Tag Archives: Experian

Interstate Batteries Dreamforce Story: How Can You Be #1 Without Trusted Customer Information?

Last week I posted this blog, OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce.

Another superb Dreamforce story was delivered by Interstate Batteries’ director of Market IQ, Mike Darr.

Did you know Interstate Batteries is the number one replacement brand battery in North America? Did you know batteries were perishable? These were some facts that I learned during Mike’s presentation at Dreamforce 2012. (more…)

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