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With MDM, Customer Centricity Also Helps With Customer Privacy Compliance

Organizations considering master data management (MDM) to support customer centricity often focus on how MDM can help them attract and retain customers and drive revenue through a complete customer view. They also assess the productivity gains of sparing sales and service teams from hunting for customer data in disparate applications.

It’s important to consider another effect that MDM can have on your organization—enabling compliance with current and future consumer privacy regulations. (more…)

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