Tag Archives: customer data

Five Examples Of How Master Data Management (MDM) Helps Integrate Social Media Data Into Your Business

Are you trying to figure out how to integrate social media data into your business?

A recent poll, taken during a webinar on The Power of Social & Mobile Data, revealed almost 50% of respondents are trying to integrate social media data into their business. Half indicated that the Marketing executive was most interested. For almost 20 percent it’s the Product Development or Merchandising executive. (more…)

FacebookTwitterLinkedInEmailPrintShare
Posted in Big Data, Master Data Management | Tagged , , , , , , , , , , , , , , | 4 Comments

Customer Data Management – Time for a Reboot?

I have been developing two ideas for customer data management: entities vs. roles and differentiation. In the last post I suggested that customer is not a data type, but rather a role that can be played by some core entity in some context, with some set of characteristics assigned to that role within that context. (more…)

FacebookTwitterLinkedInEmailPrintShare
Posted in Uncategorized | Tagged , , , , , , , | 1 Comment

Data Quality Helps Find Missing Revenue

The establishment and maintenance of accurate customer data is the key to all revenue-generating events that a company has. A single key question is at the heart of this: Do you understand your customers? And good quality data is at the heart of the answer to the question.

As an extension every organization must know who its customers are, what do they want? What did they buy?  This question appears straightforward, but it’s not uncommon for every department within a company – finance, sales, marketing, or customer service – to have a different answer because each has their own version of the customer data. (more…)

FacebookTwitterLinkedInEmailPrintShare
Posted in Customer Acquisition & Retention, Customers, Data Governance, Data Quality, Telecommunications | Tagged , , , , | Leave a comment

New Aberdeen Survey Confirms MDM’s Value For Customer Centricity

Some companies are achieving high customer satisfaction, increasing sales revenue, and reducing business and IT costs related to customer data. They’re improving internal productivity for sales, marketing and customer service while minimizing customer churn.

But other companies are not. They suffer high customer churn, poor productivity, and sluggish sales. When it comes to customer centricity, what differentiates best-in-class performers from the laggards? (more…)

FacebookTwitterLinkedInEmailPrintShare
Posted in Customer Acquisition & Retention, Master Data Management | Tagged , , , , , , , , , , , , , , | Leave a comment

Customer Analytics IS Big Data

Guest Blog by Michelle de Haaff, CMO, Attensity

It’s great to be guest blogging on the Informatica site this week.  The topic: BIG DATA in the Enterprise and specifically the growth of customer data fueled by social media that creates a very large treasure trove of insights for businesses.

Informatica made a very exciting announcement yesterday about their Informatica 9.1 BIG DATA offering and we were proud to be a part of it.  Attensity made its own announcement on BIG DATA earlier this year as well. It’s great to partner with the world leader in data integration technology. Why?  A big question that many of both Attensity and Informatica customers ask is how they can bring unstructured data, prose or text that are in emails, survey verbatims, documents, social media conversations, service and repair notes and more into a data analytics platform, combined with structured data for analytics. (more…)

FacebookTwitterLinkedInEmailPrintShare
Posted in Big Data, Informatica 9.1 | Tagged , , , , , , , , | 1 Comment

Why CIOs Need to Take Control Of Customer Data With MDM

CIOs are no longer expected to be mere IT housekeepers who keep the lights on in the data center. More and more, they’re expected to help drive business innovation and transformation, function as strategic partners with the business and materially contribute to bottom-line performance.

One critical area in which CIOs can make a major business impact is customer data integration. As we often hear from Informatica customers, the problem of bad customer data is rarely limited to a single application or line of business. In fact, it’s a multitude of systems that has caused the problem in the first place.

(more…)

FacebookTwitterLinkedInEmailPrintShare
Posted in Business/IT Collaboration, CIO, Cloud Computing, Customers, Enterprise Data Management, Master Data Management | Tagged , , , , , , , , , , , , , , , | 1 Comment

Data Management: Banks Playing With Fire

The banking sector has been through the mill over the past couple of years. Yet as the sector works through the aftermath of the economic turmoil and seeks to innovate with customer service initiatives, many are taking big risks over potential loss of customer data.

Why? Well because adequate safeguards may not be in place to protect confidential data during the testing and development of new web-based services and applications. Worse though, keeping bank accounts secure is not the only risk they’re running – many may not be meeting the data privacy standards required by the regulators. (more…)

FacebookTwitterLinkedInEmailPrintShare
Posted in Data masking, Data Privacy, Financial Services | Tagged , , , , , , | Leave a comment