Tag Archives: data mining

Data Mining and Analytics in the Presidential Race – Sinister or Just Sensible?

A lot of media reports have been surfacing lately about “secretive” data mining activities taking place within the presidential campaign. Many articles paint the efforts with a sinister caste, implying that underhanded invasions of privacy are taking place.

But to any seasoned data professional, data mining is a discovery tool that pulls nuggets of insight out of mountains of data. For any business that wants to get ahead in today’s hyper-competitive global economy, advanced data mining and analysis is not a luxury, it is a necessity. As USA Today’s Jack Gillum describes the Romney campaign’s data analytics: (more…)

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Posted in Big Data, Data Privacy | Tagged , , , , , , , | Leave a comment

Just Ask the Customer

I grabbed my wife’s Harvard Business Review (HBR Jan-Feb 2012) edition before a recent plane ride to a customer meeting.  After diving through a bunch of case study-type narratives I ended up in a section titled “Stop Collecting Customer Data” (page 57), which was part of HBR’s “Audacious Ideas” series.  This series was aimed at showcasing some proclaimed thought leaders’ very forward-thinking and, in my opinion, also some rather ill guided ideas full off naïveté.  (more…)

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Posted in Master Data Management | Tagged , , , , , | Leave a comment

Hadoop Enriches Data Science: Part 2 Of Hadoop Series

Enterprises use Hadoop in data-science applications that improve operational efficiency, grow revenues or reduce risk. Many of these data-intensive applications use Hadoop for log analysis, data mining, machine learning or image processing.

Commercial, open source or internally developed data-science applications have to tackle a lot of semi-structured, unstructured or raw data. They benefit from Hadoop’s combination of storage and processing in each data node spread across a cluster of cost-effective commodity hardware. Hadoop’s lack of fixed-schema works particularly well for answering ad-hoc queries and exploratory “what if” scenarios.

Hadoop-Enabled Data-Science Use Cases

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Posted in Big Data, Operational Efficiency | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Harnessing Social Media With Informatica

Improving sales and service through customer centricity requires listening to and understanding your customers. And where are customers speaking these days?

You guessed it—social media. Just think about it. Each day, customers tweet 50 million times on Twitter and update their Facebook status 60 million times. Add in LinkedIn and user reviews and YouTube and blog commentary and more and you’ve got a customer data gold mine and a new frontier for marketing.

(more…)

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Posted in Cloud Computing, Customer Acquisition & Retention, Customer Services, Customers, Data Aggregation, Data Governance, Data Integration, Data Integration Platform, Data Quality, Data Synchronization, Enterprise Data Management, Financial Services, Healthcare, Identity Resolution, Master Data Management, Pervasive Data Quality, Public Sector, Telecommunications, Vertical | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments