Tag Archives: customer experience
Purveyors of Dirty Data: Mystery Vendors Peddle User Lists
Since I joined Informatica over a year ago, I’ve received a daily stream of unsolicited emails from vendors selling “marketable user email/contact list databases” of myriad software and hardware technologies ranging from enterprise apps, business intelligence, Cloud computing, networking and infrastructure, etc. You get the idea – and I’m sure many of you experience a similar phenomenon on a daily basis.
My catalyst for writing a post about this is when I considered the relevance, transparency and quality requirements that data governance leaders strive for –and how these vendors seem to dismiss all of the above. (more…)
Data at the Center of the Customer Experience Innovation
I attended Forrester’s Customer Experience conference a couple of weeks ago to get up to speed on how different companies are changing their processes and culture to truly put the customer at the center of their world. Concepts such as voice of the customer, the buyer’s journey, and moments of truth were tossed around like popcorn. The high bar set at the conference was to achieve empathy with the customer in order to deliver true customer experience innovations. Beyond such lofty concepts, there was also a lot of discussion about the underlying practical matter of gathering the relevant data about customers in order to build the knowledge and understanding essential to creating that empathy. (more…)
Executives Share Powerful MDM Customer Success Stories @ Informatica World
Our customer executives delivered some inspiring presentations at our recent Informatica World conference on how master data management (MDM) is enabling strategic business imperatives such as increasing revenue by making more relevant cross-sell offers, improving regulatory compliance with more effective reporting, and streamlining key business processes such as order-to-cash to improve the customer experience. A big thank you to all the presenters for sharing their stories!
These innovative companies are using MDM to better leverage their business-critical data about customers, products, channel partners, suppliers, employees and so on to do two things: 1) enable strategic imperatives or 2) solve pressing business problems. If you were at Informatica World this year, but were unable to attend these MDM customer sessions, you can get access to the presentations online by searching for these titles. (more…)