Tag Archives: customer master
#1View for Salesforce Customers – Introducing Cloud MDM from Informatica
Yesterday I attended Informatica’s first annual Cloud Connect conference in San Francisco, which was followed by a Dreamforce 2012 kick-off party sponsored by our partners Astada, Covisint, MicroStrategy and Zyme. It was a busy day, with a keynote from Juan Carlos Soto focused on the three pillars of our cloud computing product strategy, a deep-dive technical update and Ask the Experts stations for one-on-one interaction with product management. We also announced the winners of our 2012 Cloudy Awards! Congratulations to all of the winners! I’ll post some pictures next week. (more…)
Customer Data Management – Time for a Reboot?
I have been developing two ideas for customer data management: entities vs. roles and differentiation. In the last post I suggested that customer is not a data type, but rather a role that can be played by some core entity in some context, with some set of characteristics assigned to that role within that context. (more…)