So now you are interested in proposing Big Data projects, but are skeptical about getting business excited about yet another IT project? Somehow the business did not want to talk about data integration, data quality and master data management despite all the homework you did to propose a plan of action? Enter sentiment analysis. (more…)
Posted in Big Data, Business Impact / Benefits, CIO
Tagged business executives, cross-sell, customer, data strategy, Facebook, feedback, sentiment, strategy, twitter
As CIOs embark on their enterprise 2.0 strategy, even more confusion exists around the topic of community, content and collaboration.
Let’s first clarify some nomenclature by defining enterprise 1.0.
These enterprises were happy with implementing document management systems, search, portals and establishing security strategies to protect the perimeter. In this world, you are either inside or outside of the company network. If you need information, you would first need to somehow connect to the network.
I read an interesting report in dmreview last week. Entitled “Survey Shows Chief Marketing Officers Haven’t ‘Friended’ Social Networking Sites” it analyses a report that suggests my peers are not too interested in social networking. I’m surprised by this, given the role social networking has in today’s society. That then had me thinking about our marketing strategy here at Informatica and the role of Facebook, and other online communities, in our activity.
Before talking about social networking, I thought I’d start by stating the obvious – the role of marketing here is to raise the awareness of Informatica within our target audience and to partner with the sales organization in executing programs to find opportunities for our technology and services. (more…)