Tag Archives: enterprise
“We have 20% duplicates in our data source”. This is how the conversation began. It was not that no one cared about the level of duplicates, it’s just that the topic of duplicate records did not get the business excited – they have many other priorities (and they were not building a single view of customer).
The customer continued the discussion thread on how to make data quality relevant to each functional leader reporting to C-level executives. The starting point was affirmation that the business really only care about data quality when it impacts the processes that they own e.g. order process, invoice process, shipping process, credit process, lead generation process, compliance reporting process, etc. This means that data quality results need to be linked to the tangible goals of each business process owner to win them over as data advocates. (more…)
Today Informatica completed the acquisition of Agent Logic.
Whenever a company acquires another, the first question is why. I wanted to give my personal perspective on why this deal is a good one for the industry and our customers. In addition to my comments below, you can read the press release: Informatica Acquires Agent Logic for more information. (more…)