As companies increasingly explore master data management (MDM), we often hear inquiries about the usability of master data by business users.

Common questions include: Do business users need to learn and use a separate MDM application? Do they need support from IT to access master data? Can master data fit into the everyday business applications they use for CRM, SFA, ERP, supply chain management, and so forth?

If your organization has ever asked these questions, you should take a look at our new white paper, “Drive Business User Adoption of Master Data.” (more…)