Tag Archives: cross-sell

How Can A Single View of Your Customer Helps You Better Manage your Customer Service? (Part One)

One thing we all have in common in this modern world, is that we have all, at some point in our lives, been on the receiving end of poor customer service.

Don’t get me wrong, a career in customer service is not an easy one, and I’m sure there are many service providers out there who have been wrongly on the receiving end of an angry customer, for reasons out of the businesses hands, that’s another topic in itself. It is hard, however, to ignore that one thing companies often fail on heavily is providing a timely, easy to access and appropriate level of service for their customers. (more…)

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Posted in Cloud Computing, Master Data Management | Tagged , , , , , , , | Leave a comment

Big Data Meets Sentiment Analysis!

So now you are interested in proposing Big Data projects, but are skeptical about getting business excited about yet another IT project?  Somehow the business did not want to talk about data integration, data quality and master data management despite all the homework you did to propose a plan of action? Enter sentiment analysis.  (more…)

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Posted in Big Data, Business Impact / Benefits, CIO | Tagged , , , , , , , , | 3 Comments

Why CIOs Need to Take Control Of Customer Data With MDM

CIOs are no longer expected to be mere IT housekeepers who keep the lights on in the data center. More and more, they’re expected to help drive business innovation and transformation, function as strategic partners with the business and materially contribute to bottom-line performance.

One critical area in which CIOs can make a major business impact is customer data integration. As we often hear from Informatica customers, the problem of bad customer data is rarely limited to a single application or line of business. In fact, it’s a multitude of systems that has caused the problem in the first place.

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Posted in Business/IT Collaboration, CIO, Cloud Computing, Customers, Enterprise Data Management, Master Data Management | Tagged , , , , , , , , , , , , , , , | 1 Comment

What Your CEO Should Know About MDM

A recent PricewaterhouseCoopers survey of C-level executives at large multinational companies revealed an alarming gap between the value and usability of corporate data.

Some 71 percent of the executives believe their corporate data is a highly valuable asset—but just 39 percent of them feel their companies make very effective use of it, a PwC Management Barometer study reported.

In other words, most companies fail to effectively put their data to work to attract new customers, accelerate business processes, and improve performance. Is your company among the laggards? What would you say if your CEO asked you how the company could improve the usability of its corporate information?

Our new executive brief, What Your CEO Should Know About Master Data Management” takes a look at just that question. Using illustrated examples, this brief outlines a practical, step-by-step use case of how MDM can turn a company’s contradictory and disorganized information into a single, authoritative data set that drives business performance. (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Customer Acquisition & Retention, Data Quality, Data Warehousing, Enterprise Data Management, Master Data Management, Operational Efficiency | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Executives Share Powerful MDM Customer Success Stories @ Informatica World

Our customer executives delivered some inspiring presentations at our recent Informatica World conference on how master data management (MDM) is enabling strategic business imperatives such as increasing revenue by making more relevant cross-sell offers, improving regulatory compliance with more effective reporting, and streamlining key business processes such as order-to-cash to improve the customer experience. A big thank you to all the presenters for sharing their stories!

These innovative companies are using MDM to better leverage their business-critical data about customers, products, channel partners, suppliers, employees and so on to do two things: 1) enable strategic imperatives or 2) solve pressing business problems. If you were at Informatica World this year, but were unable to attend these MDM customer sessions, you can get access to the presentations online by searching for these titles. (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Customers, Data Governance, Data Quality, Data Warehousing, Enterprise Data Management, Governance, Risk and Compliance, Informatica Events, Master Data Management, Operational Efficiency, Pervasive Data Quality | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment