Tag Archives: Facebook

What Do “Clouds” Look Like in China?

Current situation

After having lived in China since May 2012, I’ve been fortunate to have met with the leaders of most multinational software companies, leaders of local firms as well as industry analysts. My inspiration for this blog is based on a conversation I had with a senior leader at a leading “cloud” provider. (more…)

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Posted in CIO, Cloud Computing | Tagged , , , , , , , , , , , , , | 1 Comment

The Value of Social Media Data Integration

The rise of Big Data, and Big Data integration, is very much of interest to those who want to leverage the value of social media data. This is data from social networks such as LinkedIn, Facebook, Twitter, and many others, that not only show trending topics but very deep insight into the minds of those who may be purchasing products or services, market trends within a specific product space, and the ability to make fairly accurate predictions around changing attitudes of specific demographics that determine future behavior. (more…)

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Big Data Analysts’ Secrets, Revealed

Focus on the business impacts of analytics, not methodologies or insights…. keep the business involved in all iterations of an analytics process or project…. and remember, it’s ultimately skilled people that drive successful analytics.

These “secrets” of leading corporate analytical gurus may seem like everyday common sense, but rarely are put into practice. To find out what it takes for organizations to succeed with data analytics, Wayne Eckerson, founder of the BI Leadership Forum, recently spoke with seven exemplary analytics leaders, and distilled their advice in his latest book, Secrets of Analytical Leaders: Insights from Information Insiders. (more…)

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Leverage Big Data or Go Out of Business

I’m sitting in the Taiwan airport on my way to Guangzhou. We just completed the Informatica World Tour in Hong Kong, Beijing and Taiwan, and I’ve had the opportunity to deliver the keynote presentation, Maximize Your Return on Big Data.

All of our audiences exceeded our expectations. We had 50% more attendees than planned. Why? Big data. It is a hot topic and everyone is trying to determine how to leverage big data in their enterprise to get a competitive advantage. At the event, I made the point – if you’re not trying to understand how to leverage big data in your enterprise, your successor will. Kitty Fok, the IDC China Country Manager, spoke after me. Her consistent comment was – “if your company isn’t looking to leverage big data, you will be out of business.” (more…)

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Posted in Big Data, CIO | Tagged , , , , , , , , | 1 Comment

Walk Before You Run – Social Media Data as the MDM Silver Bullet

The Silver Campaign Bullet

Recently I had a number of meetings with clients who are looking at social media to enrich master data in their legacy data warehouse to improve their batch and real-time campaign effectiveness. They are primarily looking at Facebook as their marketing salvation to create as close to one-on-one offers as possible but there are multiple ways to skin this cat.

Surprisingly, I have seen this thinking primarily in emerging markets. It reminded me how some countries jumped from having a poor fixed line phone infrastructure catapulting themselves to 3G wireless for all citizens within a decade. The decision makers who were part of this overnight communication transformation assume that master data management (MDM) works the same way.  (more…)

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Posted in Big Data, CIO, Customer Acquisition & Retention, Customer Services, Customers, Data Aggregation, Data Governance, Data Privacy, Governance, Risk and Compliance, Master Data Management | Tagged , , , , | 2 Comments

Secular Trends and the Informatica Marketplace

We all heard the news of Facebook’s $100 billion IPO a few weeks ago and according to some analysts Apple will be the first company with a trillion dollar market value courtesy of their iPhones and iPads. It is amazing the scale and speed with which technology is changing and how it is shaping the world. These changes and pace bring new challenges to IT organizations. IT organizations have to adjust to the new ways users interact and communicate and support decision-makers in organizations and governments by providing intelligence from the large amounts of business data that are being generated.   (more…)

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Posted in Big Data, Cloud Computing, Marketplace, Master Data Management | Tagged , , , , , , , | 6 Comments

The Power of Data: From Traditional Loyalty Marketing, to Social Marketing to Mobile Marketing

Last week at our worldwide users’ conference, Informatica World 2012  we outlined a vision for the future of marketing. Through specific keynote demonstrations we showcased how to open up new channels to market through social and mobile marketing. These advances can only be delivered through a clear and pragmatic understanding of data combined with trust – data about your customers and their trust in you to open up their social networks and invite you in. (more…)

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Posted in Master Data Management | Tagged , , , , | 1 Comment

Integrating Social Media with Enterprise Data

While watching a television re-run of House MD a few weeks ago, there was an American Express commercial featuring Tweets from customers who have made purchases with their reward program points.  American Express has taken ‘listening’ to social media data to the next level and is using it to its own advantage.  By giving their customers a forum to Tweet their experiences through socialcurrency.com, they are taking the social media era by storm. (more…)

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Posted in Big Data, Data Integration, Data Integration Platform, Data Warehousing, Enterprise Data Management, Informatica 9.1 | Tagged , , , | Leave a comment

The Future of Applications (4): Transforming to a Data-Centric Enterprise

This is my fourth blog in a series on the subject of “Informatica & Applications”.  You can read my previous blogs here:

In the era of big data we are seeing “big” changes in how customers are collaborating.  These changes are forcing enterprises to review how they interact with their customers and transform their business processes.

For too long we have built applications that treat human beings as impersonal entities – account numbers in banking; telephone numbers in telcos; and social security numbers in healthcare.  A big lesson that the social network is teaching us is that we all want to be treated as human beings.  We want to be appreciated for who we are, and that is not an asset on a balance sheet! (more…)

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Hadoop Enriches Data Science: Part 2 Of Hadoop Series

Enterprises use Hadoop in data-science applications that improve operational efficiency, grow revenues or reduce risk. Many of these data-intensive applications use Hadoop for log analysis, data mining, machine learning or image processing.

Commercial, open source or internally developed data-science applications have to tackle a lot of semi-structured, unstructured or raw data. They benefit from Hadoop’s combination of storage and processing in each data node spread across a cluster of cost-effective commodity hardware. Hadoop’s lack of fixed-schema works particularly well for answering ad-hoc queries and exploratory “what if” scenarios.

Hadoop-Enabled Data-Science Use Cases

(more…)

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Posted in Big Data, Operational Efficiency | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment