Tag Archives: customer data
The establishment and maintenance of accurate customer data is the key to all revenue-generating events that a company has. A single key question is at the heart of this: Do you understand your customers? And good quality data is at the heart of the answer to the question.
As an extension every organization must know who its customers are, what do they want? What did they buy? This question appears straightforward, but it’s not uncommon for every department within a company – finance, sales, marketing, or customer service – to have a different answer because each has their own version of the customer data. (more…)
Guest Blog by Michelle de Haaff, CMO, Attensity
It’s great to be guest blogging on the Informatica site this week. The topic: BIG DATA in the Enterprise and specifically the growth of customer data fueled by social media that creates a very large treasure trove of insights for businesses.
Informatica made a very exciting announcement yesterday about their Informatica 9.1 BIG DATA offering and we were proud to be a part of it. Attensity made its own announcement on BIG DATA earlier this year as well. It’s great to partner with the world leader in data integration technology. Why? A big question that many of both Attensity and Informatica customers ask is how they can bring unstructured data, prose or text that are in emails, survey verbatims, documents, social media conversations, service and repair notes and more into a data analytics platform, combined with structured data for analytics. (more…)
CIOs are no longer expected to be mere IT housekeepers who keep the lights on in the data center. More and more, they’re expected to help drive business innovation and transformation, function as strategic partners with the business and materially contribute to bottom-line performance.
One critical area in which CIOs can make a major business impact is customer data integration. As we often hear from Informatica customers, the problem of bad customer data is rarely limited to a single application or line of business. In fact, it’s a multitude of systems that has caused the problem in the first place.
The banking sector has been through the mill over the past couple of years. Yet as the sector works through the aftermath of the economic turmoil and seeks to innovate with customer service initiatives, many are taking big risks over potential loss of customer data.
Why? Well because adequate safeguards may not be in place to protect confidential data during the testing and development of new web-based services and applications. Worse though, keeping bank accounts secure is not the only risk they’re running – many may not be meeting the data privacy standards required by the regulators. (more…)
One of the hottest areas of master data management (MDM) is using high quality master data to drive revenue by supporting sales and channel operations. Informatica customers have racked up some terrific successes using MDM to generate a single, reliable view of customer and account information—and here’s a key reason why.
With Informatica MDM and Informatica Data Quality, sales and channel personnel gain hands-on control of customer data, product data and channel partner data and the relationships between this data. Those customer-facing teams no longer need to spend most of their time hunting for information in the CRM system, SFA system, billing system, partner management and other systems and reconciling it in spreadsheets. And they don’t need to wait on IT to round up and deliver the data they need right away.
If you’re wondering how this works, check out our six-minute how-to demo on MDM for customer account and channel partner management. This new demo offers a practical, step-by-step walk-through of how a sales, marketing and channel operations personnel can evolve from trying to sort through the clutter of contradictory data from multiple systems to leveraging a single, actionable customer account data set that powers a 360-degree customer view in their CRM system so they can improve customer acquisition and retention.