Tag Archives: CRM success

Cloud Integration Customer Success

Recently I wrote about the importance of customer success to cloud computing, and more specifically to software as a service (SaaS) applications. The leader in this market, salesforce.com, has long championed customer success in their messaging for a few primary reasons:

  1. They are fundamentally a customer relationship management (CRM) company.
  2. Their business is based on a subscription pricing model – without adoption there are no renewals!
  3. As a multitenant cloud service, they actually know how their software is being used. As a result, they have a laser-focus on ease of use.

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Cloud Computing, Customers, Data Synchronization, SaaS | Tagged , , , , , , , , , , | 1 Comment