Tag Archives: Cusotmer Data Forum
On The Road With Customer Centricity
I had the pleasure this week of presenting at two of our global Customer Centricity events in Europe – one in London and the other in Brussels. Attendance was strong in both locations (we even had to bring in extra chairs in London where drop-out rates are notoriously high). In London I presented with Andy Hayler (the CEO of analyst firm “the Information Difference”) and our partner Capgemini. In Brussels I was with RealDolmen – an Informatica authorised distributor for Belgium.
I really enjoyed all of their presentations and remember hearing a few wonderful quotes:
- In most companies perception of data is far removed from the reality – reality is always worse
- MDM is not a destination, it is a journey
- IT should not lead an MDM project
- Make sure you have a good business sponsor
- Don’t run out of money half-way through
- Don’t try to solve everything at once (more…)
