Now that we’re back in the office from last week’s Siperian’s 5th user conference, it’s apparent that the event was quite a success. The two days went quick, which says to me that we got the format, presentations and atmosphere right. There was a lot of enthusiastic response to the technical tracks, and with 270 people, this was our largest user conference, ever!

I wrote in a previous post that multidomain MDM was emerging as Topic A at the conference, and that was definitely the case. John Radcliffe’s keynote addressed it and several customers gave presentations demonstrating multidomain implementations as well. It’s a subject we’re definitely going to be hearing a lot more about. Two other trends to watch: increasingly creative use of Siperian Business Data Director, and corporations turning to system integrator partners to gain value from MDM as quickly as possible. Our inaugural GOOEY Award winners were a clear indication on this score.

The winners, Cognizant and Wipro, are both Siperian system integration partners who have been leveraging Business Data Director to build viable and replicable business-specific solutions on top of the Siperian MDM Hub. Wipro has enhanced its Reference Data Management solution for banks with reject management analysis capability, which improves the quality of data within Siperian MDM Hub. Cognizant, focusing on data governance, added Business Data Director to its MDM-in-a-Box for Life Sciences solution, thereby helping its customers to reduce downstream data management issues and improve decision making by business users.

With 14 leading partners sponsoring the event, we received good feedback from both customers and partners on the structure, content, and speakers. Here’s to a yet another successful user conference!