In my recent post I reflected on a posted interview in which a data quality expert suggests that data profiling software does not add value to information quality processes, and I suggested that the opinion presented might misguide the readers somewhat regarding the utility of data analysis tools as part of a data quality improvement process. The first point I’d like to attack is the claim that you need to find the root cause of data defects and data profiling tools don’t tell you what the root causes are.

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