Tag Archives: customer data integration
The phrase ‘Data Tsunami’ has been used by numerous authors in the last few months and it’s difficult to find another suitable analogy because what’s approaching is of such an increased order of magnitude that the IT industries continued expectations for data growth will be swamped in the next few years.
However impressive a spectacle a Tsunami is, it still wreaks havoc to those who are unprepared or believe they can tread water and simply float to the surface when the trouble has passed.
I have been developing two ideas for customer data management: entities vs. roles and differentiation. In the last post I suggested that customer is not a data type, but rather a role that can be played by some core entity in some context, with some set of characteristics assigned to that role within that context. (more…)
In a number of recent tutorials and training sessions, I have incorporated a little joke into some of the material to help motivate understanding. It isn’t really *that much* of a joke, but here it is:
Q: What is the most dangerous question to ask data professionals?
Given a list of data domains that were critical to the success operation of a set of business processes, we start to get a picture of the interdependence of many applications on the same conceptual data. In our last discussion, we came to the conclusion that a top-down consideration of the value of quality data to specific activities would result in a list of dependent data domains for each activity.