Tag Archives: Gartner MDM Summit
Has MDM Crossed the Chasm? Musings of a Marketer at Gartner MDM Summit
The general feeling, at the recent Gartner Master Data Management Summit, was one of excitement. It wasn’t just that this was the largest MDM Summit to date with 600+ registrants; it was also the buzz in and around the convention center. The conversation wasn’t about promises and “what ifs,” it was about tactics, and 2nd or even 3rd generation MDM initiatives. This growth is a sign that MDM has matured past the initial phase of high expectations, in Gartner’s hype cycle. To put it in Geoffrey Moore’s terms, I think it’s a sign that MDM has crossed the chasm from early adoption to more widespread, pragmatic adoption.
How Migrating Customer Data from Legacy CRM to Salesforce is Like Moving to a New Home
After returning from Dreamforce, I learned that two of my friends were moving to new homes. They used different approaches to moving their belongings and had vastly different experiences once they moved in. This made me think of the different approaches companies use when migrating customer data from a legacy CRM system to Salesforce and the impact these approaches have on their user experience when they go live.
One friend, let’s call her “Jane” is not the most organized person. Her goal was to get her family’s belongings into the new house as quickly as possible. Room by room, they packed all of their belongings into boxes and shipped them to their new home.
30 MDM Customer Use Cases (Master Data Management in Action)
Master Data Management (MDM) has been used by companies for more than eight years to address the challenge of fragmented and inconsistent data across systems. Over the years we’ve compiled quite a cadre of uses cases across industries and strategic initiatives. I thought this outline of the 30 most common MDM initiatives may be of interest to those of you who are just getting started on your MDM journey. (more…)
Inaugural Gartner MDM Summit In London A Major Hit
Europe might have started a little later than the U.S. with master data management, but if the inaugural Gartner MDM Summit for EMEA is any indication, it’s catching up quickly. Well over 350 registrants attended the event in London in early February, with strong representation from the UK, France, the Netherlands and other EMEA countries. Gartner Research VP Andrew White called the event a “major hit,” and I have to agree. (more…)
On Beer, Data And Getting Lean
A few months ago at the Gartner MDM Summit, I met the head of information management at MillerCoors. He recalled the challenges he faced in explaining to executives of America’s second-largest beer company why it needed master data management.
He came up with a pitch-perfect analogy.
“We make two things—beer and data,” he told executives. “We need to manage our product supply chain and our information supply chain equally efficiently.”
I love that quote because it underscores a truth in all industries—every business is an information business. Whether you make beer or diapers, automobiles or annuities, seamless integration of all information flowing through a company is key to meeting customer needs and gaining competitive advantage. (more…)
Key Learnings from Gartner MDM Summit
The Siperian team is back in the office after attending the Gartner MDM Summit in Los Angeles last week. As usual, it was a great event for picking up on the latest developments in the field, meeting the analysts who cover MDM, and hearing from the organizations and endusers in the field who are using MDM to resolve their business challenges.
The topic getting the most buzz at the Summit was the shift towards “multidomain MDM.” We heard this from both analysts and vendors, and we were pleased to hear Siperian mentioned frequently in presentations as a vendor that “knows how to do multidomain MDM.”
Of the delegates I interacted with, and there were 330 in attendance total, the consensus was that the analyst presentations and advanced use cases from firms with MDM implementations were real highlights. Among these were case studies presented by Siperian customers Cephalon and Johnson & Johnson. Johnson & Johnson was also highlighted as a past Gartner MDM Excellence Award winner.
Some general notes from the conference:
• Gartner expects the market for MDM to grow from $1.1 billion (in license revenue) in 2008 to $3 billion in 2013.
• North America is still the largest market for MDM (over 50%) followed by Europe (35%).
• IBM, SAP and Oracle control 40% of the MDM market, while specialists like Siperian control 30%.
• Analysts are saying that there’s a “land grab” on for multidomain MDM, but most vendors have yet to span master data province.
Siperian news from the conference:
• John Radcliffe presented the CDI magic quadrant and mentioned Siperian as a “good best-of-breed company.”
• Siperian was recognized as a “multidomain MDM” player in the analyst charts, and was also mentioned as one of the top 5 vendors that can handle customer data.
• Siperian was named a “company to watch” for product data.
• Siperian receives the 4th most inquiries from prospects behind SAP, Oracle, and IBM.
• As a platinum sponsor, Siperian had 4 customer sessions and an evening cocktail session as well. For everyone who attended our events: Thanks!