Tag Archives: customer data

Why Retailers Need to Focus on Mastering Customer Data

Ravi Shankar, vice president of Product Marketing for Master Data Management at Informatica explains why retailers need to focus on mastering their customer data in this short clip which goes into detail based on an article in Forbes: Why Retailers Need To Focus On Mastering Customer Data.

“When retailers can deepen their knowledge of the customer across all of today’s proliferating retail channels, they can strengthen customer loyalty, increase share of wallet, minimize operational costs and maximize profits. It sounds so simple – so why is it so hard?

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Logitech MDM Case Study: Live Questions, Answers and Attendee Poll Results (Part II of II)

Last week, I posted this blog:  Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data (Part I of II) which shares highlights from recent webinar. Logitech’s Severin Stoll, Senior Business Engagement Manager of Global IT Solutions spoke with David Decloux, MDM technical lead in EMEA about Logitech’s Global MDM implementation, in which they are mastering product, customer and consumer data.

Logitech’s Severin Stoll and Informatica’s David Decloux answer questions from webinar attendees about building an MDM business case, implementation time, data governance, and real-time MDM.

In this blog, I’ll share some of the highlights of the Q&A I led and results from two polls. (more…)

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Posted in Customers, Data Governance, Manufacturing, Master Data Management, Retail | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Logitech MDM Case Study: 7 Lessons for Mastering Product and Customer Data (Part I of II)

Severin Stoll played a critical role selling MDM within the business organization as a solution to their business challenges. Currently he’s in IT, responsible for the overall MDM program.

Severin Stoll played a critical role selling MDM within the business organization as a solution to their business challenges. Currently he’s in IT, responsible for the overall MDM program.

Logitech’s Severin Stoll, Senior Business Engagement Manager of Global IT Solutions participated in a webinar with David Decloux, MDM technical lead in EMEA about Logitech’s Global MDM Implementation.

Severin shared the business challenges that led the global electronics company to pursue an MDM program, their business requirements, and the seven lessons for mastering product and customer data. Their next step is mastering consumer data.

In the next two blogs I’ll share some of the highlights from the discussion, the Q&A session and the poll results from this popular webinar which attracted more than 800 registrants. (more…)

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Posted in Customers, Manufacturing, Master Data Management, Retail | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Reasons Why Cloud MDM Makes Perfect Sense

There are those who look at the emerging world of cloud computing as a trend to efficiency. It gives them the ability to leverage resources using much more cost effective models, where those resources are provisioned and shared amongst many consumers.

However, in the quest for efficiency, we often overlook the functionality of “the cloud.” Or, the usefulness of placing core features in a centralized location, which thus provides better control and governance, as well as efficiency. This leads to the placement of core enterprise data management services in the cloud, such as Master Data Management, or MDM.  (more…)

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Five Examples Of How Master Data Management (MDM) Helps Integrate Social Media Data Into Your Business

Are you trying to figure out how to integrate social media data into your business?

A recent poll, taken during a webinar on The Power of Social & Mobile Data, revealed almost 50% of respondents are trying to integrate social media data into their business. Half indicated that the Marketing executive was most interested. For almost 20 percent it’s the Product Development or Merchandising executive. (more…)

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Customer Data Management – Time for a Reboot?

I have been developing two ideas for customer data management: entities vs. roles and differentiation. In the last post I suggested that customer is not a data type, but rather a role that can be played by some core entity in some context, with some set of characteristics assigned to that role within that context. (more…)

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Data Quality Helps Find Missing Revenue

The establishment and maintenance of accurate customer data is the key to all revenue-generating events that a company has. A single key question is at the heart of this: Do you understand your customers? And good quality data is at the heart of the answer to the question.

As an extension every organization must know who its customers are, what do they want? What did they buy?  This question appears straightforward, but it’s not uncommon for every department within a company – finance, sales, marketing, or customer service – to have a different answer because each has their own version of the customer data. (more…)

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Posted in Customer Acquisition & Retention, Customers, Data Governance, Data Quality, Telecommunications | Tagged , , , , | Leave a comment

New Aberdeen Survey Confirms MDM’s Value For Customer Centricity

Some companies are achieving high customer satisfaction, increasing sales revenue, and reducing business and IT costs related to customer data. They’re improving internal productivity for sales, marketing and customer service while minimizing customer churn.

But other companies are not. They suffer high customer churn, poor productivity, and sluggish sales. When it comes to customer centricity, what differentiates best-in-class performers from the laggards? (more…)

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Customer Analytics IS Big Data

Guest Blog by Michelle de Haaff, CMO, Attensity

It’s great to be guest blogging on the Informatica site this week.  The topic: BIG DATA in the Enterprise and specifically the growth of customer data fueled by social media that creates a very large treasure trove of insights for businesses.

Informatica made a very exciting announcement yesterday about their Informatica 9.1 BIG DATA offering and we were proud to be a part of it.  Attensity made its own announcement on BIG DATA earlier this year as well. It’s great to partner with the world leader in data integration technology. Why?  A big question that many of both Attensity and Informatica customers ask is how they can bring unstructured data, prose or text that are in emails, survey verbatims, documents, social media conversations, service and repair notes and more into a data analytics platform, combined with structured data for analytics. (more…)

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Posted in Big Data, Informatica 9.1 | Tagged , , , , , , , , | 1 Comment

Why CIOs Need to Take Control Of Customer Data With MDM

CIOs are no longer expected to be mere IT housekeepers who keep the lights on in the data center. More and more, they’re expected to help drive business innovation and transformation, function as strategic partners with the business and materially contribute to bottom-line performance.

One critical area in which CIOs can make a major business impact is customer data integration. As we often hear from Informatica customers, the problem of bad customer data is rarely limited to a single application or line of business. In fact, it’s a multitude of systems that has caused the problem in the first place.

(more…)

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Posted in Business/IT Collaboration, CIO, Cloud Computing, Customers, Enterprise Data Management, Master Data Management | Tagged , , , , , , , , , , , , , , , | 1 Comment