Tag Archives: dreamforce

How Migrating Customer Data from Legacy CRM to Salesforce is Like Moving to a New Home

After returning from Dreamforce, I learned that two of my friends were moving to new homes. They used different approaches to moving their belongings and had vastly different experiences once they moved in. This made me think of the different approaches companies use when migrating customer data from a legacy CRM system to Salesforce and the impact these approaches have on their user experience when they go live.

One friend, let’s call her “Jane” is not the most organized person. Her goal was to get her family’s belongings into the new house as quickly as possible. Room by room, they packed all of their belongings into boxes and shipped them to their new home.

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Posted in Cloud Computing, Customer Acquisition & Retention, Master Data Management | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Interstate Batteries Dreamforce Story: How Can You Be #1 Without Trusted Customer Information?

Last week I posted this blog, OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce.

Another superb Dreamforce story was delivered by Interstate Batteries’ director of Market IQ, Mike Darr.

Did you know Interstate Batteries is the number one replacement brand battery in North America? Did you know batteries were perishable? These were some facts that I learned during Mike’s presentation at Dreamforce 2012. (more…)

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Posted in Manufacturing, Master Data Management | Tagged , , , , , | 1 Comment

OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce

Imagine you are rolling Salesforce out to more than 500 users today. What will be their first impression? Will they be annoyed when they encounter duplicate customer records during their first experience? Will they complain when they need to access other systems to get all the relevant customer information they need to do their job? How will that impact your goals for Salesforce adoption? (more…)

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Posted in Cloud Computing, Customer Acquisition & Retention, Financial Services, Master Data Management | Tagged , , , , , , , , , , , , | 1 Comment

#1View for Salesforce Customers – Introducing Cloud MDM from Informatica

Yesterday I attended Informatica’s first annual Cloud Connect conference in San Francisco, which was followed by a Dreamforce 2012 kick-off party sponsored by our partners Astada, Covisint, MicroStrategy and Zyme. It was a busy day, with a keynote from Juan Carlos Soto focused on the three pillars of our cloud computing product strategy, a deep-dive technical update and Ask the Experts stations for one-on-one interaction with product management. We also announced the winners of our 2012 Cloudy Awards! Congratulations to all of the winners! I’ll post some pictures next week. (more…)

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Posted in Cloud Computing, Data Quality, Master Data Management, PaaS, SaaS | Tagged , , , , , , , , , , , | 1 Comment

Will Salesforce be the Catalyst to Propel MDM into the Cloud?

Salesforce.com – a company that has become synonymous with the cloud – acquired over 100,000 customers and one million users within a span of just 10 years. Compare that to a traditional company like General Electric, the only company to be on the Dow Jones Index for over 100 years – it took them over five-times that many years to acquire the same number of customers. This goes to say that customers have been enamored by the cloud and its benefits – no software maintenance, rapid time-to-value, and subscription pricing – to name a few. No wonder, there are thousands of cloud applications and millions of users out there now. I’ve seen projections that the cloud computing market will grow to $241 billion by 2020. This might be a conservative estimate.

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Posted in Cloud Computing, Customer Acquisition & Retention, Data Governance, Data Integration Platform, Enterprise Data Management, IaaS, Master Data Management, Uncategorized | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Burning Man for the Cloud Crowd – #DF12 is Coming!

The 10th annual salesforce.com user conference is just around the corner. Ok, calling Dreamforce a user conference just doesn’t feel right to me. If you haven’t experienced it, I guess you could say it’s like Burning Man for the Cloud Crowd. Dreamforce is billed as the “The Cloud Computing Event of the Year.” In their words…“it’s social,” “it’s inspring,” “it’s innovative,” “it’s money,” “it’s breakthrough,” and “it’s red hot.” A lot of hype indeed, but when Marc Benioff is on his game the event always delivers.

If you’re planning on attending the 10th anniversary of Dreamforce in San Francisco on September 18th, I thought I’d share a few useful resources as well as point you to some of the activities the Informatica team has planned for the conference. If you haven’t registered yet, be sure to use our partner promo code for a discount: ECMINFMTCA. There are also free keynote passes available. (more…)

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Posted in Cloud Computing, Informatica Events, News & Announcements, PaaS, Partners, SaaS | Tagged , , , , , , , , , | 1 Comment

Video: Informatica Cloud @ Dreamforce 2011 #df11

I discussed cloud integration and Informatica Cloud momentum and customer success with SIIA’s Rhianna Collier at Dreamforce 2011. Some of the questions:

  • Are times changing when it comes to the importance of data integration to cloud computing adoption and success?
  • With the growth of social and mobile, how is innovation changing your customer needs?
  • Are you getting different questions from customers now with all of the industry changes?
  • Is the social revolution the focus of next year or is it more than that?
  • How do you monitor customer interactions and measure the ROI?

(more…)

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Posted in Cloud Computing, Data Integration, Data Quality, PaaS, SaaS | Tagged , , , , , , , , , | Leave a comment

Data Integration Goes Mobile And Gets Cloudy At Dreamforce 2011

It was quite a week. According to the Tweets from @benioff, “over 45,000 people gave us a week of their summer to attend Dreamforce 2011” – a truly amazing number and a truly amazing conference. Informatica customers and partners were also out in full force as the topic of data integration was front and center in most of the keynotes and breakout sessions. Informatica announced that it’s now running over 20 billion transactions per month via its multitenant cloud integration service and also introduced a mobile administration and monitoring application that is now available on the Apple App Store.

Our session on Hybrid IT – The Importance of Integration to Salesforce Success was run twice due to popular demand and it was a packed house each time. Special thanks to our great customer speakers from PSA Insurance and Financial Services, Topcon Positioning Systems and Qualcomm. You can check out the slides here and the video on Salesforce YouTube Channel soon. (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, Cloud Computing, Data Integration, Data Migration, Data Synchronization, News & Announcements, PaaS, Partners, SaaS | Tagged , , , , , , , , , | 1 Comment

Informatica Announces Big Data Cloud Integration

This week a milestone was announced for Informatica Cloud – the multi-tenant data integration service now surpasses 20 billion cloud data transactions and three million cloud data integration jobs per month. What does this mean, you ask? Simply visit Trust.InformaticaCloud.com/status and take a look for yourself. You’ll not only see real-time status of the on-demand service, you’ll see how many integration jobs and and transactions are being processed every day. (more…)

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Posted in Big Data, CIO, Cloud Computing, Data Migration, Data Synchronization, Marketplace, News & Announcements, PaaS, Partners, SaaS | Tagged , , , , , | 2 Comments

Migrating On-Premise Databases To Database.com

I noted in a 2006 blog post that, “in many organizations getting access to information locked away in the data warehouse is still considered to be “in demand” not on demand.” Four years later, the terminology has changed, and adoption of cloud applications and platforms like Salesforce CRM and Force.com has skyrocketed, but for many developers the same challenge persists. Gaining access to corporate databases to build mobile, social or even analytical applications is next to impossible. And if access is granted, too much time and resources are required to implement, manage and maintain software and hardware infrastructure, instead of building innovative applications. That’s what’s so exciting about today’s Database.com announcement.
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Posted in Cloud Computing, Data Migration, Data Synchronization, News & Announcements, PaaS, Partners, SaaS | Tagged , , , , , , , | 3 Comments