Tag Archives: customer loyalty

Social Media’s Impact: How MDM Enables Social Media

As a disruptive technology, Social Media is having a profound impact on companies. Given that Social Media is here to stay, several best-in-class companies are capitalizing on it to gain first-mover advantage and differentiate themselves from the competition.

But challenges remain. Do you know that companies rated “understanding how different customer segments engage with us” as the topmost challenge? And their topmost concern? – “There is already a lot of social media dialog about us that we are not part of”.

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Posted in Big Data, Master Data Management | Tagged , , , , , , , , , , , | Leave a comment

A Little UNITED Love – Is It Possible, From An Airline?

I can’t believe it. I had a bad experience on a United flight and I’m going to say something nice about them. They did good by me because they were proactive. Have you ever even heard an airline even say “sorry” for a bad experience?

It never happened to me until the other day. Flying back from DC to San Francisco, my armrest audio controls didn’t work and I couldn’t listen and enjoy the inflight entertainment – the movie Eat Pray Love and shows like House.  I was frustrated and got even more irate when I thought how hard it might be to lodge a complaint online to the airline. (more…)

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Posted in Business Impact / Benefits, Complex Event Processing, Customer Services, Customers, Operational Efficiency, Real-Time, Uncategorized | Tagged , , , | Leave a comment

Executives Share Powerful MDM Customer Success Stories @ Informatica World

Our customer executives delivered some inspiring presentations at our recent Informatica World conference on how master data management (MDM) is enabling strategic business imperatives such as increasing revenue by making more relevant cross-sell offers, improving regulatory compliance with more effective reporting, and streamlining key business processes such as order-to-cash to improve the customer experience. A big thank you to all the presenters for sharing their stories!

These innovative companies are using MDM to better leverage their business-critical data about customers, products, channel partners, suppliers, employees and so on to do two things: 1) enable strategic imperatives or 2) solve pressing business problems. If you were at Informatica World this year, but were unable to attend these MDM customer sessions, you can get access to the presentations online by searching for these titles. (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Customers, Data Governance, Data Quality, Data Warehousing, Enterprise Data Management, Governance, Risk and Compliance, Informatica Events, Master Data Management, Operational Efficiency, Pervasive Data Quality | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment