM has allowed us to be more proactive Instead of being handcuffed to a system that made us reactive. A great invest for this company. I can’t believe we survived for as long as we did without this software.” 
Dale Denham, CIO

Whatch the video of Dale and how his company Geiger realizes Brandspiration with Informatica PIM. Did you know, Geiger is a proud winner of the Ventana Research Innovation Award for their PIM initiative?

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Posted in Master Data Management, PiM, Product Information Management, Retail | Tagged , , , , , | Leave a comment

MDM Day Advice: Connect MDM to a Tangible Business Outcome or You Will Fail

“Start your master data management (MDM) journey knowing how it will deliver a tangible business outcome. Will it help your business generate revenue or cut costs? Focus on the business value you plan to deliver with MDM and revisit it often,” advises Michael Delgado, Information  Management Director at Citrix during his presentation at MDM Day, the InformaticaWorld 2014 pre-conference program. MDM Day focused on driving value from business-critical information and attracted 500 people.

A record 500 people attended MDM Day in Las Vegas

A record 500 people attended MDM Day in Las Vegas

In Ravi Shankar’s recent MDM Day preview blog, Part 2: All MDM, All Day at Pre-Conference Day at InformaticaWorld, he highlights the amazing line up of master data management (MDM) and product information management (PIM) customers speakers, Informatica experts as well as our talented partner sponsors.

Here are my MDM Day fun facts and key takeaways:

  • Did you know that every 2 seconds an aircraft with GE engine technology is taking off somewhere in the world?

    Ginny Walker, Chief Enterprise Architect at GE Aviation

    Ginny Walker, Chief Enterprise Architect at GE Aviation

    GE Aviation’s Chief Enterprise Architect, Ginny Walker, presented “Operationalizing Critical Business Processes: GE Aviation’s MDM Story.” GE Aviation is a $22 billion company and a leading provider of jet engines, systems and services.  Ginny shared the company’s multi-year journey to improve installed-base asset data management. She explained how the combination of data, analytics, and connectivity results in productivity improvements such as reducing up to 2% of the annual fuel bill and reducing delays. The keys to GE Aviation’s analytical MDM success were: 1) tying MDM to business metrics, 2) starting with a narrow scope, and 3) data stewards. Ginny believes that MDM is an enabler for the Industrial Internet and Big Data because it empowers companies to get insights from multiple sources of data.

  •  Did you know that EMC has made a $17 billion investment in acquisitions and is integrating more than 70 technology companies?
    Barbara Latulippe, EMC

    Barbara Latulippe, Senior Director, Enterprise Information Management at EMC

    EMC’s Barbara Latulippe, aka “The Data Diva,” is the Senior Director of Enterprise Information Management (EIM). EMC is a $21.7 billion company that has grown through acquisition and has 60,000 employees worldwide. In her presentation, “Formula for Success: EMC MDM Best Practices,” Barbara warns that if you don’t have a data governance program in place, you’re going to have a hard time getting an MDM initiative off the ground. She stressed the importance of building a data governance council and involving the business as early as possible to agree on key definitions such as “customer.” Barbara and her team focused on the financial impact of higher quality data to build a business case for operational MDM. She asked her business counterparts, “Imagine if you could onboard a customer in 3 minutes instead of 15 minutes?”

  • Did you know that Citrix is enabling the mobile workforce by uniting apps, data and services on any device over any network and cloud?

    Michael Delgado, Citrix

    Michael Delgado, Information Management Director at Citrix

    Citrix’s Information Management Director, Michael Delgado, presented “Citrix MDM Case Study: From Partner 360 to Customer 360.” Citrix is a $2.9 billion Cloud software company that embarked on a multi-domain MDM and data governance journey for channel partner, hierarchy and customer data. Because 90% of the company’s product bookings are fulfilled by channel partners, Citrix started their MDM journey to better understand their total channel partner relationship to make it easier to do business with Citrix and boost revenue. Once they were successful with partner data, they turned to customer data. They wanted to boost customer experience by understanding the total customer relationship across products lines and regions. Armed with this information, Citrix employees can engage customers in one product renewal process for all products. MDM also helps Citrix’s sales team with white space analysis to identify opportunities to sell more user licenses in existing customer accounts.

  •  Did you know Quintiles helped develop or commercialize all of the top 5 best-selling drugs on the market?

    John Poonnen, Quintiles

    John Poonnen, Director Infosario Data Factory at Quintiles

    Quintiles’ Director of the Infosario Data Factory, John Poonnen, presented “Using Multi-domain MDM to Gain Information Insights:How Quintiles Efficiently Manages Complex Clinical Trials.” Quintiles is the world’s largest provider of biopharmaceutical development and commercial outsourcing services with more than 27,000 employees. John explained how the company leverages a tailored, multi-domain MDM platform to gain a holistic view of business-critical entities such as investigators, research facilities, clinical studies, study sites and subjects to cut costs, improve quality, improve productivity and to meet regulatory and patient needs. “Although information needs to flow throughout the process – it tends to get stuck in different silos and must be manually manipulated to get meaningful insights,” said John. He believes master data is foundational — combining it with other data, capabilities and expertise makes it transformational.

While I couldn’t attend the PIM customer presentations below, I heard they were excellent. I look forward to watching the videos:

  • Crestline/ Geiger: Dale Denham, CIO presented, “How Product Information in eCommerce improved Geiger’s Ability to Promote and Sell Promotional Products.”
  • Murdoch’s Ranch and Home Supply: Director of Marketing, Kitch Walker presented, “Driving Omnichannel Customer Engagement – PIM Best Practices.”

I also had the opportunity MDM Day Sponsorsto speak with some of our knowledgeable and experienced MDM Day partner sponsors. Go to Twitter and search for #MDM and #DataQuality to see their advice on what it takes to successfully kick-off and implement an MDM program.

There are more thought-provoking MDM and PIM customer presentations taking place this week at InformaticaWorld 2014. To join or follow the conversation, use #INFA14 #MDM or #INFA14 #PIM.

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, CMO, Customer Acquisition & Retention, Customers, Data Governance, Data Integration, Data Quality, Enterprise Data Management, Informatica World 2014, Master Data Management, Partners, PiM, Product Information Management, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Part 2: All MDM, All Day at Pre-Conference Day at Informatica World (Watch Preview Videos)!

My post today will take you through a more detailed look at the free pre-conference MDM Day on May 12th at Informatica World 2014 (May 13-15). These day-long events are so popular that we’ve even had to turn away attendees in past years. Prospective customers, clients and partners tend to find these presentations and panels extremely valuable.

To get an idea of the type of presentations you will see, view these videos from our last sold-out MDM Day in New York. The presentations, Q&A sessions, and breakout discussions provide rich insight into real-world experience with MDM and Informatica solutions.

MDM Day Quote

The Las Vegas MDM Day will include presentations by customers on their MDM experience, best practices presentations, demonstrations of our latest release functionality, an overview of our planned roadmap of future releases, and breakout sessions for in-depth discussions.

Below is a more detailed look at some of the agenda highlights:

  • Ginny Walker, chief enterprise architect at GE Aviation will present their multi-year journey to improve their installed-base asset data management. A panel discussion among experts from Thomson Reuters, HP, and Accenture will follow.
  • The Sr. MDM Manager from St. Jude Medical, Andrew Urbanski, will discuss how their MDM program drove up business value inside their organization from initial use case through follow-on solutions. A discussion among panelists from  EMC, Jones Lang LaSalle, and Wipro will follow.
  • Michael Delgado, Information Management Director at Citrix, will present “Citrix MDM Case Study: From Partner 360 to Customer 360,” which takes us through the Citrix multi-domain MDM and data governance journey for channel partner, hierarchy and customer data. The follow-up panel will include experts from AutoTrader, McAfee-Intel Security , and Deloitte.
  • John Poonnen, the Infosario Data Factory Director at Quintiles, will present how his company leverages a tailored, multi-domain MDM platform to gain a holistic view of business-critical entities such as investigators, research facilities, clinical studies, study sites and subjects. A discussion among panelists from Abbvie, Infoverity and CapGemini will follow.
  • Dale Denham, CIO at Crestline/ Geiger, will present how product information improved Geiger’s ecommerce ability to promote and sell products. Later, he will be joined for a panel discussion with experts from Deloitte, LumenData and Ideosity.
  • The afternoon will feature presentations and breakout sessions led by Informatica product teams giving demonstrations of new product features, business and use cases and roadmaps. Each session is addressed to specific audiences to provide the most relevant information.
  • Our “Ask the Experts” session closes the day with 11 tables hosted by Informatica employees willing to have discussions with anyone in attendance. Lots of great questions are raised after a day of new in-depth information.
  • Networking breaks and lunches also provide a chance for more casual discussion among Informatica experts, customers and partners.

Don’t miss this power-packed day of valuable MDM insight. Register today for the Informatica World Conference and make sure to reserve your spot at the free MDM Day Pre-conference. Learn more online, or contact me if you have any questions. I hope to see you there!

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Posted in Informatica Events, Informatica World 2014, Master Data Management | Tagged , , , , , , , , , , , , | Leave a comment

What Happens in Vegas … Is the Future of Customer Experience

Today, it is not uncommon for retailers to have multiple brands and several channels through which they sell their products. Due to changes in social behavior, consumers are demanding retailers provide relevant and interactive experiences at every touch point.

The Retail Path at Informatica World 14 is your chance to engage with the world’s leading retail brands and industry experts. The retail path covers topics such as expanding product assortment, introducing new products and reducing supply chain costs.  It will focus on driving customer loyalty using social, local, mobile and customer feedback. You will learn about unique customer experiences with relevant information, analytics and relationships between data and people.

These sessions are great for leaders in ecommerce, marketing, supply chain retail and product management. They’ll be held during the MDM pre-conference (May 12) and Informatica World Retail Path (May 13-15).

SNEAK PREVIEW OF RETAIL PATH SESSIONS, MAY 13th

Omnichannel Commerce

Omnichannel commerce for the always connected customer.

NIKE: Creative Uses of Informatica Data Quality and Data Services Nike has pushed the limits of Informatica Data Quality and Data Services by re-imagining uses for reference tables, scorecards with associated metadata, web services, and more. Learn how Nike adds value to its business customers and increases ROI by adding virtualization through data services. Speakers: Teresa Mains, Corbett Oliver, Udaya Vepakomma

Point of Sale: Retrieving your POS data in Near Real TimRetailers know that capturing Point of Sale (POS) data in a timely manner can drive customer loyalty and merchandising efficiencies. In this session, Intricity shares how the powerful Informatica Platform has enabled it to capture POS data in near real time — enabling its retailers to share brick and mortar inventory with web stores, drive intraday targeted marketing, and provide customers with the convenience of in-store pickups. Speaker: Arkady Kleyner 


Nordstrom: Customer Service at its best – How Information Powers Nordstrom’s Customer Centricity Strategy

Known for its quality products and customer service, Nordstrom never stops innovating. Learn how Nordstrom uses “personal book” to drive revenue through customer personalization. Speakers: Vaidyanathan SeshanGopinath Raghavan

Avnet: Using Informatica B2B Data Exchange and B2B Data Transformation to Expand Your Trading Partner Portfolio
Business to Business (B2B) transaction automation is pursued by companies of all sizes due to the efficiencies and message integrity inherent to transactional automation. This session will explain how Avnet’s use of Informatica B2B Data Exchange and Data Transformation empowered its business to establish B2B integrations with small and medium size trading partners. Speakers: David Crowell, Anthony Daniel

And more…

SNEAK PREVIEW OF PRE-CONFERENCE MDM DAY, MAY 12th

Keynote: Deloitte’s Digital Influence - The New Digital Divide
The growing gap between the needs and expectations of shoppers and the digital experience brands and retailers are offering them.
Speaker: Jeff Simpson, Director, Deloitte

Best Practice: Transforming your business for tomorrow’s commerce – best practice with product information management
Geiger is the largest privately held promotional products distributor in the world and is the only distributor ranked in the “Top 10” for the last 30 straight years. In this energetic information-packed session, “The Selling CIO”, Dale Denham will talk about the role of product information in ecommerce and how it improved Geiger’s ability to promote and sell promotional products. Attendees will learn how to achieve business goals by identifying the critical steps involved in implementing a Product Information Management (PIM) system. Additionally, this session will cover how to use data and technology to support agility in sales and marketing operations.
Speaker: Dale Denham, CIO, Geiger

Panel discussion with sponsoring partners and speaking customers:

The global digital revolution: How vendors, distributors, retailers and individuals interact in the always on and connected world.
Moderator: Ben Rund, Sr. Director Product Marketing PIM & Procurement, Informatica

Innovations Connecting Buyers and Suppliers – What’s new in PIM and Procurement, Roadmap
Speakers: Stefan Reinhardt, Product Manager PIM, Jakki Geiger, Sr. Director Product Marketing MDM

Holistic Data Governance: A Framework for Competitive Advantage
Speaker: Rob Karel, VP Marketing & Strategy MDM

Four high value workshops, presented by domain experts and industry specialists:

  1. Workshop “Future of commerce use cases”: How recommendation, targeting, ecommerce, social and mobile need to leverage product information. Moderators: Nagesh Kanumury, Principle Product Manager & Rich Dase, Ideosity
  2. Workshop “Business use cases of collaboration and Business Processes Management”: Product information and beyond. Moderators: Daniel Walter, Product Manager PIM & Nimish Mehta, LumenData
  3. Workshop “Why business users required quality data”: use cases, rules, roles, dashboards and important KPIs. Moderators: Stefan Reinhardt, Product Manager PIM & Matt Wienke, Infoverity
  4. Workshop “Connecting the dots”: Business use cases leveraging the relations of different master data. Commerce Relevancy: Customer segmentation and product personalization. Supplier spend management and supplier catalogs. Moderators: Markus Schuster, Sr. Director Product Management PIM & Procurement & Naveen Sharma, Cognizant

Save your chair at this high value pre-conference day by signing up HERE.

Please feel free to contact me  (brund@informatica.com, +1 650 385 5151) or Cathy Wright (cawright@informatica.com, +1 650 385 5151) if you have any questions, or if you would like us to consider additional topics for the agenda. We look forward to seeing you at the MDM Day meeting on 12th May in Las Vegas.

 

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Posted in Informatica World 2014, Master Data Management, PiM, Product Information Management, Retail | Tagged , , , , , , , , , , | Leave a comment