Tag Archives: customer 360

Making Your Data Work for You

Yesterday, CIOs from Informatica, Qualcomm and UMASS Memorial Healthcare participated in a panel to discuss how to deliver business value from applications while managing “data deluge” – the ever increasing growth and fragmentation of data across the application portfolio. Having worked in the IT Applications area for 15 years, I know firsthand how big a challenge this can be for organizations.

We are experiencing an unprecedented growth in the sheer amount of data that can be made available. Sites like Facebook and Twitter provide exciting new insights into user preferences and habits and the move to electronic systems for utility companies and healthcare organizations means that an even larger set of information can be stored electronically for reference and used to gain new business insights. Even internal systems such as sales automation, marketing and support applications contribute to this overwhelming tide of data that can be extremely valuable but hard to unlock. (more…)

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Posted in Big Data, Customer Acquisition & Retention, Customer Services, Customers, Data Integration, Data Quality, Identity Resolution, Master Data Management | Tagged , , , , , , , | Leave a comment

The Value Of A Sentiment

Like many CIOs, I’m in the midst of building my 2011 plan. Every year, I challenge my team to come up with the next big idea for our organization. As we improve our thinking year-over-year, I enjoy reading the analyst research to get their opinions on where the trends are and what we should consider doing. I was recently at a CIO event where we asked one of the large consulting firms to present their 2011 predictions. What resonated with me was a quote about information automation – “from what I want to do to what I need to know”.
I ask myself, what does this mean for our organization. Although I liked the quote, I modified it to be what I consider to be a more progressive statement, “from what I need to know to tell me what’s actionable”.

Telling someone what they need to know is interesting, but it seems to get lost in the morass of information that roils through an organization. We have limited time in our day, and what I really want to know is what’s actionable based on the information that exists beyond my organization. (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Customers, Marketplace | Tagged , , , , | 1 Comment