Tag Archives: Customers

Harnessing Social Media With Informatica

Improving sales and service through customer centricity requires listening to and understanding your customers. And where are customers speaking these days?

You guessed it—social media. Just think about it. Each day, customers tweet 50 million times on Twitter and update their Facebook status 60 million times. Add in LinkedIn and user reviews and YouTube and blog commentary and more and you’ve got a customer data gold mine and a new frontier for marketing.


Posted in Cloud Computing, Customer Acquisition & Retention, Customer Services, Customers, Data Aggregation, Data Governance, Data Integration, Data Integration Platform, Data Quality, Data Synchronization, Enterprise Data Management, Financial Services, Healthcare, Identity Resolution, Master Data Management, Pervasive Data Quality, Public Sector, Telecommunications, Vertical | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Growing in a Tough Economy

At Informatica, we take great delight in the success of our customers. Just today, in spite of the economic downturn, KPN announced that its Q2 revenues increased 22% and raised its outlook for the remainder of the year. To what do they attribute their results? Solid execution and successful integration of acquired companies. Watch the KPN CFO give his take on CNBC.

At our recent customer conference, KPN was the overall winner of the annual Informatica Innovation Awards. They made some strategic investment in Informatica products to achieve their business objectives.

“Informatica products and services have been critical to driving shareholder value through improved customer service. To realize our Strategic Innovation goals, we built our Customer Data Cleansing platform with Informatica; it gives us real-time access and cleansing of our customer data. Our nomination for an Innovation Award signifies an industry acknowledgement of the competitive advantage this project has brought to KPN.”
- Jan Muchez, CIO, KPN

At Informatica, we focus a great deal on how our customers link key business imperatives to the application of data integration and data quality technology. What an excellent example provided by KPN – Congratulations to them on a great quarter!

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