Tag Archives: Cusotmer Data Forum

On The Road With Customer Centricity

I had the pleasure this week of presenting at two of our global Customer Centricity events in Europe – one in London and the other in Brussels.  Attendance was strong in both locations (we even had to bring in extra chairs in London where drop-out rates are notoriously high).  In London I presented with Andy Hayler (the CEO of analyst firm “the Information Difference”) and our partner Capgemini.  In Brussels I was with RealDolmen – an Informatica authorised distributor for Belgium.

I really enjoyed all of their presentations and remember hearing a few wonderful quotes:

  • In most companies perception of data is far removed from the reality – reality is always worse
  • MDM is not a destination, it is a journey
  • IT should not lead an MDM project
  • Make sure you have a good business sponsor
  • Don’t run out of money half-way through
  • Don’t try to solve everything at once (more…)
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Posted in Business Impact / Benefits, Customer Acquisition & Retention, Informatica Events, Master Data Management, Mergers and Acquisitions, Uncategorized | Tagged , , | Leave a comment