Tag Archives: customer centricity
30 MDM Customer Use Cases (Master Data Management in Action)
Master Data Management (MDM) has been used by companies for more than eight years to address the challenge of fragmented and inconsistent data across systems. Over the years we’ve compiled quite a cadre of uses cases across industries and strategic initiatives. I thought this outline of the 30 most common MDM initiatives may be of interest to those of you who are just getting started on your MDM journey. (more…)
MDM and ACORD Standards: Synergies and Considerations
Hear from Informatic’s Karen Hsu on the new ACORD certified Information Management solution that helps insurance organizations drive customer-centricity.
For more on this see: Master Data Management and ACORD Standards: Synergies and Considerations
What Will the Software Industry Look Like in 3, 5, Even 10 Years From Now?
Recently Informatica’s Chairman and CEO Sohaib Abbasi was asked to provide commentary on the future of the software industry for SIIA’s annual Vision from the Top. The paper includes input from industry leaders from SIIA members such as Eloqua, GoodData, InsideView, Intuit, Marketo, Opsource, QlikView, Symantec and Xactly. In the the paper, he outlines how “the computer industry will be shaped by the current nexus of megatrends: Cloud Computing, Social Computing and Mobile Computing.”
Here is Sohaib Abbasi’s answer to the question: “What will the software industry look like in 3, 5, even 10 years from now?” (more…)
3 Ways Informatica 9.1 Delivers Authoritative And Trustworthy Data
One of the key themes of the Informatica 9.1 release is Authoritative and Trustworthy data. To set the stage, consider the imperatives that organizations are driving such as becoming more customer-centric to drive top line revenue, or optimize just-in-time procurement to drive costs out of the business, or comply with new Dodd Frank regulations. Not only do all these imperatives require organizations to be able to deliver business value faster and faster, but they span the organization across Lines of Business and geographies. In particular they require reliable global business processes and analytics to succeed, and that means that they need trusted data. For example, Procure-to-Pay processes and decisions rely on data across product data, vendor data, and financial data, and that data has to be trusted, meaning that it’s essential to have consistent, correct, and complete vendor price and performance data in order to determine preferred vendors and negotiate better contracts. (more…)
On The Road With Customer Centricity
I had the pleasure this week of presenting at two of our global Customer Centricity events in Europe – one in London and the other in Brussels. Attendance was strong in both locations (we even had to bring in extra chairs in London where drop-out rates are notoriously high). In London I presented with Andy Hayler (the CEO of analyst firm “the Information Difference”) and our partner Capgemini. In Brussels I was with RealDolmen – an Informatica authorised distributor for Belgium.
I really enjoyed all of their presentations and remember hearing a few wonderful quotes:
- In most companies perception of data is far removed from the reality – reality is always worse
- MDM is not a destination, it is a journey
- IT should not lead an MDM project
- Make sure you have a good business sponsor
- Don’t run out of money half-way through
- Don’t try to solve everything at once (more…)
Customer Data Forum Off To A Great Start Featuring MDM
We launched a coast-to-coast Customer Data Forum road show with visits to Atlanta and Washington, D.C., that attracted business and IT professionals interested in using master data management (MDM) to attract and retain customers.
From the business side, our guests consisted of analysts, sales operations personnel, and business liaisons to IT, while the IT side was represented by enterprise and data architects, IT directors, and business intelligence and data warehousing professionals. In Washington, about half the audience was from public sector and government agencies. (more…)
Customer Centricity Comes Of Age With MDM
To build on my last blog article, the secret to customer relationships in a mass-market high-tech world is in the data. The data that banks have about their customers contains a wealth of knowledge that can be leveraged to deliver greater value and thereby capture a greater share of the customer’s wallet.
As described in this recent blog article: How Banks Can Use MDM To Increase Customer Share of Wallet, the enabling technology that is helping financial institutions execute a customer centric strategy is a multidomain master data management (MDM) system to create reliable and related business-critical data about customers, products, services, locations, employees and so on. (more…)
Harnessing Social Media With Informatica
Improving sales and service through customer centricity requires listening to and understanding your customers. And where are customers speaking these days?
You guessed it—social media. Just think about it. Each day, customers tweet 50 million times on Twitter and update their Facebook status 60 million times. Add in LinkedIn and user reviews and YouTube and blog commentary and more and you’ve got a customer data gold mine and a new frontier for marketing.
Are Line Of Business (LOB) Executives Involved In MDM Or Is It Mostly An IT Initiative?
In recent conversations, I’ve been asked whether line of business executives are getting involved in master data management (MDM), or whether MDM is still mostly an IT initiative.
Attract & Retain Customers with Informatica Customer Centricity Solution (with MDM at the core)
From our experience at Informatica, the business is absolutely involved! In fact, it’s often a high-impact business event that triggers the alarm that a company needs MDM and data quality to deliver trusted and complete data. Many times, the root cause of these business problems is inconsistent, incomplete and duplicated customer data. Two examples:
1) An $8 billion technology manufacturer implemented Informatica MDM after its IT team couldn’t quickly and accurately respond to an executive’s request for a list of the company’s top 400 B2B customers. It took IT six weeks to assemble the information because it was scattered across applications, and many large customers had complex hierarchies with multiple subsidiaries that all had to be reconciled by hand. Next step, focus on the next 400 customers. (more…)
Are You Building The Right Foundation For CRM 2.0? Bridge Your Data Silos With MDM
Improving your company’s ability to attract and retain customers requires that you take your customer relationship management (CRM) system to the next level of effectiveness—regardless of whether it’s a Software-as-a-Service (SaaS) application like salesforce.com or on-premise such as Siebel CRM or a custom-built application. (more…)