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Building A Business Case For Data Quality: The Steps

Building A Business Case For Data Quality, 3 of a 7-part series

Let’s look at the steps in more detail for building a business case for data quality using the bottom-up approach. Where do you start? You need to find a sponsor—someone who instinctively knows there is a problem and wants help in quantifying it. Marketing knows it has duplicate customer records and wants to get a better handle on them. You should look at these systems or business processes that work with the customer data. You must assess how the data in these systems is used within marketing. For example, what is the data used for, what critical decisions are made based on this data, and how many people use it to make decisions? The more users or the more critical the decision, the more likely this data is a candidate for evaluation. Also look at more than the initial decision support system and data. Look at any systems that get data from the decision support system. Data flow diagrams are always helpful in assessing this but usually difficult to find. (more…)

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