Tag Archives: cloud

No, Cloud Won’t Chase the Data Analytics Gremlins Away

Hosting Big Data applications in the cloud has compelling advantages. Scale doesn’t become as overwhelming an issue as it is within on-premise systems. IT will no longer feel compelled to throw more disks at burgeoning storage requirements, and performance becomes the contractual obligation of someone else outside the organization.

Cloud may help clear up some of the costlier and thornier problems of attempting to manage Big Data environments, but it also creates some new issues. As Ron Exler of Saugatuck Technology recently pointed out in a new report, cloud-based solutions “can be quickly configured to address some big data business needs, enabling outsourcing and potentially faster implementations.” However, he adds, employing the cloud also brings some risks as well.

Data security is one major risk area, and I could write many posts on this. But management issues also present other challenges. Too many organizations see cloud as an cure-all for their application and data management ills, but broken processes are never fixed when new technology is applied to them. There are also plenty of risks with the misappropriation of big data, and the cloud won’t make these risks go away. Exler lists some of the risks that stem from over-reliance on cloud technology, from the late delivery of business reports to the delivery of incorrect business information, resulting in decisions based on incorrect source data. Sound familiar? The gremlins that have haunted data analytic and management for years simply won’t disappear behind a cloud.

Exler makes three recommendations for moving big data into cloud environments – note that the solutions he proposes have nothing to do with technology, and everything to do with management:

1) Analyze the growth trajectory of your data and your business. Typically, organizations will have a lot of different moving parts and interfaces. And, as the business grows and changes, it will be constantly adding new data sources.  As Exler notes, “processing integration or hand off points in such piecemeal approaches represent high risk to data in the chain of possession – from collection points to raw data to data edits to data combination to data warehouse to analytics engine to viewing applications on multiple platforms.” Business growth and future requirements should be analyzed and modeled to make sure cloud engagements will be able “to provide adequate system performance, availability, and scalability to account for the projected business expansion,” he states.

2) Address data quality issues as close to the source as possible.  Because both cloud and big data environments have so many moving parts,  “finding the source of a data problem can be a significant challenge,” Exler warns. “Finding problems upstream in the data flow prevent time-consuming and expensive reprocessing that could be needed should errors be discovered downstream.” Such quality issues have a substantial business cost as well. When data errors are found, it becomes “an expensive company-wide fire drill to correct the data,” he says.

3) Build your project management, teamwork and communication skills. Because big data and cloud projects involve so many people and components from across the enterprise, requiring coordination and interaction between various specialists, subject matter experts, vendors, and outsourcing partners. “This coordination is not simple,” Exler warns. “Each group involved likely has different sets of terminology, work habits, communications methods, and documentation standards. Each group also has different priorities; oftentimes such new projects are delegated to lower priority for supporting groups.” Project managers must be leaders and understand the value of open and regular communications.

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Data Integration Is Now A Business Problem – That’s Good

Since the advent of middleware technology in the mid-1990’s, data integration has been primarily an IT-lead technical problem. Business leaders had their hands full focusing on their individual silos and were happy to delegate the complex task of integrating enterprise data and creating one version of the truth to IT. The problem is that there is now too much data that is highly fragmented across myriad internal systems, customer/supplier systems, cloud applications, mobile devices and automatic sensors. Traditional IT-lead approaches whereby a project is launched involving dozens (or hundreds) of staff to address every new opportunity are just too slow. (more…)

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Posted in Business Impact / Benefits, Business/IT Collaboration, CIO, Data Integration, Enterprise Data Management, Integration Competency Centers | Tagged , , , | Leave a comment

Logitech’s Story: Using Informatica to Overcome Three Salesforce Data Challenges

In recent blogs I’ve shared our customers’ stories from Dreamforce. In particular, how they are building a trusted customer information foundation for salesforce.com to achieve their business objectives.

Logitech uses Informatica PowerCenter, Cloud, Data Quality and MDM to Overcome Three Salesforce Data Challenges

In this blog, I’ll cover the presentation delivered by Logitech’s Senior Manager, Data Engineering, Doctor of Business Administration, Steven Perelli-Minetti.

Logitech is a $2.32B global company providing consumer electronics to consumers and businesses in 100 countries. Their diverse but focused portfolio of products is sold via direct and indirect sales channels.

Steve explained that Logitech is an Oracle shop. They use Oracle e-Business Suite and Oracle BI. They were using Oracle OWB for data integration until they tried Informatica PowerCenter and realized it was a better fit for their data warehouse support and management.

1. Salesforce Challenge: Integrating Trade Promotion Data into an EDW
Logitech needed to support the business’ need for trade promotion analytics and reporting as well as IT’s need to keep the data safe and secure. They chose Informatica Cloud to replicate data from a custom trade promotion management (TPM) application on Force.com (PaaS), bring it into the Enterprise Data Warehouse (EDW), and combine it with the Soft Dollar Accruals data from Oracle e-Business Suite and POS data.

Steven said the results have been pretty good. They went live in one month. There is little maintenance. It’s subscription-based, which makes it cost effective. Unlike other offerings, they can scale the solution across any other systems.

2.  Salesforce Challenge: Integrating Sales Data into an EDW
It’s critical for Logitech to understand what’s going on in their China business, which is an important emerging market. They use Informatica Cloud to integrate China’s Salesforce data with the EDW so management can gain insight into market share at the store level for example.

3.  Salesforce Challenge: Managing Trusted Product and Customer Data
Logitech needed to manage a single trusted version of product and customer data across on-premise systems, cloud applications and third party data providers. Now they use Informatica Data Quality and Informatica MDM to consolidate and manage business-critical data on an ongoing basis, which is used by on-premise systems and cloud applications such as Salesforce.

Join us for a live webinar on December 5: Logitech MDM Case Study: Seven Lessons for Mastering Product and Customer Data. Severin Stoll, Senior Business Engagement Manager of Global IT Solutions at Logitech will share seven lessons learned from their global master data management (MDM) implementation.

  • Product data:  Logitech uses Informatica MDM to consolidate product data (images, descriptions, features, dimensions) from various sources. With this trusted product data foundation, Logitech can ensure consistency of product information across websites managed by third party vendors in various languages across the globe, resulting in efficiencies for the marketing team.
  •  Customer data:  Logitech uses Informatica MDM to consolidate customer data from POS systems via thousands of data providers in many variations, languages and character sets. With this trusted customer data foundation, Logitech has a clearer picture of how products flow through channel partners to end-consumers.

Want more?

 

 

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Posted in Cloud Computing, Customers, Data Integration, Data Quality, Manufacturing, Master Data Management, Retail | Tagged , , , , , , , , , , , , , | Leave a comment

Focus in 2013

Like many of you, this time of year means budgeting. Every year is different, and budgeting for 2013 is no exception – so how do I maximize the return on investment for our shareholders?

What makes 2013 different? For many of us, the global economic climate and political change means uncertainty. In most cases, this leads to cautious optimism and moderate budget increases at best. As I was scouring the IT Leadership Exchange for benchmark data. I found the data to be consistent. (more…)

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How Migrating Customer Data from Legacy CRM to Salesforce is Like Moving to a New Home

After returning from Dreamforce, I learned that two of my friends were moving to new homes. They used different approaches to moving their belongings and had vastly different experiences once they moved in. This made me think of the different approaches companies use when migrating customer data from a legacy CRM system to Salesforce and the impact these approaches have on their user experience when they go live.

One friend, let’s call her “Jane” is not the most organized person. Her goal was to get her family’s belongings into the new house as quickly as possible. Room by room, they packed all of their belongings into boxes and shipped them to their new home.

(more…)

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Posted in Cloud Computing, Customer Acquisition & Retention, Master Data Management | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce

Imagine you are rolling Salesforce out to more than 500 users today. What will be their first impression? Will they be annoyed when they encounter duplicate customer records during their first experience? Will they complain when they need to access other systems to get all the relevant customer information they need to do their job? How will that impact your goals for Salesforce adoption? (more…)

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Posted in Cloud Computing, Customer Acquisition & Retention, Financial Services, Master Data Management | Tagged , , , , , , , , , , , , | 1 Comment

Informatica 9.5 for Big Data Challenge #1: Cloud

Just five years ago, there was a perception held by many in our industry that the world of data for enterprises was simplifying. This was in large part due to the wave of consolidation among application vendors. With SAP and Oracle gobbling up the competition to build massive, monolithic application stacks, the story was that this consolidation would simplify data integration and data management. (more…)

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Building Applications with Muscle–The Informatica OEM Program

Growing up I had an unhealthy obsession with classic American muscle cars. I was primarily a Mopar man, but really anything with enough steel, 300 or more horsepower, and a flashy paint job would do. I spent an altogether ridiculous amount of my youth studying the details of internal combustion engines, transmissions, carburetor cfm charts, gear and compression ratios, fluids’ viscosity and myriad other intricacies to prepare me for weekends under the hood of some monster from Detroit. Every night, you could find me devouring catalogues with page upon page of parts lists with their specifications and prices. One thing that always struck me was how many original parts used in these masterpieces of engineering were designed, developed, and delivered by companies whose badge was not on the hood of the car. OEM parts these were called. Why would these carmakers rely upon relatively unknown third parties to manufacture a huge percentage of the parts used in the cars? (more…)

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Posted in B2B, Business Impact / Benefits, Cloud Computing, Customers, Data Integration, Data Integration Platform, IaaS, PaaS, Partners, SaaS | Tagged , , , , , | 1 Comment

Gartner Points to Marketplaces as Key 2012 Trend

Recently, Gartner highlighted the top 10 technologies and trends that will be strategic for most organizations in 2012. Amongst the usual suspects of Cloud computing, social user experience, and mobile applications, App Stores and Marketplaces were highlighted for the first time. According to the report:

“Application stores by Apple and Android provide marketplaces where hundreds of thousands of applications are available to mobile users. This will grow from a consumer-only phenomena to an enterprise focus.” (more…)

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Posted in B2B, Business Impact / Benefits, CIO, Cloud Computing, Customer Acquisition & Retention, Customer Services, Customers, Data Integration, Data Integration Platform, Marketplace, Operational Efficiency, Partners | Tagged , , , , , , , , , | Leave a comment

Big Data Unleashed Part 6: Dream Big When Cloud Meets Big Data

Darren Cunningham of Informatica described a pivotal transition happening in an enterprise on Sandhill.com – From Cloud Skeptical to Cloud Curious to Cloud First. “For most people working in IT organizations today, cloud computing is very much the here and now.” But it wasn’t too long ago in most organizations that cloud computing was the point of contention:  business could not wait for IT to deliver what they needed so they tried to get up and running faster by resorting to cloud implementations.  Faster and cheaper was the king.  Many IT organizations were in a state of turmoil about how to respond to this possibility of cloud computing (and specifically software as a service (SaaS) applications, potentially making their jobs irrelevant.  With increasing economic pressures to content with, CIOs were asked to explain what cloud means to their organizations and present their plans to outsource applications, platforms and infrastructure to cloud providers.  Meanwhile, business executives were thinking that they could access better, cheaper, and more reliable services via cloud applications. (more…)

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Posted in Big Data, Cloud Computing | Tagged , , | 1 Comment