Tag Archives: enabling customer centricity
Executives Share Powerful MDM Customer Success Stories @ Informatica World
Our customer executives delivered some inspiring presentations at our recent Informatica World conference on how master data management (MDM) is enabling strategic business imperatives such as increasing revenue by making more relevant cross-sell offers, improving regulatory compliance with more effective reporting, and streamlining key business processes such as order-to-cash to improve the customer experience. A big thank you to all the presenters for sharing their stories!
These innovative companies are using MDM to better leverage their business-critical data about customers, products, channel partners, suppliers, employees and so on to do two things: 1) enable strategic imperatives or 2) solve pressing business problems. If you were at Informatica World this year, but were unable to attend these MDM customer sessions, you can get access to the presentations online by searching for these titles. (more…)
Are You Shortchanging Your Customer-Facing Teams?
Are you giving your sales, marketing and service delivery teams the customer-centric views they need to excel?
Sure, you’ve rolled out sales force automation (SFA), customer relationship management (CRM), marketing automation, and other applications to support your their processes across your lines of business and regions… but that’s actually part of the problem. Those disparate systems usually contain inconsistent data, in various formats, on B2B customer accounts and their subsidiaries, divisions, locations and contacts, their products and service agreements as well as the sales reps and channel partners that are covering these accounts.
Because the data is sprawled out, often contradictory, and not readily accessible, your customer-facing teams are forced to spend valuable time stitching together spreadsheets with information from multiple systems. At many B2B companies, it’s not uncommon for sales reps to spend 70 percent of their time searching for and reconciling data—and just 30 percent on customer engagement. (more…)