Tag Archives: CRM integration
There’s been a lot written about the importance of customer adoption and success to the software as a service (SaaS) model – there’s even a manifesto and a Bill of Rights! Last month, Informatica Cloud received the Bronze Stevie Award for customer support. One of the drivers for this achievement was not only great front-line customer service from a world-class support organization (they even support trial accounts!), but also the establishment of a customer success team, which is run by Bryan Plaster. I sat down with Bryan to discuss his views on the importance of customer adoption to any cloud computing application, platform or infrastructure initiative, as well as some specifics on how Informatica Cloud approaches customer success. (more…)
I’m pleased to announce that Informatica Cloud has once again been honored by salesforce.com customers with the AppExchange Best of ‘11 Award for Integration. Based entirely on user reviews for the Informatica Cloud listing on AppExchange, it’s clear that when it comes to Salesforce CRM and Force.com data integration requirements, Informatica Cloud has become the clear choice for salesforce.com customers. This is the fourth year in a row that Informatica Cloud has achieved this honor, and our free Data Loader Service continues to be the all-time most popular application on the AppExchange. (more…)
Here is part two of my interview with Informatica’s Scott Geffre. Scott has led the CRM rollout at Informatica, helping the company migrate from Pivotal to salesforce.com. In the first half of our discussion, he spoke about evaluating TCO and some of the benefits of software as a service (SaaS) applications. In this post, Scott talks about the importance of cloud integration, the challenges of hand coding, and master data management (MDM). (more…)
The only way for HealthDetail to hold or increase margins was to think differently. The company’s provider directory business supplies accurate and compliant healthcare directories for Medicaid and other health insurers. The problem was that the volume of data coming in and the breadth of different sources it was derived from threatened to overwhelm the existing database. HealthDetail could either invest in dedicated database administration resources, at great expense, or consider a more innovative solution: cloud-based data integration.
I thought his answer was worth sharing here: