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Building A Business Case For Data Quality: Create The Business Case

Building A Business Case For Data Quality, 7 of a 7-part series

Finally, you need to create a business case and present the finding of the data quality checkup. There are two levels of presentation that typically take place after the data quality assessment. The first is a technical presentation to IT giving all the details of completeness, conformity, consistency, accuracy, duplication, and integrity characteristics of the data. IT needs to understand the types of issues in order to figure out what needs to be repaired and have an idea what can be fixed and what it might cost.

The more important presentation is what impact these issues are having on the business. Does the lack of accuracy in the data affect the accuracy of business decisions? How does the completeness of the data affect insurance ratings, loan applications, or well drilling decisions?  Are your customer’s committing a crime? (more…)

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