Tag Archives: dreamforce
Last week I posted this blog, OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce.
Another superb Dreamforce story was delivered by Interstate Batteries’ director of Market IQ, Mike Darr.
Did you know Interstate Batteries is the number one replacement brand battery in North America? Did you know batteries were perishable? These were some facts that I learned during Mike’s presentation at Dreamforce 2012. (more…)
OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce
Imagine you are rolling Salesforce out to more than 500 users today. What will be their first impression? Will they be annoyed when they encounter duplicate customer records during their first experience? Will they complain when they need to access other systems to get all the relevant customer information they need to do their job? How will that impact your goals for Salesforce adoption? (more…)
Yesterday I attended Informatica’s first annual Cloud Connect conference in San Francisco, which was followed by a Dreamforce 2012 kick-off party sponsored by our partners Astada, Covisint, MicroStrategy and Zyme. It was a busy day, with a keynote from Juan Carlos Soto focused on the three pillars of our cloud computing product strategy, a deep-dive technical update and Ask the Experts stations for one-on-one interaction with product management. We also announced the winners of our 2012 Cloudy Awards! Congratulations to all of the winners! I’ll post some pictures next week. (more…)
Salesforce.com – a company that has become synonymous with the cloud – acquired over 100,000 customers and one million users within a span of just 10 years. Compare that to a traditional company like General Electric, the only company to be on the Dow Jones Index for over 100 years – it took them over five-times that many years to acquire the same number of customers. This goes to say that customers have been enamored by the cloud and its benefits – no software maintenance, rapid time-to-value, and subscription pricing – to name a few. No wonder, there are thousands of cloud applications and millions of users out there now. I’ve seen projections that the cloud computing market will grow to $241 billion by 2020. This might be a conservative estimate.
The 10th annual salesforce.com user conference is just around the corner. Ok, calling Dreamforce a user conference just doesn’t feel right to me. If you haven’t experienced it, I guess you could say it’s like Burning Man for the Cloud Crowd. Dreamforce is billed as the “The Cloud Computing Event of the Year.” In their words…“it’s social,” “it’s inspring,” “it’s innovative,” “it’s money,” “it’s breakthrough,” and “it’s red hot.” A lot of hype indeed, but when Marc Benioff is on his game the event always delivers.
If you’re planning on attending the 10th anniversary of Dreamforce in San Francisco on September 18th, I thought I’d share a few useful resources as well as point you to some of the activities the Informatica team has planned for the conference. If you haven’t registered yet, be sure to use our partner promo code for a discount: ECMINFMTCA. There are also free keynote passes available. (more…)
I discussed cloud integration and Informatica Cloud momentum and customer success with SIIA’s Rhianna Collier at Dreamforce 2011. Some of the questions:
- Are times changing when it comes to the importance of data integration to cloud computing adoption and success?
- With the growth of social and mobile, how is innovation changing your customer needs?
- Are you getting different questions from customers now with all of the industry changes?
- Is the social revolution the focus of next year or is it more than that?
- How do you monitor customer interactions and measure the ROI?
It was quite a week. According to the Tweets from @benioff, “over 45,000 people gave us a week of their summer to attend Dreamforce 2011” – a truly amazing number and a truly amazing conference. Informatica customers and partners were also out in full force as the topic of data integration was front and center in most of the keynotes and breakout sessions. Informatica announced that it’s now running over 20 billion transactions per month via its multitenant cloud integration service and also introduced a mobile administration and monitoring application that is now available on the Apple App Store.
Our session on Hybrid IT – The Importance of Integration to Salesforce Success was run twice due to popular demand and it was a packed house each time. Special thanks to our great customer speakers from PSA Insurance and Financial Services, Topcon Positioning Systems and Qualcomm. You can check out the slides here and the video on Salesforce YouTube Channel soon. (more…)
This week a milestone was announced for Informatica Cloud – the multi-tenant data integration service now surpasses 20 billion cloud data transactions and three million cloud data integration jobs per month. What does this mean, you ask? Simply visit Trust.InformaticaCloud.com/status and take a look for yourself. You’ll not only see real-time status of the on-demand service, you’ll see how many integration jobs and and transactions are being processed every day. (more…)