I just returned from my first Dreamforce experience, which surpassed my expectations.  In this brief video I talk about how inspired I was by salesforce.com’s customer-obsessed culture. However, many Dreamforce attendees I spoke with admit that they struggle with Salesforce adoption.

This is consistent with the results of a LinkedIn poll: 52% of sales managers said sales reps don’t use CRM like they want them to, highlighted in this BlueWolf blog, who is one of our partners:  4 Ways to Make Your Salesforce Adoption Dreams Come True at Dreamforce 2012. (more…)