Tag Archives: Data as a Service

Is Thanksgiving the Most Data-Driven Holiday?

Is Thanksgiving the Most Data-Driven Holiday?

Thanksgiving: The Most Data-Driven Holiday?

Turkey, cranberry sauce, pumpkin pie… and lots and lots of data on the side. Thanksgiving has to be the most data-driven holiday we have. After Black Friday, we will see a slew of reports and headlines describing how the retail industry’s sales performed.

What are retailers all abuzz about right now as we get closer to the Black Friday / Cyber Monday dates?

This year, retailers are using between 31-50% of their online marketing budget on holiday-related efforts alone, according to the National Retail Federation.

The NRF also projects that almost 20% of the retail industry’s annual sales will come from the holiday period.

This sounds like so much pressure, any retail marketer would crack like a chestnut under it. What’s a marketer to do? Here are some tactics and results around peak season holiday marketing.

Segmentation is a great way to see a big lift in sales. If you have the data to understand your customers and identify emerging segments in your market, you can find new business and directly target it with specific messaging. One recent case reported by Target Marketing Magazine showed a 40% year-over-year sales increase from a new segment that was identified and targeted with tailored messaging. Learn more about getting the most from your customer data in this white paper, “Data Quality Management: Beyond the Basics.”

Know your email sender reputation. You spend so much effort getting the right message out via email marketing with the right timing over different days leading up to Black Friday, Cyber Monday, and Green Monday into December. But a poor email sender reputation can lead to those efforts being blocked or sent to the junk folder instead of to your customers. Global retailer BCBG proactively avoided this, using data validation and cleansing techniques to send their sender reputation sky-high (which you can read more about here.) Don’t let a bad sender reputation limit you during the holidays — especially when it can take up to 15 days to fix a major issue like this. Find out more in this short informative video, “Email Sender Reputation: What Does it Mean to Marketers?”

Everyone, positively everyone, is talking about mobile. Practically every article you come across on the subject of retail industry sales around the peak season holiday mentions mobile in some respect – for very good reason. Shoppers take their phones and tablets shopping with them to compare prices, look for deals, and research their purchases beforehand. The NRF reports that 7 out of 10 retailers they surveyed are putting major investments into their mobile-friendly websites. A well-timed SMS message to your customers with a special deal just for them could work wonders. You can take advantage of the huge popularity of SMS mobile messaging in just a few steps. See how in this SMS Quick-Start Guide created for marketers like you.

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Posted in Customers, Data Services, Retail | Tagged , , , , | Leave a comment

2012 Cloud Integration Predictions – Data, MDM, BI, Platform and IT as a Service

I spent last weekend reading Geoffrey Moore’s new book, Escape Velocity: Free Your Company’s Future from the Pull of the Past. Then on Sunday, the New York Times published this article about salesforce.com: A Leader in the Cloud Gains Rivals. Clearly “The Big Switch” is on. With this as a backdrop, the need for a comprehensive cloud data management strategy has surfaced as a top IT imperative heading into the New Year – How and when do you plan to move data to the cloud? How will you prevent SaaS silos? How will you ensure your cloud data is trustworthy, relevant and complete? What is your plan for longer-term cloud governance and control?

These are just a few of the questions you need to think through as you develop your short, medium and long-term cloud strategy. Here are my predictions for what else should be on your 2012 cloud integration radar.  (more…)

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Posted in Big Data, Business/IT Collaboration, CIO, Cloud Computing, Data Integration, Data Migration, Data Quality, Data Synchronization, Master Data Management, PaaS, SaaS | Tagged , , , , , , , , , , , , , , , , , | 3 Comments

Cloud-Enabled MDM Comes of Age: Cognizant Delivers First SaaS Solution Built on Informatica MDM

The industry’s first cloud-based solution for master data management (MDM) has arrived, signaling the emergence of a new architectural model for MDM that can offer rapid time to deployment without substantial capital expenditures.

Cognizant, a leading provider of IT and consulting services, is rolling out a solution called Cognizant MDM-in-the-Cloud for Life Sciences. Built using Informatica MDM at the core technology, it’s designed to help pharmaceutical and medical device companies to realize a complete, accurate view of monetary gifts and in-kind transfers made to physicians, including gifts, entertainment, consulting fees, meals, research funding, and more.

(more…)

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Posted in Business Impact / Benefits, CIO, Cloud Computing, Data Quality, Enterprise Data Management, IaaS, Informatica 9.1, Master Data Management, News & Announcements, PaaS, Partners, SaaS, Vertical | Tagged , , , , , , , , , , , , , , , , | 1 Comment