Tag Archives: EMC

MDM Day Advice: Connect MDM to a Tangible Business Outcome or You Will Fail

“Start your master data management (MDM) journey knowing how it will deliver a tangible business outcome. Will it help your business generate revenue or cut costs? Focus on the business value you plan to deliver with MDM and revisit it often,” advises Michael Delgado, Information  Management Director at Citrix during his presentation at MDM Day, the InformaticaWorld 2014 pre-conference program. MDM Day focused on driving value from business-critical information and attracted 500 people.

A record 500 people attended MDM Day in Las Vegas

A record 500 people attended MDM Day in Las Vegas

In Ravi Shankar’s recent MDM Day preview blog, Part 2: All MDM, All Day at Pre-Conference Day at InformaticaWorld, he highlights the amazing line up of master data management (MDM) and product information management (PIM) customers speakers, Informatica experts as well as our talented partner sponsors.

Here are my MDM Day fun facts and key takeaways:

  • Did you know that every 2 seconds an aircraft with GE engine technology is taking off somewhere in the world?

    Ginny Walker, Chief Enterprise Architect at GE Aviation

    Ginny Walker, Chief Enterprise Architect at GE Aviation

    GE Aviation’s Chief Enterprise Architect, Ginny Walker, presented “Operationalizing Critical Business Processes: GE Aviation’s MDM Story.” GE Aviation is a $22 billion company and a leading provider of jet engines, systems and services.  Ginny shared the company’s multi-year journey to improve installed-base asset data management. She explained how the combination of data, analytics, and connectivity results in productivity improvements such as reducing up to 2% of the annual fuel bill and reducing delays. The keys to GE Aviation’s analytical MDM success were: 1) tying MDM to business metrics, 2) starting with a narrow scope, and 3) data stewards. Ginny believes that MDM is an enabler for the Industrial Internet and Big Data because it empowers companies to get insights from multiple sources of data.

  •  Did you know that EMC has made a $17 billion investment in acquisitions and is integrating more than 70 technology companies?
    Barbara Latulippe, EMC

    Barbara Latulippe, Senior Director, Enterprise Information Management at EMC

    EMC’s Barbara Latulippe, aka “The Data Diva,” is the Senior Director of Enterprise Information Management (EIM). EMC is a $21.7 billion company that has grown through acquisition and has 60,000 employees worldwide. In her presentation, “Formula for Success: EMC MDM Best Practices,” Barbara warns that if you don’t have a data governance program in place, you’re going to have a hard time getting an MDM initiative off the ground. She stressed the importance of building a data governance council and involving the business as early as possible to agree on key definitions such as “customer.” Barbara and her team focused on the financial impact of higher quality data to build a business case for operational MDM. She asked her business counterparts, “Imagine if you could onboard a customer in 3 minutes instead of 15 minutes?”

  • Did you know that Citrix is enabling the mobile workforce by uniting apps, data and services on any device over any network and cloud?

    Michael Delgado, Citrix

    Michael Delgado, Information Management Director at Citrix

    Citrix’s Information Management Director, Michael Delgado, presented “Citrix MDM Case Study: From Partner 360 to Customer 360.” Citrix is a $2.9 billion Cloud software company that embarked on a multi-domain MDM and data governance journey for channel partner, hierarchy and customer data. Because 90% of the company’s product bookings are fulfilled by channel partners, Citrix started their MDM journey to better understand their total channel partner relationship to make it easier to do business with Citrix and boost revenue. Once they were successful with partner data, they turned to customer data. They wanted to boost customer experience by understanding the total customer relationship across products lines and regions. Armed with this information, Citrix employees can engage customers in one product renewal process for all products. MDM also helps Citrix’s sales team with white space analysis to identify opportunities to sell more user licenses in existing customer accounts.

  •  Did you know Quintiles helped develop or commercialize all of the top 5 best-selling drugs on the market?

    John Poonnen, Quintiles

    John Poonnen, Director Infosario Data Factory at Quintiles

    Quintiles’ Director of the Infosario Data Factory, John Poonnen, presented “Using Multi-domain MDM to Gain Information Insights:How Quintiles Efficiently Manages Complex Clinical Trials.” Quintiles is the world’s largest provider of biopharmaceutical development and commercial outsourcing services with more than 27,000 employees. John explained how the company leverages a tailored, multi-domain MDM platform to gain a holistic view of business-critical entities such as investigators, research facilities, clinical studies, study sites and subjects to cut costs, improve quality, improve productivity and to meet regulatory and patient needs. “Although information needs to flow throughout the process – it tends to get stuck in different silos and must be manually manipulated to get meaningful insights,” said John. He believes master data is foundational — combining it with other data, capabilities and expertise makes it transformational.

While I couldn’t attend the PIM customer presentations below, I heard they were excellent. I look forward to watching the videos:

  • Crestline/ Geiger: Dale Denham, CIO presented, “How Product Information in eCommerce improved Geiger’s Ability to Promote and Sell Promotional Products.”
  • Murdoch’s Ranch and Home Supply: Director of Marketing, Kitch Walker presented, “Driving Omnichannel Customer Engagement – PIM Best Practices.”

I also had the opportunity MDM Day Sponsorsto speak with some of our knowledgeable and experienced MDM Day partner sponsors. Go to Twitter and search for #MDM and #DataQuality to see their advice on what it takes to successfully kick-off and implement an MDM program.

There are more thought-provoking MDM and PIM customer presentations taking place this week at InformaticaWorld 2014. To join or follow the conversation, use #INFA14 #MDM or #INFA14 #PIM.

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, CMO, Customer Acquisition & Retention, Customers, Data Governance, Data Integration, Data Quality, Enterprise Data Management, Informatica World 2014, Master Data Management, Partners, PiM, Product Information Management, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Archiving Salesforce Data

I’ve been approached by a number of customers who are looking to archive data from their Salesforce application.  There are two primary drivers I have heard cited:

  • The need to manage the retention of Salesforce data and easily find and access it for legal eDiscovory
  • Storage cost reduction for data that’s no longer active

(more…)

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Posted in Application ILM, Cloud Computing, Data Archiving | Tagged , , , , , | Leave a comment

Making Big Data Manageable

A single day does not go by without a healthy discussion or debate on the meaning or impact of the term ‘big data.’  It is quite comical in one sense, and quite inspiring in another. We are all intrigued by this concept of having access to information so that when we get THE question, we will find THE answer. And hopefully the answer is more than “42!” (for those who may not be familiar with the reference, please take a pause and read the classic “Hitchhiker’s Guide to the Galaxy” by Douglas Adams).

These past few weeks were no different. I was fortunate to have the opportunity to present at Informatica World and attend EMC World recently. While Informatica is leading the charge for data integration, they are also taking a thought leadership position in how to conceptually view an organization’s return on its data. Combining aspects of value, cost, and the impact of big data, I saw it as an elegant way to say – hey, look – you can keep all the data you want to derive value, but there is a trade-off. There is ultimately a cost. That cost can be measured hundreds of different ways – but there will be consequences. So we have to prioritize and put controls in place to maximize ROI. (more…)

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Posted in Application ILM, Big Data | Tagged , , , | Leave a comment

From Big Insights to Fast Actions with Big Data

If you’re reading this article, you’re probably interested in big data, but don’t really know what you’re looking for with big data or how you’ll find it.  Don’t feel confused. It’s not like traditional analytics, where you know the structure of the data – the relations across sources, the dimensions to build, the calculations to perform – and the reports you need.  Big data can be completely unstructured, with no clear relationships. And you don’t know what you’re looking for until you find patterns.  A complaint might come in about an online shopping cart being wiped out, which is what happened to my wife with a big toy retailer during some online Christmas shopping. I’ll tell you right now they ended up losing a lot of money. If they’re using big data, they might find a pattern of the steps that made her hit that bug.  Then they might search for all customers that had the same problem, get their e-mail addresses or names, and do a recovery campaign.  I hope the retailer is using big data properly. My wife would receive a call, and get that order. They’d be happy, and I’d be happy.

(more…)

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Posted in Big Data, Data Services | Tagged , , , , , , , , | Leave a comment

From Big Insights to Fast Actions with Big Data

If you’re reading this article, you’re probably interested in big data, but don’t really know what you’re looking for with big data or how you’ll find it.  Don’t feel confused. It’s not like traditional analytics, where you know the structure of the data – the relations across sources, the dimensions to build, the calculations to perform – and the reports you need.  Big data can be completely unstructured, with no clear relationships. And you don’t know what you’re looking for until you find patterns.  A complaint might come in about an online shopping cart being wiped out, which is what happened to my wife with a big toy retailer during some online Christmas shopping. I’ll tell you right now they ended up losing a lot of money. If they’re using big data, they might find a pattern of the steps that made her hit that bug.  Then they might search for all customers that had the same problem, get their e-mail addresses or names, and do a recovery campaign.  I hope the retailer is using big data properly. My wife would receive a call, and get that order. They’d be happy, and I’d be happy. (more…)

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Posted in Big Data, Data Services | Tagged , , , , , , , , | Leave a comment

A Vision Of Data Integration “Beyond Boundaries”

On Tuesday at Informatica World our Chairman and CEO, Sohaib Abbasi, delivered our conference keynote.  In keeping with the theme of our conference, he outlined a vision for Data Integration that takes us all beyond traditional boundaries – and supported it with three truly profound demonstrations (which I should point out were all run using production software and which I will cover in a separate blog entry).

Take a moment to consider the changing world that we live in today – the internet has changed our lives profoundly.  Today we no longer limit ourselves to using computing to transact business.  We also use computing within our homes, our social lives, for healthcare, to plan vacations and way beyond. Today we talk with one another online and we share experiences online in ways that we have never before witnessed.  (more…)

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Posted in Customers, Data Integration | Tagged , , , , | 6 Comments

Fedegration

Mark Lewis, EMCI spent last week at EMCWorld, and most of my time was spent engaging with customers in a variety of ways. One thing I always find interesting is the amazing consistency of priorities across our global customers.

For example, we held a session for executives, and I simply asked the open-ended question “regardless of whether it involves our products or not, what is your top IT priority this year.” The answer was clear, overwhelming and simple, yet also rather surprising.

But before I tell you the answer, I want to tell you why it was surprising to me. I keep up with the CIO surveys and the trends and buzzwords. This particular trend seems to be invisible in the media hype and yet this group of CIO’s and senior execs were almost in unanimous agreement that it was at the top of their priority list. (more…)

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Posted in Business Impact / Benefits, CIO, Cloud Computing, Data Integration, Partners | Tagged , , , , , , , , , , , , , , , , | Leave a comment