Tag Archives: Forrester
I attended Forrester’s Customer Experience conference a couple of weeks ago to get up to speed on how different companies are changing their processes and culture to truly put the customer at the center of their world. Concepts such as voice of the customer, the buyer’s journey, and moments of truth were tossed around like popcorn. The high bar set at the conference was to achieve empathy with the customer in order to deliver true customer experience innovations. Beyond such lofty concepts, there was also a lot of discussion about the underlying practical matter of gathering the relevant data about customers in order to build the knowledge and understanding essential to creating that empathy. (more…)
According to an article written by Mark Brunelli interviewing James Kobielus of Forrester Research: Forrester’s Kobielus: It’s time for a Hadoop standards body, Hadoop is still a bit immature and needs adoption of standards. Mr. Kobielus goes on to indicate that when implementing Hadoop, “whether it’s through a data warehouse or Hadoop cluster, you’re talking about petabytes or multiple hundreds of terabytes worth of storage.” Hadoop, while designed to access these large data volumes (which can include social media data), does nothing to manage retention of that data. (more…)
According to recent Forrester research, “security concerns” and “integration challenges with other applications” are the primary reasons firms aren’t interested in software as a service (SaaS). This week Forrester’s Stefan Reid wrote about the Informatica Cloud Summer 2010 release and pointed out another reason: The USA PATRIOT Act. (more…)
Many of our customers express frustration that even though it is quite obvious how their business suffers from poor data quality, they find it difficult to convince their associates to invest in initiatives that correct the problems.
Earlier this year, we participated in Rob Karel’s Forrester research that addresses this issue. The resulting research paper is titled “A Truism for Trusted Data: Think Big, Start Small” and its getting a lot of interest. Recently, there was a nice writeup in Intelligent Enterprise where they interviewed Rob and also made mention of the Data Quality ROI calculator that we’ve developed by working alongside our customers.
The article states
While Forrester is often suspect of vendor-supplied calculators, the research firm lists Informatica as an example of a vendor that has taken an approach that matches Forrester’s bottom-up strategy. The Informatica Data Quality ROI Calculator enables customers “to capture and visualize the benefits of a data quality investment ” before that investment is made,” Forrester said.
The report is available from Forrester’s web site. It contains some nice examples of how customers have built a business case for justifying investment in Data Quality. If you would like to share some previous successes in building a Data Quality ROI, feel free to post a comment!