Tag Archives: customer data

Customer Analytics IS Big Data

Guest Blog by Michelle de Haaff, CMO, Attensity

It’s great to be guest blogging on the Informatica site this week.  The topic: BIG DATA in the Enterprise and specifically the growth of customer data fueled by social media that creates a very large treasure trove of insights for businesses.

Informatica made a very exciting announcement yesterday about their Informatica 9.1 BIG DATA offering and we were proud to be a part of it.  Attensity made its own announcement on BIG DATA earlier this year as well. It’s great to partner with the world leader in data integration technology. Why?  A big question that many of both Attensity and Informatica customers ask is how they can bring unstructured data, prose or text that are in emails, survey verbatims, documents, social media conversations, service and repair notes and more into a data analytics platform, combined with structured data for analytics. (more…)

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Posted in Big Data, Informatica 9.1 | Tagged , , , , , , , , | 1 Comment

Why CIOs Need to Take Control Of Customer Data With MDM

CIOs are no longer expected to be mere IT housekeepers who keep the lights on in the data center. More and more, they’re expected to help drive business innovation and transformation, function as strategic partners with the business and materially contribute to bottom-line performance.

One critical area in which CIOs can make a major business impact is customer data integration. As we often hear from Informatica customers, the problem of bad customer data is rarely limited to a single application or line of business. In fact, it’s a multitude of systems that has caused the problem in the first place.

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Posted in Business/IT Collaboration, CIO, Cloud Computing, Customers, Enterprise Data Management, Master Data Management | Tagged , , , , , , , , , , , , , , , | 1 Comment

Data Management: Banks Playing With Fire

The banking sector has been through the mill over the past couple of years. Yet as the sector works through the aftermath of the economic turmoil and seeks to innovate with customer service initiatives, many are taking big risks over potential loss of customer data.

Why? Well because adequate safeguards may not be in place to protect confidential data during the testing and development of new web-based services and applications. Worse though, keeping bank accounts secure is not the only risk they’re running – many may not be meeting the data privacy standards required by the regulators. (more…)

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Posted in Data masking, Data Privacy, Financial Services | Tagged , , , , , , | Leave a comment

Executives Share Powerful MDM Customer Success Stories @ Informatica World

Our customer executives delivered some inspiring presentations at our recent Informatica World conference on how master data management (MDM) is enabling strategic business imperatives such as increasing revenue by making more relevant cross-sell offers, improving regulatory compliance with more effective reporting, and streamlining key business processes such as order-to-cash to improve the customer experience. A big thank you to all the presenters for sharing their stories!

These innovative companies are using MDM to better leverage their business-critical data about customers, products, channel partners, suppliers, employees and so on to do two things: 1) enable strategic imperatives or 2) solve pressing business problems. If you were at Informatica World this year, but were unable to attend these MDM customer sessions, you can get access to the presentations online by searching for these titles. (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Customers, Data Governance, Data Quality, Data Warehousing, Enterprise Data Management, Governance, Risk and Compliance, Informatica Events, Master Data Management, Operational Efficiency, Pervasive Data Quality | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment