Tag Archives: customer data integration
Five Examples Of How Master Data Management (MDM) Helps Integrate Social Media Data Into Your Business
Are you trying to figure out how to integrate social media data into your business?
A recent poll, taken during a webinar on The Power of Social & Mobile Data, revealed almost 50% of respondents are trying to integrate social media data into their business. Half indicated that the Marketing executive was most interested. For almost 20 percent it’s the Product Development or Merchandising executive. (more…)
Start Running Because The Data Tsunami Is Approaching
The phrase ‘Data Tsunami’ has been used by numerous authors in the last few months and it’s difficult to find another suitable analogy because what’s approaching is of such an increased order of magnitude that the IT industries continued expectations for data growth will be swamped in the next few years.
However impressive a spectacle a Tsunami is, it still wreaks havoc to those who are unprepared or believe they can tread water and simply float to the surface when the trouble has passed.
Customer Data Management – Time for a Reboot?
I have been developing two ideas for customer data management: entities vs. roles and differentiation. In the last post I suggested that customer is not a data type, but rather a role that can be played by some core entity in some context, with some set of characteristics assigned to that role within that context. (more…)
When Is A Customer Not A Customer?
Here are the two pieces of our current puzzle: we have multiple meanings for the term “customer” but we want a single view of whatever that term means. To address this Zen-like conundrum we have to go beyond our context and think differently about the end, not the means. Here are two ideas to drill into: entity vs. role and semantic differentiation. (more…)
The Most Dangerous Question to Ask Data Professionals
In a number of recent tutorials and training sessions, I have incorporated a little joke into some of the material to help motivate understanding. It isn’t really *that much* of a joke, but here it is:
Q: What is the most dangerous question to ask data professionals?
New Aberdeen Survey Confirms MDM’s Value For Customer Centricity
Some companies are achieving high customer satisfaction, increasing sales revenue, and reducing business and IT costs related to customer data. They’re improving internal productivity for sales, marketing and customer service while minimizing customer churn.
But other companies are not. They suffer high customer churn, poor productivity, and sluggish sales. When it comes to customer centricity, what differentiates best-in-class performers from the laggards? (more…)
With MDM, Customer Centricity Also Helps With Customer Privacy Compliance
Organizations considering master data management (MDM) to support customer centricity often focus on how MDM can help them attract and retain customers and drive revenue through a complete customer view. They also assess the productivity gains of sparing sales and service teams from hunting for customer data in disparate applications.
It’s important to consider another effect that MDM can have on your organization—enabling compliance with current and future consumer privacy regulations. (more…)
Identifying Candidate Master Data Sets
Given a list of data domains that were critical to the success operation of a set of business processes, we start to get a picture of the interdependence of many applications on the same conceptual data. In our last discussion, we came to the conclusion that a top-down consideration of the value of quality data to specific activities would result in a list of dependent data domains for each activity.
Building An Effective Business Case For MDM
If you work in IT, you’re aware of the many problems and challenges that bad data can pose for your organization. You know that master data management (MDM) and data quality could address a lot of those issues and give business users the timely and trusted data they need to operate effectively.
Your IT team can map out a plan to implement MDM to support a number of business processes and operations. Most commonly we see three major types of MDM business cases: (more…)
Want To Make Sure Your Customer Experience Work Stays On Track?
Manage these Seven Inhibitors of Customer Experience Work Success
1. Starting with a mantra, not an action plan.
- Often companies decide that they want to get some early traction by telling everyone to “focus on customer experience.” What happens next is that people realize this is a big corporate priority and begin making plans, creating new scorecards, and taking action.
- This proliferates the silo-based approach to actions that is contrary to the discipline of experience development and management. A lot of action occurs, executives get a “false positive” that action is occurring and traction is happening, but it eventually stalls out because the actions don’t tie together and aggregate up to improve complete end-to-end customer experiences. (more…)