Tag Archives: enablement

Informatica Certification: Demonstrate Your Skills and Ability

Informatica customers are faced with many options when selecting vendors and services, and it isn’t simply pricing that drives the decision making process. To be noticed today, data integration professionals need the credentials and reputation that official certification can provide.

Now, more than ever, it comes down to proven qualifications when making a vendor or staffing choice.  Certification provides the assurance that the required skills have been demonstrated and validated for project success. A recent study by Constellation Research confirms that “peace of mind” deployments are the number one thing that companies expect from solution providers. Certification brings peace of mind that the project team has the right skills needed to do the job. Enabling our partners and customers to demonstrate their skills objectively is the driving force behind the transformation of Informatica’s new certification program. (more…)

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Posted in Informatica University | Tagged , , , , , | 6 Comments

When It Comes to Data Quality Delivery, the Soft Stuff is the Hard Stuff (Part 2 of 6)

In my first post I introduced the concepts of hard skills and soft skills in the context of data quality delivery, and I identified 5 soft skills that I think are highly critical to data quality delivery success, and which are typically underestimated; stakeholder management and communications, financial management, project management, commercial applications and operations. In this blog, I will discuss effective stakeholder management and communications as a key enabler of successful data quality delivery. (more…)

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Posted in Business Impact / Benefits, Data Governance, Data Quality | Tagged , , | Leave a comment

Increasing Sales and Marketing Efficiency with Master Data Management

Our customers tell us that their most important asset is their data. We are no different and, as a marketer, I am always looking at ways in which I can “do more with less” and drive greater efficiency. Master Data Management (MDM) is a critical component of our infrastructure which is having a significant positive effect on our internal efficiency.  MDM is a solution that helps deliver a single view of a customer across different operational systems on-premise or in the cloud – including the relationships that the customer has with other people and the products they have purchased.  However, we also use it for another reason – to improve our lead processing efficiency. (more…)

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Posted in Informatica University, Master Data Management, Operational Efficiency | Tagged , , , | Leave a comment